How Chicken Tenders Made Him A Millionaire 🍗 

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The fact that he didn’t take a salary during Covid just so he could make sure his employees got payed is amazing. That alone deserves him all of his success

Any restaurant turning a profit in its first month, even if it's only 30 bucks, is remarkable

This is undoubtedly one of the best entrepreneurship stories I've ever heard.

Former Canes employee and avid chicken enjoyer here. You really can't do this story proper justice. Todd has a simple menu that doesn't change and it absolutely works. I worked at McDonalds before Canes and the difference is night and day. When I worked for McDonalds I used to dread going in to work, but at Canes I was always happy to go to work. My coworkers were great, customers were always friendly and the food is just amazing. And the location I worked at was across the street from a Slims Chicken and right next to a KFC lol

Silly to think no one thought a strictly quality Chicken Fingers place wouldn't work. Works all the time with sushi and sandwiches/hot dog places all the time. All about the experience and quality.

I like that he had to work his ass off to get the funding to start. Really shows his determination and will to succeed.

I used to work for Canes, absolutely loved it and their whole motto. Coming from design school, I’ve always been obsessed with branding and making something without making too much waste. In and Out does this. Everything will be used eventually. Unlike Jacks or McDs where some may not buy a certain item so it gets wasted. Blizzard also USED to do this by releasing ONE insanely quality game every 3 or 4 years. Raising Canes follows this same method and it is BRILLIANT. Learn to work smarter my friends, not harder. Great documentary!

PhDs in teaching roles, have to be some of the BIGGEST HATERS/ DREAM KILLERS the world has ever seen. Proud of Mr. Todd and Mr. Craig for not quitting on their dream and doing what they had to do to make Raising Canes a reality. There’s a Raising Canes in my town and it is 99.999% of time PACKED. Love seeing people apply themselves and succeed ❤️

I love working at Cane's. It's fast paced but it's so simple. 5 combo items to choose from and the king of substitutions. Fun ideas people might not know: You can request to butter both sides of the bread. You can request your sandwich bun be replaced with two pieces of toast. They have honey mustard (best on the fries) The restaurant is a well oiled machine that gets detail cleaning twice a day.

It's always refreshing to know about Bosses who are friendly towards Employees! This case is even more overwhelming given the fact that Todd faced a very tough working condition in Alaska.. Normally, the bosses would have passed on a harsh working environment but Todd hasn't! Kudos to him & that's even more a reason to root for him.. Thank you MagnatesMedia for introducing me to yet another fascinating story 🙏😇

Caine's isn't inexpensive but the quality is exactly the same every time you get your order - it never varies - the chicken is always crispy and tender, the Texas toast is always yummy and the fries rank with the best of any other place to eat so having to pay a little more doesn't bother me and I hope they never change.

But chickens don't have fingers

Actually, Todd and Craig went to different schools. Craig went to LSU while Todd went to UGA. Todd got the idea after working at a chicken finger place in Athens Ga.

Todd Graves is an absolute legend and Raising Cane’s is a top tier chicken chain here in Texas. Yes even better than Chick Fil A!

We should all try to be like Tod. People over profit.

Much respect to him! Sounds like an awesome CEO/Boss! He followed his passion!!

This is a prime example of "Those who can, do; those who can't, teach."

One day magnet media has to do a story on his own channel!! Great videos man

I remember the big lines of traffic at night at the very 1st Canes near LSU. It was crazy.

Great video, I love the fact that he never let others tell him his idea was crap.

While his professor and bankers criticized the idea of a simple menu, I feel like it's the best choice. Having a huge menu with variety can make too many things to choose from, and make it harder for a restaurant to specialize in one thing, and wait times longer (since people have to look through the whole menu instead of picking from the few choices you have). He was too smart for those people. Plus, Cane's is super tasty.😁

I wonder how that business Professor felt. I bet that Professor never owned/ran an actual business.

This is the best place to work for. The training is why his business will always flourish! I love the location I am at & if I move, I’m moving where there’s a Cane’s ❤

First time seeing a business being so good

you can just tell the ceo loves the business when you go in there. Every location i’ve been to has great employees, fast service, quality food. It’s not like other places where sometimes you get goood service.

We need more leaders like him.

Literally only heard of this restaurant in early 2021 and there was one in my city before 2022. Now, it's almost as busy as in-n-out, which typically has 25+ cars lined in the drive thru at any given time.

This video is an amazing! The quality of the visuals, the writing, the info, and the attention to detail. The fact that you had an LSU poster in the background of one of the shots earned my sub.

