How Dating Apps Make Money and Why It’s Changing | WSJ The Economics Of 

For those who are done with the current popular dating apps, what if online dating apps had no swiping mechanism? Sure, it's worse for the company's profit, but it's actually far better for the users of the app. That's what we're currently developing at BetterDates. You tell us who you are as a person, what kind of date with what kind of person you're looking for, and we find your perfect match! It's like the traditional ways of match making mixed with AI, whereas the AI does the match making for you.

Or your time. Time = money, after all.

Why spend money even though it doesn’t guarantee we can meet anyone?

For me is it worth i met my wife because of bumble and i pay premium to find her

Just don't use the internet to find dates.

Lemon problem.

Maybe in the beginning they were partial honest. But once they start thinking about profit, it's becomes more and more like a scam. People need to realize this and go back to meeting people face to face.

not always: successfully leaving the dating app can create word of mouth which is free user acquisition and viral growth

​@@alexvech Hinge's original mission statement did aim to be "the app that gets deleted" because it focused on fostering successful relationships that would lead users to leave the platform. It's a noble goal, but one wonders about long-term sustainability. If everyone using Hinge found lasting relationships, the app would eventually run out of new users, right? This potential challenge might explain their recent move into facilitating friendships. This could be a way to expand their user base and cater to a wider range of needs.

@@alexvech the bills have to get paid eventually. tech workers are not cheap.

Because their shareholders will vote them out of the company if they use logic and reason. Infinite growth at all costs.

Lol people who graduate are literally considered lost income stream and they therefore literally have to substitute every person who graduates. It's not necessarily evil but it's the reality

@@ThisMoth but my point is that just as there are people exiting the dating market, there are also people entering the dating market. There will always be new people entering the market. Just focus on building a good product that helps people find they're looking for, and then you'll capture new people entering the market.

Get out of here with your logic and reasoning 😅. Who wants to grow inline with the national birth rate, when they can grow at a parasitic wall street quarterly expectations rate? Their stock options valuation is riding on it.

​@@timoooo7320 Your way of thinking is very nice and has proven sucess, but definitely the company wants to maximize profit to secure it's future. I think you can argue that since the product is as scalable as it is, you want to capture both new and existing users, and not just new users. They want to hit a sweetspot where the retain people for as long as possible without getting a bad enough reputation so they lose new users.

So true and money

Just get ghosted over and over. Why stick with one person when you can pull the slot machine lever and find *potentially* someone way better?

If you are an average guy is a waste of time and money. This video deliberately left out the fact that dating apps business model is designed to profit off lonely men by hiding them in the algorithm and forcing them to pay for a few potential matches.

If you’re over 27

i agree 100% next week im gonna delete all my online dating accounts been trying to find a partner online for 10 years and gotten nothin 0 dates 0 partners

It's the romance scammers paradise

I gave up on apps at least 5 years ago for exacly those reasons. I saw too many women treating the platforms as entertainment or soemthingto do after work and to get a quick dopamine fix. So many did not even bother responding to a well worded introduction. A simple no thanks, two words, would have been fine. They cant even be bothered to do that

@@suminshizzles6951Does any woman owe you anything? Are you entitled to a response?

@@aomeke8368 No and no. Does being on a webiste give women the right to act like anti-social rude people? Would you act like this in real life if i said hello? Do you just look at peole when they say hello to you in preson or do you respond? This site is deleting comments and they want people to only see your comment of Does any women owe you anything.

What’s happened with it I haven’t been on it in over a year

A legit disaster

I'm ok with new features while I flake on the other flakes and purview the latest catfish batch

same with disney charging for things that used to be free

Grindr is a horrible app

With AI controlled sex toys. We will never leave home again on a Friday night.

Sadly i wont be alive by the time that happens. I think i would choose them over the headaches that women can be sometimes.

@@suminshizzles6951 The bots will take time the 2D video VR stuff will be sooner. Asia will get the bots soon. Asian demographics are demanding intervention.

You'll be pleasantly surprised. The industry is moving hella fast. The sex dolls per se are getting scary good already.

@@suminshizzles6951 You only have 6 months to live? I am so sorry to hear that

no, you're out of touch to think they're really helping to find the perfect match for you

​@@martinxian6023did I say that I think that?

Agreed. If you're a captain of a ship, and you're completely disconnected from reality of how the engines work, then I don't have a lot of confidence that they will steer the ship effectively through market challenges.

If "men don't want", then how is the ration 9:1 in the first place? Did you really think the last 10% women are responsible for all their revenue?

