How Alessandro Michele Transformed Gucci

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Gucci under Tom Ford and Frida Giannini was very much about the jet-set lifestyle. It was focused on affluence, wealth, sexiness and sophistication. Aesthetically it was beautiful yet being minimal. The focus was a lot more on the shapes and silhouettes. People are creatures of habit so of course when Alessandro Michele transformed Gucci into his androgynous, quirky, maximalist and romantic vision he met a huge amount of resistance from loyal Gucci fans of the Tom Ford vision. In this video I explain the turning points (Gucci Fall Winter 2015 Menswear & Gucci Autumn Winter 2015 Ready To Wear / Womenswear) that cemented a transformation of Gucci by Alessandro. His first Gucci collection set the tone for his new vision of Gucci.
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26 июн 2024

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Комментарии : 297

@FakherDeNamek 3 года назад

Oh man thank you for this great video ! I've read a couple of huge books about the whole story of the brand, but they missed this part because the books were published before alessandro michele was appointed, so I really appreciate you're telling me this part of the story of Gucci I've been following what Michele has done for Gucci, and he has done such a great work, so far, in general i prefer minimalist aesthetic, but as I've studied Italian, in a sense I also appreciate the maximalism that comes with this culture, and Michele does that very well, from the garments to the runway shows, I think he has kind of a clear vision of what the Gucci aesthetic is to him, so he's able to express it season after season, and even if you don't like him or his work, he definitely made Gucci the number 1 brand in the world in 2017/18, so he deserves our respect !

@FashionRoadman 3 года назад

Same! Great minds think alike 🔥. I also have books on Tom Ford & Frida Giannini at Gucci but recently the Alessandro story peaked my interest which is what made me want to make this video. I think for me his work at Gucci is great whether it’s one’s personal cup of tea or not. It’s all about eras and timing and Alessandro certainly made his mark with a new fresh take on Gucci. Tom Ford’s provocative and sexy look will always be missed but one of the things I’ve always loved about fashion is the ever changing nature.

@biscuitgames_5016 3 года назад

Could I have titles and writers please?

@user-qq4uy2do9p 3 года назад

'Июф.жом8

@FakherDeNamek 3 года назад

@@biscuitgames_5016 I've read "La Saga Gucci" by Sara Gay but unfortunately it's in french and i didn't find any alternative in english but I guess there are a lot of books about the story of Gucci !

@gigihadid3745 3 года назад

Alessandro's Gucci is like the art student/thriftstore aesthetics for rich people who don't want to go to the thriftstore. It's like Alessandro got there first and picked all the goodies, and then Demna was left with the oversized stuff

@FashionRoadman 3 года назад

Loool

@jinxingdu4253 Год назад

Who's Demna?

@kikiagbor Год назад

@@jinxingdu4253 CD at Balenciaga

@burgersuperking 6 месяцев назад

And all slim things were picked by Hedi previously

@2nuts4cars 3 года назад

His aesthetic makes me think of a librarian that has a fun side...

@martineshamzin7535 3 года назад

It's true!

@malarauko 3 года назад

Alessandro has created his own world and aesthetic so strongly that for me it seems so natural that this is what Gucci should be like. I also think one thing you can take away from this is that even large brands can be rejuvenated if they're smart and willing to take risks. I think any large brand that trys to hedge too much towards safety should heed the warning.

@YomsterFUT13 3 года назад

No lie I can honestly say, as much as I love and respect Tom Ford, it is Alessandro Michele that has truly made me fall in love with Gucci as a whole. Like his whole aesthetic with the way he does his shows and even adverts i adore. I can honestly say it's the first era of a brand where I love practically all they produce. One of my dreams is to one day have access to his clothes.

@cms3000 2 года назад

That's because you don't have class and you like trashy designs

@LeandroArteagaVega 2 года назад

@@cms3000 Maybe is just from a different generation. I like the Michele aesthetic? no, for me is kind of customy but if a younger generation like it, let it be.

@jazminelee5166 Год назад

@@LeandroArteagaVega It's very cheap looking and tacky with very little taste.