If we command our wealth, we shall be rich and free. If our wealth commands us, we are poor indeed

Company I worked for, got the contract to build a bunch of these in Louisiana. It was around 20-ish years ago I believe, give or take a couple. Although it was pretty repetitive, I enjoyed it. Almost never had to stand around waiting for an answer. Staying focused and busy makes for some quick days.

I never knew Canes was named after a dog, but that makes me like it even more lol

i work at canes and I genuinely love it. The people, the motto, the mission its all just such a great place to work.

Man, Todd's Story is Amazing! Very well prepared video! Raising Cane's is a pretty kickass chicken place too. Love the sauce!

This is so heartwarming, this motivates me now to work n focus on my goals and to not let anyone tear me down , when I go to the us I’m deff going there ❤️🙏🏾

This is the the kind of wholesome business man we need more of ❤️ I have lot of respect for how this man took care of his employees before himself…even ditching a years salary…like that’s almost unheard of nowadays… Never heard of Raising Canes, but now I for sure want to grab a bite there.

Love these videos. I listen about 3 to 4 a day while I work. This gives me time figure how to act my goals and so much things to learn and very fun.

I still remember the first time somebody took me there and I remember thinking how could a restaurant be so successful. Only selling one item like that item must be incredibly good and when I tried it, my favorite thing about their tenders is that they are juicy crispy and the sauce does a lot of heavy lifting. I love their fries. If you eat them fresh, they taste so good. Lightly salted and the bread roll they give you is so good. So I guess the food just speaks for itself but I did consider. I wonder if the sauce just carries the whole thing, but a lot of other places fry their tinders really hard or the meat is really dry. So I think Kane's just do a really good job

Best part of this: Raising Canes is my all time favorite chicken joint. Edit: I was also a Boilermaker for a few years and moved into sales. Wild.

Todd did, DEFINITELY prove that professor wrong. This is all right here in my state, Louisiana.

Keep up with the good work, we all appreciate your videos 👌

I like how you use Los Pollos Hermanos as B-roll lol.

Simplemente genial, la manera de narrar le da un peso enorme a la información presentada. Felicitaciones!!!

this is what a business should be

My friend is a district manager for canes and loves it. They have a really good culture and the owner cares about each individual location and visits around often.

what a guy. shout out to him. chase your dreams

Hey MagnatesMedia, maybe a video on Jollibee on how it rised from an ice cream store to owning multiple restaurants with a Filipino nostalgia of sweet spaghetti and crispy + juicy chicken with rice and gravy

this is one of the few fast food companies i actually really like, very wholesome

That sauce and toast is where he struck gold

Made millions off unseasoned chicken ☠️

Your production is god tier bro. Love it

That's honestly a brilliant entrepreneurship story. What a guy. And thanks for making the video, cheers!

I actually go to school near the first Cane's ever built. Go LSU!

Very similar to what I experienced in Japan. So many little restaurants concentrate on super small menus and it's amazing.

Todd & Craig, I’ve had Raising Canes several times & I’ll give you your deserved A+ 🎉

I think him being so positive helped too, cause he didn't take the 30 dollar profit as a bad thing, I really like that.

My God I love your videos 🥰🥰 I genuinely got excied when I jumped in bed and saw you had a new one! Thanks for the effort you put into them. 🤘

I work for canes, the food is quite good, but in my opinion, severely overpriced.

What a optimistic-positive-great story, I'd love to try those chicken fingers one day

Never ate there but I respect the man’s dedication to his business

Gosh I want, need and wish to be like him, his resilience, love and respect for his staffs.

holy shit the quality of the videos keeps on increasing

The naming process was absolutely brilliant

A raising canes is being built near my university and I didn't think much of it but after watching this I'll definitely check it out!

Jack brown's was my favorite kitchen I worked in. Employees 1st is the best way. That's their policy too. You should do a video on them. Mike and Aaron are good dudes

It's nice to come across your channel....thanks for sharing great insight.

Well one thing is for certain, he saves a lot on seasonings because aint shit seasoned at Canes!

I've wanted to try this place for a while. After hearing this story, I'm going to make a point of it. Good vid.

