How Casetify Built A $300 Million Tech Accessory Brand

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Casetify's personalized phone cases are endorsed by celebrities like Kylie Jenner, and the Hong Kong-based company partners with global brands like Disney and NASA, but success wasn't always easy. Here's how millennials Wesley Ng and Ronald Yeung turned Instagram photos into a company bringing in $300 million a year.
Produced by: Lauren Shamo
Supervising Producer: Jessica Leibowitz
Camera: James Goldman
Animator: Elham Ataeiazar
Reporter: Thomas Huddleston
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How Casetify Built A $300 Million Tech Accessory Brand

Опубликовано:

15 мар 2023

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Комментарии : 191

@2004froggy 8 месяцев назад

This aged like milk.

@LilyEvans1996 8 месяцев назад

Wait why

@techconix 7 месяцев назад

@@LilyEvans1996casetify is getting sued by dbrand for them directly ripping off their design

@SofaKingA 7 месяцев назад

@@LilyEvans1996Multiple lawsuits from multiple companies that have proof Casetify copied their designs and sold them for profit. Casetify already pulled several models from stores as soon as they got word they were being sued. Trash company. Do not support them.

@LittleDraco 8 месяцев назад

So glad to see more and more JerryRig fans commenting here. We need more youtubers exposing scams done by Casetify.

@victorortiz6686 8 месяцев назад

And today we found out how they really did it 😂😂 federal law suits are no joke

@rustledjimmies1337 8 месяцев назад

Get ready for the fall of Casetify 😂

@elbananas4818 8 месяцев назад

how? by stealing from dbrand and JerryRigEverything apparently.

@stuart2151 8 месяцев назад

This company steals other peoples designs and uses it for their cases. I hope they go down with the upcoming law suit from Dbrand and Zac

@Aku-pm8cp 8 месяцев назад

plus with the help of IP theft. Casetify going back to its roots of taking pictures to make cases, only this time it stole dbrand's pictures and put it onto its cases. I hope Casetify looses big time.

@alwynsmit3546 8 месяцев назад

Yip

@WhatMACHI 8 месяцев назад

I feel like this video needs an additional discussion point around their blatant disregard for others hard work and theft.

@TLDRwrestling 8 месяцев назад

Casetify is over priced. They also rip off designs from others.

@bob_kazamakis 8 месяцев назад

in before this ages like sour milk with their recent plagarism lawsuit

@n_utd 8 месяцев назад

through stealing

@normalgirlcvco Год назад

As a older GenZ that grew up mostly Millenian I cannot see why would I ever spend that much in a case

@PeteS_1994 Год назад

It looks nice and is decent quality.

@TacoBloxYT Год назад

@@elvisvan 50$ for a piece of plastic. its no for me

@Rolandasvt Год назад

Honestly, same, but I have a castify case and it has protected my phone from falls better than the cheap ones that I have bought on Amazon but I only have one I seen some people who have multiple castify phone cases that’s honestly way too much I’m good with my one case

@Zero11_ss Год назад

A lot of these products seem to be for taking advantage of stupid people honestly.

@ghukifymooth3827 Год назад

As a 2007 baby, mine is just a $3 plain black phone case

@MrAsH412 8 месяцев назад

Title should say 'How Castify scammed it's way'

@viledanew 8 месяцев назад

23 nov 2023 : we now know how

@iamnisc 8 месяцев назад

They gonna be in -100m now 😂

@xalvarez07 8 месяцев назад

can't wait to see you make a video how they go down lol

@cyycher 8 месяцев назад

lawsuits incoming

@XmasTablet 8 месяцев назад

Casetify are gonn be -$×××××××× (8 figures) 🤣😂for not properly doing their own teardown 😅😨😭😢Happy Black Friday 24th November 2023 😘😗 love U JerryRig

@jaresc8022 8 месяцев назад

New Video: The fall of casetify

@croteonone5427 7 месяцев назад

Aparently CNBC is not good enough to uncover Copy-Pastify's business practices... Produced by: Lauren Shamo Supervising Producer: Jessica Leibowitz Good work.

