How a Dumb Idea Turned Into a $700M Company

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Liquid Death is a masterclass in marketing. Get 25% off Blinkist premium and enjoy 2 memberships for the price of 1! Start your 7-day free trial by clicking here: www.blinkist.com/newsthink
Newsthink is produced and presented by Cindy Pom
/ cindypom
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Support us on Patreon: / newsthink
Special thanks to the following for permission to use their material:
1:44 Mike Cessario interview with 20VC. Check out full interview here: • Liquid Death CEO Mike ...
Other sources:
1:27 Mike Cessario image: @cessario on Twitter
2:02 Mike Cessario image sourced from LinkedIn
2:40 • Asking Alexandria - Th... The4cylinder on RU-vid - Creative Commons Attribution license (reuse allowed)
2:51 • Fit For A King - Warpa... The4cylinder on RU-vid - Creative Commons Attribution license (reuse allowed)
3:07 • 24 CAN MONSTER ENERGY ... Joel Hansen on RU-vid Creative Commons Attribution license (reuse allowed)
Articles and interviews referenced:
1:29 Interview with Marketplace www.marketplace.org/2023/01/2...
3:19 Gallup study: news.gallup.com/poll/353858/a...
3:30 UK Drinkaware study: www.drinkaware.co.uk/research...

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14 мар 2023

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Комментарии : 59

@Newsthink Год назад

*What 'dumb' idea do you think has the potential to become the next big success?* Get 25% off Blinkist premium and enjoy 2 memberships for the price of 1! Start your 7-day free trial by clicking here: www.blinkist.com/newsthink

@kev792 Год назад

Woah, slow down with your genius Ad transitions lol. It had me confused when you started talking about Blinkist😂

@Newsthink Год назад

Hah, I can't help it :)

@kev792 Год назад

@@Newsthink Yeah they’re great. Love the channel as well!

@SidenoteChannel 11 месяцев назад

Fooling millions of gullible people into buying things that's cheaply available, is called "marketing" now. What's wrong with being an online scammer, crypto-bro or NFT-bro then? A pack of 8 cans of LiquidDeath costs $15.98. A pack of 8 cans from no-name brand costs $2.99. "A fool and his money are soon parted".

@chancerobinson5112 Год назад

1993: Snapple 2023: Liquid Death? A sucker born every minute.

@moritz7179 Год назад

Stuff like this makes me lose faith in humanity...just drink tap water! 100% less aluminum waste and probably around a million times cheaper

@StuartDesign Год назад

I now aspire to have more dumb idea.

@daniels.2720 Год назад

"Marketing is the Best Product of whatever you'll ever Buy" Gotta get a Tattoo of that across my face

@hariharpuri1362 Год назад

Can I appreciate your amazing transition into a ad 😅 By the way, love your research and understandable videos ❤

@ToeCutter454 Год назад

found them when they just started out, was hilarious bringing what looks like a tallboy can of beer into work to drink for the daily meeting! took about a week before one of the manages strolled over and was like "what'cha got there?". the stuff definitely tastes like you just picked up a handful of snow and melted it! fresh snow melt water from out of a mountain stream and i love the sparkling variant, glad to see they're expanding the lineup! only other water i drank was Pellegrino but that also comes in cans or glass bottles as well as Perrier.

@PuppyLynch Год назад

"Tricked you into thinking that water is just some girly drink" ..No. No one thinks that. Lolwut?

@DNA9099 Год назад

They tricked you into thinking... They don't want you to know... Successful people want to hide this... The new red flags in communication, always said by someone that wants to sell shit to you or convince you of their conspiracy theory 🙄

@bartoszt.3190 Год назад

What a load of crap! How about branding empty cans as "AirDeath" and pushing them to AirHeaded ticktockers for $7,99 ?

@storytimewithunclekumaran5004 Год назад

that product exists before this one.. air in a can.

@snowshock8958 Год назад

Yeah not ever buying that sh't drink. How dumb they think we are? They can sell tap water and piss, people will still buy it. Insane.

