The Strategy That Broke Celsius’ 10-Year Slump 

I am a C-store manager and we carry 16 different Celsius flavors. It’s the top selling drink right now displacing monster and redbull.

“But when you're selling a story, you never know when people might stop buying it.” whoever wrote this last line can have my energy drink

For anyone who has not see them in your country. There not really international. Only in a few other countries outside the US, but are expanding internationally as we speak and rolling out.

Haven't seen it in Europe... And that's ironic, since we're all using Celsius for our temps.

Celsius makes red bull look like child’s play. 200mg caffeine vs 80mg

The last line really hits, props to the writer.

I don't drink energy drinks, but respect and credit to the company

What an amazing video!! Great job , I really enjoy every single content that you make Saludos from Mexico 🇲🇽

very insightful. thank you

They taste pretty good too. I ran in a race and they were handing them out for free and that was my first time hearing of them, turned out the race was sponsored by them. Now I see it everywhere.

I bought Celcius a few cans every week since they started sponsoring Ferrari F1 team. Need to show my support as a tifosi hahaha

Great video, thanks!

The C0vid bump was in huge part because of the Red Bull shortage.

It’s pretty rich to call it international. They just recently announced distribution deals in Canada and the UK, the common first steps because they’re both English speaking. In the UK it’s still only available on Amazon or through international grocers, so an import. Any actual distribution hasn’t started yet.

Maybe Celsius did make a comeback but this video still feels like a giant ad for Celsius.

Last line is a bar 🙇shit went hard 🔥🔥🔥🔥🔥

What do you mean decided to sell it by the single can? What beverages can you not buy by the single at a store?

For 10+ years I have had a love for the monster sugar free black can with blue lettering. I don’t think there is a flavor name but they have their hooks 🪝 deep in me.

Great Video!

Good name for international markets. Good thing it wasn't Fahrenheit.

Reminder to not take your company public to avoid some rich asshats from taking it from under you.

i don’t know if this is just me but i’ve noticed celsius to be predominantly popular among higher end social classes (upper middle-). i feel like a lot has to do with following a trend, if people in these higher end neighborhoods start purchasing and consuming celsius, both there social class and others wanting to be of their social class follow soon after. this could definitely be a stretch but i think that it’s worth taking a look from a sociological perspective

their rise is actually amazing

Banger video

personally I find monsters wide selection of flavours and can art to be what actually drew me to drinking them, I never liked the look of red bull cans, I can't even remember if I've had one. But I do know the Rose flavour goes hard and the Paradise flavour is one I tried recently, I was pleasantly surprised to find It tasted exactly like my favourite sweet, apple pencils. I also just really like anything apple, my favourite alcohol to drink is cider; I used chug apple juice so much. Unless another drink makes similar flavours then I'm probably not going to buy. I also take forever to finish a can partly because they are big but because the flavours overwhelming (in a good way) and I just sip it over the day.

Why not note that Celcius has to pay for that aisle display? They dont just get that because they are connected to Pepsi, stores rent out display areas

Hell I didn’t even know those were energy drinks, but that definitely explains why I liked them!

the first one looks like a bottle of LPG. no wonder it flopped

Celsius was my go to until I needed to reduce my caffeine. Red bull is my go to due to the lower caffeine. I miss the decaf 5-hour energies.

Such a high stock value for a company that has not even gone international

I got jump-scared by Celsius cause my sister buys it and i thought it was a diet fruit soda like ICE. I'm super sensitive to caffeine and was not prepared for an energy drink at 9pm

I've been hooked on celsius since 2022. Their flavors are always at least good, if not great. They have a good enough amount of caffeine to pick me up but not too much like Bang. They're also generally cheaper than similar energy drinks.

Never seen this in Germany

Take a Vivarin and have a glass of water. Unless of course, you are enamored by that cool can?

I honestly thought that Celsius was started in 2020, I just paired it with my sandwich and really liked the taste. I usually drink water throughout the day, but around lunch I’ll drink something with a flavor.

I wouldn't touch this stock with a barge pole.

Damn, and imagine where Celsius would be if it actually tasted good

I like that kind, but just because it’s cheap and comes in an even cheaper powder. Outside of being an energy drink, I don’t really understand why it’s marketed weirdly like that

Yeah never seen these in the UK 🤔

Whats the song at 1:54? Feel like I haven't heard it in ages

It caught my eye when it claimed weight loss.

Celsius has become my go-to brand after drinking Rockstar for years. The added vitamins and no artificial dyes/colours is what sold me

I have a fridge full of these in my garage!

They've started appearing in my UK gym. They are so expensive, I struggle to see them doing well here

International? Only in the Americas, I suppose. Never seen this in Europe. But if they keep growing, they might make the jump.