@benjaelee Год назад

Why does it feel like she's bragging that she bought a $68 phone case and a $52 plastic chain 💀let alone having 30 different cases wtf. she fr spent $2k+ on cases alone

@La-huh 8 месяцев назад

Casetify is a scam company, I order and received after a month I hade the quality for $100 case now I can’t return or refund coz there is no actual company or call center exist they send u case from china or Hong Kong but you can’t return or refund these all clown RU-vidr advertising for getting free casses. Save your money and buy normal price case from local store

@crashingimpulse Год назад

Why did they only briefly mention that the cases dont last long for that price

@MorganAngel02 Год назад

yeah lmao that's a bit awkward since the price is literally the one & only thing that repels me from this brand.

@VicGuapo6 Год назад

Word I got two cases from them and both times they couldn’t last past 6 months. I went to Mous instead and no problems

@Sarahonwheels Год назад

Hey that’s something I would want to know about right before I buy it. That’s casetify’s biggest problem. I don’t want a case that breaks down in a year. My velvet caviar cases have never broken down on me. I really don’t get why casetify has the gall to make their cases so high if they only break down a year.

@spamemael5129 Год назад

It's a marketing tactic (planned obsolescence) to keep you buying more of their products. If it lasts long and stays in good shape you're less likely to buy new ones.

@pb.j.1753 Год назад

I have several from them and they last long. Literally look the same after 2 years of intense use.

@sudheerpaturi2256 8 месяцев назад

this is a good time to watch this video

@DCTag 8 месяцев назад

Company that steals artwork. Shameful.

@BBoPPo88 Год назад

i cant imagine caring about my case so much that i change it to match my vibe or my clothes lmao

@Grinder1965 Год назад

Pay 1200 for a phone... why not pay 60 for a case....

@karinamartinez9441 Год назад

Because you already spent all your money on the phone…😬

@cactusjack2264 Месяц назад

Apple is also selling their basic phone cases with no design for the same price 🤦‍♂️

@jonbly 8 месяцев назад

Coming soon - How Casetify destroyed a $1 Billion Tech Accessory Brand

@robynwalters2749 Год назад

i can’t lie i love castify! i’ve dropped my phone so many times and the case and my phone never cracked. my case is also super cute lol

@John-Smith02 6 месяцев назад

Hope you stopped considering they stole the designs

@592Johno 8 месяцев назад

Dbrand: I'm about to end this whole man's career.

@John-Smith02 6 месяцев назад

Casetify: I'm about to ruin my own career* Fixed it for you

@SimJoy 8 месяцев назад

Now we know better how they have built it thanks to Jerry.

@numb0t 8 месяцев назад

JRE fan here!

@TeeRql Год назад

beads on a string phone charm is $52!? the crazy part is, once your phone carrier drops an upgraded phone & your phone case no longer fits with the design, you’re buying multiple cases all over again. the only thing that stood out to me was the retail space & being able to design your own case & getting it in a half hour is impressive. custom designs typically take a week turnaround time if ordering online

@darling_yext 8 месяцев назад

Theft. That's how.

@orangewarm1 Год назад

What happens to the stock that doesn't sell cos the phones change every year? Another ton of plastic into the sea?

@Akash_158 Год назад

great question

@guidocozzani2532 Год назад

@GraceKimChoi HOW !! I know it's possible, I would appreciate if you show me how to go about it.

@ernaburke Год назад

@Grace Kim Choi wow... That's massive, I also trade with Alesia Jeanne Haas she's top class

@ernaburke Год назад

As a retired nurse for over three years now and I must say that trading with an expert you would not lose all your capital and drop off the market trust me. My investment is good today is because of Alesia Jeanne Haas

@lawrencemichaelluis Год назад

Oh please!!! How can someone get to speak with Ms. Alesia Jeanne Haas!!? I'm curious 🤨🧐

@oussamafsc 8 месяцев назад

Built an empire by ripping off zack and d brand

@pb.j.1753 Год назад

This video says they have a store in the US. Where? Can't find it on their website.

@VirusCherub Год назад

I had my casetify case for three, going four years before changing my device and while the edges did yellow it served it’s purpose perfectly. I work as an engineer. Dropped my phone quite a few times and not once did it scratch or break. Highly recommend these cases (albeit it sucks they heightened their pricetag, mine was round 40 bucks). Idk what people are doing to their devices that they so easily break their cases in a few weeks/months tbh.

@nelly430 Год назад

Went to their first physical store in the US, ordered a case, and it was ready within an hour! They also gave a phone charm for each order during opening week!

@overcast2018 8 месяцев назад

The fall of casetify when?