@Mansory811 Год назад

Thats literally what they did , just with water. I know its crap, but thats the way humans consume.

@sebastiangeschonke9756 Год назад

"more environmentally friendly alternative to plastic water bottles" is a ridiculous joke. This completely ignores how energy-intense and polluting aluminium production is, especially in a country that uses so little renewable energy. A recommendation from Germany: use tap water! Nothing is more environmentally friendly and here it is clean without using chlorine. Oh, your tap water has not that quality? Then you might want to reflect on building a proper state that cares about public goods.

@analyticalmindset Год назад

You're trying to talk to Americans who literally like to be lied to but not told they are actually being lied to.

@MeAndMyRoyalEnfield Год назад

They are brilliant! And so are you. I didn't realize you were doing the ad at the end until I was a ways in so watched it till the end anyway 😃 Man, I love watching your videos.

@Nathans_Margarita_Salt 9 месяцев назад

A client gave me 2 cans of this stuff.... me nor my girlfriend were even remotely impressed with the taste. Seemed off, not even close to our artisan spring water we get free locally.

@Viviko Год назад

Hmmmm. I never even heard of them. lol

@elizabethgeorge168 2 месяца назад

This video came out before Liquid Death made their best move. They have a tea/lemonade drink called Armless Palmer, in reference to the late golfer, Arnold Palmer. Well, his estate didn't appreciate the joke and threatened litigation so Liquid Death changed the name...to Dead Billionaire 😂😂

@karstenfrank Год назад

One big infomercial

@a.karthikraja3775 Год назад

Wow your viedeos are great.your channel is underrated

@joaoalbertodosanjosgomes1536 Год назад

The 🌎 is underrated. The cattle ❤s this word: - underrated. How horrible!

@KyleHimmelberg Год назад

That’s my skatepark @ 3:32, The Bay 198

@RealMTBAddict Год назад

I need a dumb bike idea to make me millions. Anti gravity frame!

@Scoutwalker96 Год назад

lol, me as a german thought it was a kind of alcohol since today

@Mansory811 Год назад

Wait, that is just water???

@3Dimencia Год назад

hey.. sharknado worked didn't it..? 🤔😑

@rayoflight62 10 месяцев назад

Well. They are selling water, and the metallic cans are recycled at 100%; therefore they have a very small environmental imprint. Well done - especially in keeping so much plastic out of the loop. Virgin plastic is so cheap (a fraction of a penny for each bottle) that it takes a hero to choose another material...

@hammerheadcorvette4 9 месяцев назад

Celluose or Nano Celluose (which comes from trees or Bamboo) Can already replace Plastic for beverages. Companies simply wont invest or adopt it. To do make a great point though.

@tpstrat14 Год назад

i lose a solid chunk of respect for anyone I see drinking Liquid Death. It's water. Seriously. That's all.

@-Mysterious_Stranger- Год назад

Not to be rude. But liquid death canned water taste like... water in a can... not great lol

@t0maz.m Год назад

Why promote a product, that you dont want to consume cuz it is not healthy??? Like yeah drink this toxic shit guys, we the band wont, we just want money :)

@Treebronx Год назад

I thought that was beer wow cool good luck. I liked the art on it also

@alblack9869 Год назад

All I can say is - WOW!!!

@mr.boomguy Год назад

The amount of early comments that don't get the genius of well thought out branding. As annoying, dumb and provoking I think it is, one got to admit it

@bartoszt.3190 Год назад

Genius ? The planet is getting trashed by those geniuses of "well thought out branding". Soon we'll be all swimming in the ocean of liquid death, literally.

@mr.boomguy Год назад

@@bartoszt.3190 This is such a case that you Hate to admit it. Instead of going the comments way of outright denying their succes, I go the other way and admit, they turned plane old tap water from plastic bottles and put them in metal cans instead, and turned it into a brand

@bartoszt.3190 Год назад

@@mr.boomguy There is a pretty good chance that half of the people who now buy canned water were drinking from tap before. I don't deny their salesmanship, I just think that canning water is bad for the planet.