@mattmcjagger2582 3 года назад

Love Tom Ford Gucci era..But Alessandro is very unique taste definitely 70s and early 2000s inspiration

@emmasvensson4378 3 года назад

I liked Tom Ford when he worked for Gucci but it felt like Ford's collections were quite french and Alessandro made Gucci feel more Italian which I loved

@cms3000 2 года назад

Alessandro made Gucci more trashy, nothing Italian in his collections

@marinazanusso 3 года назад

Alessandro is pure emotion. Those colors get into our mood, you smile without showing your teeth. On his campaigns, models walk on high heels without knowing how to do so, and it's just the awkward feeling we experience doing something without such confidence, like the youngers do all the time. Love it!

@Dompropat 3 года назад

Michele is by far my favorite designer at the moment. I feel a real connection with his vision - nothing else like it.

@quailingg948 3 года назад

Alessandro's fw18 collection grabbed my attention so hard I immediately started selling off all my streetwear to buy into Gucci. I saw this boldly romantic, neo-vintage, and vaguely mystic imagery conveyed through clothing and I was hooked. This was my window into designer and high fashion and I never looked back.

@guillermocas2877 5 месяцев назад

And now it’s played out and lame

@jhoover3098 Год назад

I loved relistening to this today, in the context of AM leaving Gucci. People, not just fashion people can be so cynical and jaded, especially I think when someone has a strong stable vision and isn’t giving them NEW for the sake of NEW! Personally I hope he starts his own brand, or… happily retires and creates whatever tf he wants!!

@louise-yo7kz 3 года назад

I appreciate originality. I also appreciate Alessandro's salute to Tom Ford. He took risks and they worked for him

@BAS3D7REP26 3 года назад

intro music is iconic

@kriscuthbertson5787 3 года назад

That was the criticism of jacquemus that I was waiting to hear. It’s not that the clothes are terrible- and I love the story- but there’s room for a lot of evolution that needs to be explored

@FashionRoadman 3 года назад

I like the clothes too (to an extent) but he really hasn’t evolved at all and I feel like that can be attributed to him having one too many yes men around him.

@kriscuthbertson5787 3 года назад

The Fashion Archive well said. Couldn’t agree more.

@annabarr1304 3 года назад

I've been following Simon since his first collection. There aren't many French designers on the official PFW calendar (maybe just a quarter), so he is really the French darling like Marine Serre. I wouldn't say that he has too many yes men, it's more like the French are rooting for him. French brands rarely evolve, I compare him to Isabel Marant and Vanessa Bruno. Not interesting, but what the basic Parisian crowd loves.

@kriscuthbertson5787 3 года назад

Anna Barr I honestly can agree with that too! Still curious to see how he moves from here in the coming seasons

@nyx3983 3 года назад

It's crazy how doubt stays high for new designers. They're just mad that GUCCI lost that boring chic aesthetic. I'd say Alessandro did an amazing job crafting modern GUCCI. Especially FW 2018, with the dragons and such.

@cms3000 2 года назад

You say that because the new generation is so trashy

@LeandroArteagaVega 2 года назад

Boring as in "I didn't dress with the lights off"?

@Jackson-nr2mw 3 года назад

At the time when alesandro released his first collection i was 15 and still in high school and fell in live with his vintage androgynous vision, I felt like no one else was doing what he was doing, and at the time Gucci just felt like any other generi luxury brand.

@alvinanis3006 3 года назад

Hard to predict what the future for Gucci holds and its direction. Michele really outdid himself as a creative director, his take on maximalism and romanticism has elevated the brand even further. If he leaves someday, finding a replacement for him will be tough.

@FashionRoadman 3 года назад

Replacing him will be extremely tough but then again it seems Gucci always have a trick up their sleeve

@karaoke_bqv 9 месяцев назад

And he did leave. Gucci has died in my eyes.

@jubbi 3 года назад

I think it's interesting the way you commented on Alessandro's designs as being accessible to a larger audience through the styling. I think this is so important. I would be interested to know who or if they worked with a stylist for the first collection he did. Maybe I have a slightly biased opinion but I really think styling is so overlooked from the design perspective and actually I think this is the thing that has a greater impact on trends in general as it is something that can be replicated by anyone using different pieces.

