How can patient and public involvement maximise the impact of real world data studies ? 

This video includes patients and carers sharing their experiences working with Pfizer to co-create resources for meaningful involvement in Pfizer-sponsored real world data studies.
This was part of a collaboration with Voice and the National Innovation Centre for Ageing to improve how we design real world data studies.
We aim to explore collaborations with patients and carers even further to improve how we carry out research.
Developed and funded by Pfizer Ltd. The views and opinions expressed in this programme are those of the speakers and do not necessarily reflect the views or positions of Pfizer Ltd.
PP-UNP-GBR-8967/ May 2024