@BLACKAAROW Год назад

This is all the confirmation I need lol. I’m going to start my Shopify store soon to drop ship custom phone cases with print on demand

@maxiynacho Год назад

did you do it?

@Nadeem146 8 месяцев назад

Did you do it?

@BLACKAAROW 8 месяцев назад

@@Nadeem146 yeah, i did open my Shopify store several months ago but I only made 2 sales so far lmao 😭

@The_blonde_boi Год назад

I bought a customized case from castify with a pic of my gf. It’s very customizable and can’t wait till it shows up. I also just found it for its drop protection not even by a celebrity

@t4kfamily735 11 месяцев назад

$72($61 w/ discount) for Z Fold 5, I hate to spend that much on a phone case but I used Casetify for my s22+ and dropped it a lot from different heights and different impact levels, facing up or down and my phone has no damage! So I would say it's worth it. $72 is still a lot cheaper than a new phone or monthly phone insurance or new screen replacement.

@lno_onel4404 8 месяцев назад

I had my Spigen case for 3 years now on my cheap plastic phone and have dropped it countless times, sometimes accidentally thrown at the ground and it costed 15 dollars. Casetify isn't the only company making robust phone cases, but they do seem to be the only one stealing case designs from other companies.

@t4kfamily735 8 месяцев назад

@@lno_onel4404 they're the only one who makes cute phone cases for my phone : ( the others have cute ones too, but mainly for Apple. My phone fell like last week and didn't crack the screen, fell face down but the case took the impact and removed a part of the case. Emailed Casetify the picture and they sent me a new one fairly quickly. They have the 6month insurance thing, and depending on the "level" you are in, gold tier gets 1yr.

@emmanuelharbor2350 Год назад

Such an interesting concept

@wizirbyman Год назад

i've had 3 cases from casetify and i love them all lol my favorite one was kfc

@lu4414 8 месяцев назад

Apparently by stealing IP

@mwaqo Год назад

That florist is crazy 🤪

@djmula25 Год назад

Brilliant

@ellenc4872 Год назад

I prefer Pela case because it's biodegradable, nontoxic, and cute.

@casperdong Год назад

Just in “case” phone cases couldn’t get more advanced…

@karinamartinez9441 Год назад

You can but this…or buy a clear case on add your own stickers!

@10-OSwords Год назад

There are many many online retailers with huge customer trust; Farfetch, Ssense, Yoox, Matches, End Clothing...People hate having to shop in person. Even fast fashion like Asos & Boohooman & Zara are doing really well in lower price points with much lower quality. People do NOT want to go to stores & feel pressured to buy & have more errands than they already have; they want convenience & quality at home & many retailers are delivering that.

@Tashas_Travels Год назад

I want to get one for my phone because I always crack my screens even when it has a case and a screen protector. So for me this will be a 1 time investment piece. I will only buy 1 case per new phone I get, I will not buy more than 2 or 10 cases for my phone.

@ninjanerdstudent6937 Год назад

The owner of the company reminds me of the Duolingo man.

@Aimeen_ 8 месяцев назад

Stealing designs. That’s what they do now. Lazy company that preys on the small guys.

@usman2131 8 месяцев назад

lol its easy to become a $300 Million Tech Accessory Brand when all you doing is copy , paste and print then sell for 3 times the price , shame on all those channels that have been doing Advertisements for these thieves.

@chrisowens6412 8 месяцев назад

Now we know how they built a $300 million dollar brand - they stole from actual designers. The video is not aging well.

@Hello0x0 Год назад

Tbh hes right, phones cases had no personality back then, there was a tme when customizing your phone was an extension on yourself hence funny and unique wallpaper and ringtones...although over saturated now, people werent so comfortable/obsessive buying thing online and lackmmof internet culture in early 2011, in fact many household didnt have a smart phone

@ProPlay86 8 месяцев назад

Casetify steals

@toolazytolive. 8 месяцев назад

Ouch, the fall vidios might come near

@XmasTablet 8 месяцев назад

U need 2 do a video of how to destory a company worth $300B by plagiarism, Home Alone style 😗😘😍😂🤣😅😆😉

@fern8580 Год назад

@CNBC Make it : 📌Some ethnic groups in the United States with best household income since 1980 ! Indian,Filipino Chinese,Iranian,Russian Croatian,Latvian,Austrian Turkish 📌I'm curious, could you know more about the professions exercised by the Russians, Chinese, Iranians?