They advertise too much for me, havnt had one because it’s so in my face every where I watch something

Id rather have a Fahrenheit.

also celcius works really well

Never even heard of Celsius. I thought he meant the temperature measurement units. Thank goodness I don't have/watch TV and don't see commercials! (I do live in the US)

Celsius is located in the pharmacy at Kroger brand stores that’s why you didn’t see much

Teşekkürler selamlar efendim 🎁

Celsius is replacement for monster for small distributors. Owned by monster. That is why a coke guy is in charge. Monster is owned by coke

Never heard of it

I love being a clown who spends 3 dollars every time I drive to planet fitness to work out because marketing convinced me I need this

What an incredible journey for Celsius! 🌟 It's a testament to the power of strategic rebranding and perseverance, showcasing how a shift in focus and leadership can lead to monumental success in the competitive beverage industry.

I drink one every morning, idk i just like them lol

I love celsius, great hit of caffeine (for the love of god drink in moderations), taste great, and has quite a few essential vitamins that are included also in my daily womens vitamins (good if you are not on a vitamin regiment - but lol I would suggest vitamins over an energy drink.

I have yet to see celsius in store wtf

I'm the 1000th like 🙌

Can is not big enough for 200mg of caffeine. I want to enjoy my drink longer than a sip.

I love business

i dont know how it survived with fahrenheit around

When I first saw kids drinking Celsius, I thought it was alcohol. I don't think that's an accident. Celsius rebranded their cans in 2016 to look more or less the way they do now, which happens to be the year that White Claw was first distributed. As far as its ability to draw in more of a gender balance compared to other energy drinks, I think the emergence of seltzers and the indistinguishability of their can design besides the text itself is part of the equation

Sold the stock in 2021 at 21,08$ 😭

There was no Strategy 😂 COVID bailed them out

Should I be worried if I drink Monster?

next.. GURU ENERGY drink

My mother bought Celsius not knowing it was an energy drink, almost deceptive packaging really

monster has had zero sugar for years, almost everything with flavor has zero sugar

A company is only worth what someone is willing to pay for it....

I thought this was the governor of Florida exporting the Florida man everywhere... huh

Celsius is seriously addictive. It also gives me explosive bloody diarrhea.

it's basically the power of marketing and branding. but i hate energy drinks, it's just chemicals and caffeine

Every single flavor of Celsius I've ever tried is absolutely gross. The power of marketing...

As a Swede, I’m very amused by how Celsius and Zyn made it to the America market yet they are usually the 3rd or 4th choices here in their respective fields ..

I first fried Celsius in Miami in feb. there marketing team came up to me and gifted me one. Now they are here in Canada and I am really happy. I used to be an avid Red Bull drinker. Now I made the switch. They are always sold out. Ironically I am drinking a Celsius as I am writing this

They didn't pay Flo Rida, so I'm sticking to Alani Nu. Way better.

I tried a few different flavors and I really don't understand the hype. It's not really healthy for anyone, and doesn't taste that great either. Of course the energy boost from caffeine was nice, but I'd rather pop some caffeine tablets and drink something better and less overpriced.

4:26 this can not be true

Pepsi is red cherry. Cola is black cherry.

There EPS still isn't that good. P/E ratio is whack, you are buying a less than 1 cent eps per dollar invested. 100 to 1. Granted its growing but can't justify that eps ratio.

Celsius makes me less cracked out than red bull, anyone know why?

celcius has too much caffeine in a such a small bottle.

They Went Woke... Not Broke...

it doesnt work as good as redbull for me, sugar plays a big role in energy

I recently noticed Celcius in the main fridges at local stores. I tried one. It taste terrible compared to the classic brands' sugar free versions. I don't get why anyone would like it.

I'm over Celsius cost too much money. So poor to be able to afford 22 dollars for 12 cans energy drink.

Who's drinking all the redbull? No one I know is consistently drinking redbull, it's always a Celsius. I thought they were the segment leader by far.

Oh, not the crypto network? Color me surprised

Who else is drinking a Celsius while watching this

It tasted fine a year ago, now when I open a can it tastes like it went bad or they added way too much flavoring. Never again

It's this crazy thing called 🌈ADVERTISING🌈

Never heard of it but I don't drink processed swill. If I need artificial energy I get if from natural sources. My ex-girlfriend was a vodka and Red Bull drinker. The thought of her makes all of these drinks seem repulsive.

I’ts banned in Australia.

I only purchase because of Flo Rida

1.1 BILLION? Man the energy drink market is way too big.

*Fantastic video! I have incurred so much losses trading on my own....I trade well on demo but I think the real market is manipulated.... Can anyone help me out or at least tell me what I'm doing wrong??*

Energy drinks are untested combinations of chemicals. Even though computer programmers are a natural market for these beverages, hard pass. If you require energy drinks to be functional, get more sleep.

Never heard of the drink, lit thought this was satire about climate change. lol.

I've tried almost every energy drink and Celsius and red Bull are by far the WORST tasting of All of them with that wierd rye, barley aftertaste. And Bang tastes like cough medicine