Welcome to Episode 12 of HiPipo Chronicles! Join Mark Xtreme and HiPipo CEO, Innocent Kawooya, as they explore the transformative year of 2010, focusing on the critical role of music aggregation, streaming, and caller tunes.
In this episode, we discuss the sluggish state of the music industry at the time, where musicians predominantly relied on live performances and occasional endorsements for income. The perception of musicians was often negative, with parents discouraging their children from pursuing music careers due to its association with negative stereotypes.
Through innovative conversations with major telecom companies, HiPipo began to educate musicians on alternative revenue streams such as streaming platforms and having their music featured in movies. The episode highlights the importance of creating synergies between musicians, managers, and telecoms to aggregate content and information effectively.
HiPipo's efforts aimed to shift the industry's perspective, demonstrating the potential for musicians to monetize their music through international streaming platforms. While HiPipo provided the platform for publicity, the focus was on enabling artists to embark on a journey toward sustainable revenue and long-term benefits.
Discover how HiPipo's initiatives in 2010 helped pave the way for a more dynamic and profitable music industry.
#HiPipoChronicles #IncludeEveryone #MusicAggregation #DigitalInnovation #StreamingPlatforms #MusicMonetization
Facebook: / hipipolive
Twitter: / hipipo
1 окт 2024