@Rachelleluluful 3 года назад

Alessandro Michele is a true visionary. He definitely changed Gucci for the better. To me, it was sort of boring before he became creative director. Now Gucci is so popular and such a fun brand for all ages! I love this video. Thank you so much!

@Cardsmaster 3 года назад

Alessandro did change Gucci for the better. He tapped into the Youth’s desire to escape. You don’t need to take a jet for a trip when you have social media or a mushroom lol. When I had a little more disposable income a lot of my first luxury purchases were Alessandro’s Gucci pieces. My favorite being a double gg belt with the snake.

@2jcward 2 года назад

He’s a little too your face to me.

@AlexToma 3 года назад

Not a fan of Gucci, but damn I’ve been binge watching your videos for the last few days

@asc642 3 года назад

I love Alessandro’s work he definitely is making an impact and giving Gucci a new style but also a refreshing style that works for everyone of all ages and all types as well as not being afraid to be UNIQUE

@MoneyOverFame 2 года назад

Alessandro definitely reinvigorated and revitalized Gucci.

@annabarr1304 3 года назад

Affluence is going out, this is the new generation, vintage is aspirational because many people don't inherit iconic pieces from their parents or grandparents. Just look at China for example.

@KenzzXX92896 3 года назад

such a wonderful and in depth review amazing job looking forward to see whats to come!!

@RODOLFO72989 3 года назад

I think the woman spring summer 2016 was one of the most crucial shows i ever see in my entire life, it was the moment where i could see that romantic geek library vintage world of alessandro and of course the new logo doble GG and the double platform shoes was a symbol of this season, the big shinny glasses, birds, eyes, ladybugs, the stage with pink snakes canvas and stunnig rings, i got a heartattack ❤️❤️❤️

@winolalobo1595 3 года назад

As someone interning at Gucci now, I appreciate this video so much. You're providing quality fashion education and I am rooting for you.

@yaonerefentse6555 3 года назад

Thoroughly enjoyed this video. So amusing. Watched it twice. Newfound appreciation for Alessandro, his complete trust in his vision and intuition. What a cool guy

@HighFashionTalk 3 года назад

There’s a really funny bit in one of the Gucci documentaries on amazon where you see Frida par Alessandro so hard about a bag looking too granny and he looks like he’s going to cry. He damn well showed her!

@FashionRoadman 3 года назад

Oh wow I need to see that. They clearly don’t like each other 🤣

@HighFashionTalk 3 года назад

The Fashion Archive i lowkey love Frida’s work but in the documentary she comes over as a bit of a b word unfortunately. I think she comes from a pre-social media where the miranda priestly boss was the de facto and you couldn’t really get shit for it online.

@erikaweirdsurname4150 2 года назад

Wow you tell these stories so well I am obsessed !

@laurencewei4063 3 года назад

wow i just loved this video, it was so informative and i havent done a lot of research and barely knew anything about gucci. Thanks!!!!!

@brintesiacirce9414 3 года назад

You're amazing and underrated and there is NO explanation why you haven't blown up yet. Keep up the good work!

@FashionRoadman 3 года назад

Thanks so much I really appreciate it. Hopefully my time will come but either way I do this for the passion

@arnie3631 3 года назад

Yes, he is fantastic and he really knows his stuff, intellectually. He just needs to be repackaged through a make over. Even his house needs repackaging. He is talking fashion so he has to look the part. I think if he does that, his channel will blow up. You know how shallow people are, most like to judge based on surface criteria-but if you want to be famous you have to pander to people’s expectations as well. @Fashion Archive

@FashionRoadman 3 года назад

Arnie that’s the thing, I don’t want to be famous. That’s genuinely not my intention. I also do this for the passion and because I love fashion not because I’m trying to impress everyone. I’d rather be genuine to myself and have less followers than change my whole personality and lifestyle just for views.