Interesting story to share. I've grown up in NE Ohio for 25 years and never heard of Raising Cane's my entire life. I ended up moving down to Kentucky and when I got down there, everybody at work was telling me about this chicken finger joint down the street from us. I have never heard of this at all and didn't end up going because I couldn't justify spending money on just chicken fingers, some fries, and a piece of garlic bread. My Fiancé at the time who also moved down with me kept getting told about how we had to try this place and raving on about good it was by her coworkers. We both finally tried it and oh my goodness.... I ended up moving back home to NE Ohio and we didn't have a Raising Canes here at the time. Whenever I spoke about my time in KY, I would always reference this chicken joint we had down there. We ended getting one south of Cleveland but it still a solid 40min drive away and I would tell people about good it was and if they were heading down that way to stop there and give a try. Over time, I would get people telling me they were driving 30+ minutes away JUST to go to Raising Canes and how worth it was. A year or so later (during the COVID time) and we finally got a Raising Canes opened up here in town. The week or so it opened, I remember coming down the road and seeing traffic blocked forever.... I thought it was an accident on the road, but nope, just a line of cars sitting in traffic just to get into the new Raising Canes on our busy street. I have since (been trying to) cut fast food from my diet in my older age, so I haven't been to our new establishment, but I always tell people to try it and I always see my coworkers ordering it and there is almost always a line in our main street trying to get to the drive through. If anyone has not had the pleasure of eating at a Raising Canes, 10/10 would recommend. It really is a other world compared to how drastically KFC has fallen in years. I don't even eat there and would recommend that over any other fast food joint in the area.

Honestly I've been waiting for this one. I worked at Canes back in high school

The video was made with great detail. One can make out the amount of work that must have gone in this

I am OBSESSED with canes idk why that shit is amazing every single time

This is an amazing story

love ur stuff bro so much info thanks :)

I lived in the middle east which is where I found out about raising canes. Needless to say, I was blown away. Loved it ever since

Great content as always! More on this can be found by a Theo Von podcast where he interviewed the main figure of Raising Canes that I highly recommend after this

This is odd because I have only recently heard of them but here in Memphis we have had a restaurant that only serves chicken fingers called Abner's since like 2002

I love this story, I feel like it's more current as opposed to the rest

Gotta respect a guy who takes one of the most dangerous jobs in the world to fund his dreams

This one's inspiring! Never heard of this place since I'm not from the US, but boneless strips won me over right away. Say NO to bones on your plate

I always eat at Raising Cane’s whenever I’m in Boston. I wish there was one near my house… they’re chicken is the best I’ve ever had.

Quality, consistency and respect for employees and customers alike. What a novel idea 🤯

I like how in a lot of these videos the business professor tells their student it was a bad idea

No seasoning....

What a wholesome story

*This is a prime example of how a CEO/Owner should act and lead. Imagine the impact he had on those directly under him.*

As someone who grew up 45 minutes from Baton Rouge and watched the rise of Rasing Canes this was incredible to watch

I love Raising Cane's as much as anyone however, I believe that Zaxby's and especially Guthrie's would dispute the assertion that his was an original idea. There is an obvious reason that there is only one Cane's outlet in the state of Georgia. In fact, the Cane's restaurant in Georgia is in the old location of Guthrie's Chicken Fingers and the corporate headquarters for Zaxby's is in the same town. Guthrie's started back in the 1950's and Zaxby's in the early 1990's by two guys who grew up eating at Guthrie's. While Zaxby's, which originally started out as Zax and did have chicken wings as well, eventually expanded their menu to include salads and sandwiches, Guthrie's did the same as Cane's and only served the one menu item. FYI, they all have the same dipping sauce for the chicken. Ultimately, I do feel as though Cane's provides the superior product of the three although the idea is far from original. I had even heard it rumored that Tod Graves may have worked at Guthrie's as a fry cook for a brief period although that I do not know this to be fact.

Flavorless Chicken. And everyday there is a line of cars wrapped around the entire building. I don’t get it.

He had the right heart. Never seen the resteraunt. Glad he is a good man.

Raising Canes seemingly came out of nowhere but that sauce hits!

My only issue with canes is shrinkflation the chickens are Soo tiny now and the price does up every other month 😭

Feel the pain of COVID. I had to close my pub in November, it took two years but it finally caught up with us.

Your content really is brilliant. I'd like too see something about chick-fil-a

Great editing and storytelling.

Thank God this story is one of the ultra positive...karma really pays off when done positively 😇😇😇

Well done Todd on being the not worst capitalist

I'm literally a regular customer of Cane's. It's pretty good.

Respect on him for not giving up

Wait, you mean this company didnt have a dark side or anything? Maybe because are new as compared to KFC, which is roughly 44 years older than them