@FinancialShinanigan Год назад

I heard sea turtles love free Casetify cases

@MorganAngel02 Год назад

sponsored RU-vidrs love them too LMAO

@xianlaw 8 месяцев назад

By stealing designs lol

@Nomaduser Год назад

pretty good design but too expensive

@djmula25 Год назад

Right I’d drop to 25$ he’s be worth 3billion right now

@SamLozano Год назад

lol whats up with his pants

@bobjohn6526 8 месяцев назад

Home alone level theives! Go Jerryrig Go!

@chickenlurkinyungchihuahua Год назад

Phone models evolve from time to time and when those cases no longer fit the new ones, they end up in the landfill.

@adrianberr683 Год назад

I have been going like 40mph on my bike and it fell out of my pocket and it was fine!

@NubiOps 8 месяцев назад

I’m sorry but that Heilly girl made me lose brain cells…

@keionaustin8068 8 месяцев назад

How Casetify built a 300 mil empire by stealing other people art and ideas

@Tattle-by-Tale 8 месяцев назад

Why am I not surprised that the company stealing designs is Chinese? There's a stereotype there, and it doesn't come from nowhere.

@cactusjack2264 Месяц назад

Japanese not Chinese

@koolflows7581 Год назад

wow impressive especially having Kylie Jenner endorsing your product.

@alwynsmit3546 8 месяцев назад

Just shows, 'celebs' will endorse just about anything, even rip off artists

@amanahmed6057 Год назад

me who is having 1 simple cover from last 5 years and that is also black 🤣 and i am 22 years old

@jamesbroqueza7733 8 месяцев назад

Well if you steal designs instead of developing them. You’d really be profitable.

@randomworld4662 Год назад

@brandenhouseholder 8 месяцев назад

Annnd now they’re getting sued :)

@piecesofstarlight 8 месяцев назад

"how casetify built a $300 million dollar tech brand". I mean. They stole intellectual property...that's how. The end.

@trugoku 7 месяцев назад

8 minutes and you didn't mention stealing ?😂🤔👎

@ana.q Год назад

Heilly is just amazing

@wybuchowyukomendant Год назад

I don`t have case at all, cos I don`t drop my phone and I like it black.

@maxthegoldlab 7 месяцев назад

And how they destroyed it in seconds

@curryvision2020 Год назад

Continued Success!!!!

@whitneybrown4067 Год назад

🔥🔥🔥👍….

@VincentYang-vy100 8 месяцев назад

How Casetify built a 300 million dollar company off stealing and other ethical sins.

@bache.feb. Год назад

I can feel losing braincells just listening to that girl 😑

@MorganAngel02 Год назад

nah, heilly's cool.

@pb.j.1753 Год назад

I lost brain cells reading your comment so we are all in the same boat huh

@bonniegaither3994 Год назад

No, I would pay $68 for that.

@michael2275 Год назад

Gen Z is so F'd

@btimec5290 Год назад

Pathetic how vacuous we are. As trained consumers with some extra money to spend, we are alot like cats following bright lights.

@pikaachoo3888 8 месяцев назад

They built it by stealing work from others.

@Slimothy 8 месяцев назад

*Massive L*

@mgthetraveller3799 5 месяцев назад

But they are so expensive😢

@Felix-on9dr 8 месяцев назад

dbrand better

@kylorokx1552 8 месяцев назад

BY STEALING OTHER'S WORK OF ART! Better close yhe the company if you don't have any bright ideas other than stealing!

@smileyr 8 месяцев назад

Welp the better get to making a new company now. Oh and try not to copy and paste this time

@overip Год назад

Very expensive.

@Rashaadthegr8 Год назад

I will never buy a case they doesn't wrap around.

@King_Jab Год назад

2100 in cases.

@SevenDeMagnus 8 месяцев назад

Casetify = ingenious. God bless them.

@PanduPoluan 8 месяцев назад

"ingenious" you mean "plagiarism/stealing others' designs" ?

@SevenDeMagnus 8 месяцев назад

@@PanduPoluan On their other designs (that comment was posted before the news came out :-), aside from the X-ray and inside out. Most likely they'll settle off court with the three parties (including iFixit). God bless their future reconciliation and rekindled friendship (though it will not be the same but that's better than nothing).