@arnie3631 3 года назад

The Fashion Archive That’s a fair enough point. Hats off to you! Very few people on RU-vid are like you. You’ve just earned a new sub here

@nazareneanderson6523 3 года назад

I just randomly found your page, and holy shit - you got me hooked into the fashion world. there is wayyy more to it than I once thought. thank you for sharing your knowledge in such a humbling way that left me leaving this video with new knowledge and appreciation for an entirely different world - the world of fashion. i'm excited to binge through the rest of your videos! xx

@FashionRoadman 3 года назад

Glad you enjoyed the video ❤️

@miliwho7918 3 года назад

I love your channel!!! you give such different, fresh and genuine points of view

@FashionRoadman 3 года назад

Thanks so much I really appreciate it

@spencermurray3786 3 года назад

This video was so insightful... left me wanting one of those slouchy suede Dionysus bags from his first menswear collection 😅

@Syahidsahoarder 3 года назад

If the affluent lifestyle is emphasized too much it’s kinda cringe. Worst done by Plein

@satanlucifer4437 3 года назад

Gucci ss2013 by Frida definitely showcased the minimalism you pointed out; also, I lovd the sound track of this particular fashion show

@xwkshfrajerze1083 3 года назад

love your channel, learning something new every upload

@FashionRoadman 3 года назад

Thanks for watching the vids

@mingming1998 3 года назад

I’m obsessed with your channel! This is one of your best videos I think!

@FashionRoadman 3 года назад

Thanks so much, appreciate the feedback ❤️

@MrGizzyborn 2 года назад

Love it ! Thanks for the review

@octaviolicon 3 года назад

Amazing breakdown. Thank you.

@artapples8417 3 года назад

That was a fantastic video thanks. So many interesting points raised.

@miriamha970 3 года назад

Yes! I’m obsessed with Gucci in the last 2 years because LV has gotten sort of boring, I need something else to indulge my senses. Gucci has been on my mind a lot.

@sarahhanks2303 3 года назад

Loved this video! And you're so right about Jacquemus, I still really enjoy the clothes, but people will bend over backwards to defend anything and everything he does, even if it's getting repetitive.

@paolinasulli1881 3 года назад

I’ll be following you... brilliant interpretation of Gucci Michele has been my favorite He has singlehandedly breathe new life into the house. He is a genius

@kateforsyth1133 3 года назад

That was so interesting. I loved this. I think the bow is also a modern cravat on men. Very elegant. I love the vintage reference but somehow new.

@roccccccio 2 года назад

This video is amazing, I love the way you talk and all the story telling. And also this information is hard to find. Thank you!

@user-one8707 3 года назад

Again great video mate. Super stoked to have subscribed. 👏🏽

@mrandmrscorona8658 2 года назад

I’ve seen this video at least 3 times… love it!

@Lukas-yu5re 3 года назад

Loved the nods to the experience of thrifting womenswear as a man in his first collection with the sleeves that are just too short

@Hiderize 3 года назад

Haven't watched it yet but grt video mate

@jamesggivenchy6575 3 года назад

Lmao that's like hmm I havnt tasted it yet but GREAT taste I love it

@leehurst4697 3 года назад

Nice to finally hear someone talk about fashion with intelligence. Great work!

@nlbhaduri 3 года назад

I think Alessandro’s finding a muse in Harry Styles also helped reach young people who wanted to feel fashionable but fresh...not slaves to their parents idea of being well dressed....I love how AM has blurred the lines on his runway and HS also has bravely opened up his feminine side on stage.

@awizardmummyandmartian3238 3 года назад

I love Harry but I'm still not s Gucci Fan.

@gatesboy7645 3 года назад

Damn I'm a Huge fan of Harry styles ( Since his old days on 1d) and Alassandro's Gucci presence. But i hate Harry on gucci fr dawg shit doesnt sit nice.

@Shontise_Shonie 3 года назад

I love this video, I love the big brass/gold double GG’s.

@arli6226 3 года назад

I still have my Dionysus bag back from 2015 and I’m certainly glad it became one of the house’s beloved pieces ❤️

@alexstefan2740 3 года назад

I recently discovered your channel I am impressed with your in-depth analysis. I watched a lot of your videos in the recent days.

