Discover the journey of Howard Schultz, the visionary behind Starbucks, on this fascinating trip. Learn how a boy from Brooklyn turned a single coffee shop into a global giant, revolutionizing the coffee industry and creating a brand beloved worldwide.
Appreciate how Schultz innovated, inspired by Italian coffee culture, introducing the concept of the 'third place' - a relaxing and cozy space to enjoy coffee, something hitherto unseen in the industry.
Furthermore, explore Schultz's commitment to corporate social responsibility, implementing health benefits and stock plans for employees, and promoting fair and sustainable agricultural practices with coffee farmers.
Schultz, with his vision and passion, not only transformed Starbucks into a global force, but showed that a company can take care of its employees and the community. So, the next time you enjoy a Starbucks coffee, remember Schultz's inspiring journey - and who knows, you might get inspired to start your own?
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5 сен 2024