@FashionRoadman 3 года назад

Thanks a lot, really appreciate it

@JJEE-cl4wl 3 года назад

!! TOM FORD !! Best Gucci designer

@madamhummingbird 3 года назад

For me, Tom Ford will ALWAYS be the crowned king of GUCCI. The End.

@FashionRoadman 3 года назад

I personally think Tom Ford had a greater impact on the brand and always will but that was not the point of this video. I made this video to explain how the direction of Gucci changed under Alessandro Michele because it fascinates me, it’s not a competition on who the king of Gucci is. Most people will agree with you that Tom Ford & Gucci are synonymous with each other. I like both of their takes on the brand. It’s possible to appreciate both of their reigns without completely hating on one and liking the other

@mind-of-neo 2 года назад

Great point about the androgynous thing, the taboo is definitely almost exclusively on the men's side, so its great to see more men on the runway rocking new styles

@xgraciechadwick 3 года назад

the backing music made me feel like i was going crazy, amazing video though, so well put together. thank you!

@haruhikoisoguchi1560 3 года назад

How fantastic video is this! There are few videos or articles which describe how Michele made today’s Gucci. I could know the history that Michele took a very big risk. I really like his designs and ideas, and I respect him so much. I could make sense and learn something important message from this video. Thank you so much!

@purpleswag2313 3 года назад

Super informative, you have come a long way in a good way keep it up.

@FashionRoadman 3 года назад

Thanks a lot, been trying my best

@2jcward 2 года назад

Wow, I watched the whole video. Great job!!!!

@KisLevTVLIVE 3 года назад

Listen, this is one the best videos I've seen on RU-vid. Great info, great opinions. You should be the Vogue editor.

@IsabellaIsberg 3 года назад

Awesome video as always, thank you! Something to also take into consideration when talking about the sales numbers is Guccis brilliant marketing strategy for Michele's collections, utilizing bloggers and influencers in a way that was not possible in Giannini's days. Especially when it comes to targeting a younger generation. As you pointed out, there's a multiple teams involved in the success of a brand.

@Air.keccc1 3 года назад

Great video! Nice to get a bit of background knowledge of him because all I knew about him is that he only had the 5 days to create his debut collection for gucci. I was always curious what he did at gucci before ‘15 and before gucci in general!

@PaimJulia 3 года назад

Really great video! Watched without blinking

@claudiaq5187 3 года назад

I loved the video! I do think you can find excellent quality vintage clothing. The clothes made in past decades are usually much better made and the quality of the fabric is lovely

@marsnowdon7733 3 года назад

This video makes me cry 😭 is so help full I learned a lot

@FashionRoadman 3 года назад

Glad you feel this way ❤️

@retromodernism1799 Год назад

The full story - Nice one !

@myeattanosike4918 3 года назад

I love your videos!! Thanks

@FaithlessFlight 3 года назад

Absolutely love that your channel is growing my guy

@FashionRoadman 3 года назад

Appreciate the support

@easyyeye 3 года назад

I Appreciate the book link just got a few and a recommendation I saw

@ebonyberry7078 3 года назад

Everything u said in this is a HUGE yes mwaaaahhhh amazing

@ChrisCoombes 3 года назад

Great video - thanks!

@mikebrodie2565 Год назад

Wonderful insights, thank you. I learned a lot.

@srishtisharma9090 3 года назад

I love the channel, very informative

@xfa8395 3 года назад

Love this video! You made an argentinian supporter!!!!! Bravo

@andrewsuplicki1236 3 года назад

Great video as always. I’ve always wondered though, what is that into instrumental. It’s fye.

@toyaJM 3 года назад

Just found your channel..love it!! New subbie.

@henriquealves9039 3 года назад

great video! i'm writing my graduation article on the aesthetics of the bizarre at gucci and it helped me a lot! thank you!

@FashionRoadman 3 года назад

Glad I could help

@JoBot28 3 года назад

Great insight on the “new” Gucci. You’ve got a new subscriber.❤️

@FashionRoadman 3 года назад

Thanks so much for watching

@selinferreri2535 3 года назад

Thank you very much for This video, it’s been really useful for me

@loridisney3782 3 года назад

Man he is killing it !!!

@kandorstevenson 3 года назад

I loved this, thank you.

@FashionRoadman 3 года назад

Glad you enjoyed it!

@electraheart5867 3 года назад

My new favourite Channel ❤

@FashionRoadman 3 года назад

❤️

@jeannettemann96 3 года назад

Thank you for this highly informative video about Gucci. Tom Ford made Gucci relevant again. What an inspirational story about Alessandro Michele! He followed his instincts. The clothes and the styling don’t really have to sell as long as they are instrumental in selling the accessories. I was an account executive for Christian Dior Perfumes in LA in the 90’s when they opened the boutique on Rodeo. The clothing sets up the mood, inspires people to aspire to the lifestyle, the luxury, the feeling of being elevated and special. A person may not be able to afford the clothing or the handbags or even the jewelry but she might buy one new Dior lipstick per season and feel like a million dollars when she whips it out of her purse.

@Nastinko0 3 года назад

Thank you for the video! So appreciated! definitely, Gucci of Tom Ford was something very provocative and sexy, but after him leaving it`s blurred out in a way. with his own brand of Tom Ford he does an amazing job at catering the sexiness to the world, which is not for older women, but aspires the young ones (not with the prices though). But Gucci 2015 shows were sooo eyecatching, so warm. I remember them very nicely from the 2015. I think Alessandro did a tremendously wonderful job!I really like his vision and his personality! So engaging to listen to their podcast and follow the work with Elton and Harry! Now you can see and tell that amount of copycats is so high (not very good thing, but) even jeans, but when it was pre 2015 Gucci the only thing that were copied were belts and purses. Clothes was not generic, but not so distinguishable from other brands

@katyadoma1348 2 месяца назад

These days this video is very interesting and useful to remind of Alessandro’s Gucci story

@12345luisluis 3 года назад

Great video again king

@FashionRoadman 3 года назад

🙏🏿

@ethanb.2830 3 года назад

This was a great video!

@FashionRoadman 3 года назад

Thanks for watching ❤️

@julianamerz9493 3 года назад

He is a true artist. I love him!!!

@feetjiefit6353 3 года назад

Love your content 👏🏽👏🏽👏🏽

@yeager1888 3 года назад

Fantastic video you are so talented at this.

@FashionRoadman 3 года назад

Thanks for watching

@NadiaCirillo Год назад

Thank you for this content. In my opinion, Alessandro has an incredible idea of fashion, because for him it involves history, self-love, sexuality, romanticism, youth, political messages and flamboyance. His creations always look nostalgic, because, as you said, he wants to involve older people in fashion, and these people need to live youth again, while real young people from our generation live life with a bit of sense of nostalgia. I appreciate the fact that he's able to bring femininity in menswear and andorgyny in womenswear, creating romantic garments made out with an amazing craftsmanship and incredibly original.

@sabineakemitakechi2331 3 года назад

This video is great :) learned lots from it ♥️ never knew he worked at fendi

@jordanbaker1991 3 года назад

Dude is really my hero in fashion I pray he can one day be a mentor to me Its amazing how jus 6 years ago the reviews were backwards thinking Alessandro was ahead of his time because Androgyny has taken over and he definitely had some influence in that

@kuyakuma 3 года назад

Great video!

@FashionRoadman 3 года назад

Thanks for watching

@burgersuperking 6 месяцев назад

4:25 I recently heard a story from a former Gucci employee, she said that many customers were disappointed by repeating clothes from Frida, and management first started to blame sales people, making working at stores unbearable at some point. After she was fired, things improved, but never bounced back entirely, and overbearing management remained.

@LucasLima-ou3sz 3 года назад

What I like about Alessandro work at Gucci he is not doing "something different" he is designing the future, he's imagining a brand without the barriers of masculine or feminine, doing something that everyone of any gender spectrum could wear, and I see a lot other designers following his steps on that