@@Genebrissmen I’m sure are the paying customer. Since there too many options for women many of them cannot make up their mind on one man. So they still around looking for the next best thing. Even though that might never happen. I personally think men are the ones paying for their revenue. Most if not all women can find someone real fast if they made up their minds fast.

>men don't want to pay for things that are stacked overwhelmingly against them and yet 99.99999% of their revenue probably comes from straight men

@@Genebriss It's free to sign up. I know several people who have gotten dates off of Tinder. Even if I never pay for it, I might as well try it and see if I can do the same.

it's 1:0 on grindr hehe

Facts

Since when did a corporation truly give a hoot about their users? They are there to make money for their shareholders. Not to hold your hand and make you feel good.

@@KenTheMan407 Common sense rules the day

@@suminshizzles6951 It's tough to pinpoint a company that genuinely prioritizes individuals. Fingers crossed, one day we'll witness a corporation that really puts people first!

I deleted my tinder account long ago but I keep looking for places to talk to girls IRL but it's a sausage fest wherever I go. I live in the suburbs of Texas

@@SlashinatorZ Go to church. There are usually women there, especially being in Texas.

@@jacobpatterson9440 you don't know what you're talking about. I've been to multiple churches recently & it's a sea of gray hair. There were no millennials to be seen. It was all pensioners or families with young kids.

@@SlashinatorZ Really depends on your area. Being in the suburbs you're not gonna see alot of younger folks since alot of them can't afford to live in suburbs. Especially if you're in your early to mid 20s.

​​@@SlashinatorZ Soup kitchens. Puppies shelters. Help!. You meet kindhearted women there.

It's not the best but it's the alternative.

I miss the early 2000s when you would go to the club/bar and you would always meet someone. Nowadays, everyone is glued to their phones even in clubs/bars with zero interaction with others.

How do I do offline dating when I live in the suburbs of Texas? There are very few girls living here, most of the people living here are pensioners or families with young kids. And the city planning is atrocious, everything is so spread out & there's no hangout spots to meet girls. It's all stores, gas stations & businesses here. I also can't afford to even think about moving

Preach

Depends on where you live. No chance to meet someone here.

We at BetterDates are ditching the swiping mechanism and replacing it with something more natural. What if instead of swiping, you'd tell the app who you're as a person, what kind of date with what kind of person you're looking for, and the app finds your perfect match?

pay-to-maybe-possibly-win

That's not irony. It's coincidence. Irony would be watching this video to convince yourself to never pay for the apps, only to end up purchasing a subscription because the video persuaded you into the scheme.

Same, except I got Bumble

Tinder, for me. But useless

It makes more sense though to get you matched with someone compatible and quickly. Those people then become free and good publicity to encourage others to join the dating app. There will always be new daters entering the market as there are always younger people (and some older people) joining the dating market. They are losing money now because people are getting tired of spending years on apps with no results.

what company doesn't?

@@CartwheelPig Craigslist

👍.. people are spiritual beings, one way or another. Vibes and gut feelings along with body language / facial expressions/ vocal response tones/ behaviors && real Looks is safe pre screening.

Meetups are sooo incredibly predatory for women

@@catcat2607 LOL poor women. I feel so bad for them. All the attention and choices they have it makes me sad.

@@jerrynadler2883 if you’re offended by what I said you’re the predator, honey

@@catcat2607 not offended AT ALL. just pointing out how asinine your comment is.

That's what everybody doesn't get! I ask how to get dates while living in the Texas suburbs but people keep saying do online dating!

To be fair gay men are in open relationships at a much higher % than straight people

I think its the opposite. There will always be single people who search for a partner. No matter how good those apps are. And more importantly there will always be new young costumers who become 18. They could loose the couples that they helped get together and get new young customers. Your long term idea is great

@@dominik9137 the problem is that those single people aren't using the apps as there has been a shift away from dating apps. It's also much easier to retain customers than acquire new ones.

We at BetterDates are ditching the swiping mechanism and replacing it with something more natural. What if instead of swiping, you'd tell the app who you're as a person, what kind of date with what kind of person you're looking for, and the app finds your perfect match?

@@betterdates spamming the same comment on youtube replies certainly makes your company seem good...

i had a good stint on Tinder as a guy. like you said, dating apps are a playground for people like me (antisocial/sociopath). ive catfished and manipulated my way into sex 10 times at least. i also ghost without remorse. im neither tall nor wealthy. i AM the type of person that women on dating apps complain about(apart from creepy guys) there are two types of men who perform well on dating apps- 1. tall, attractive, wealthy or socially-connected men 2. attractive(but not fully there) sociopaths, manipulators, bold faced liars i have a friend who is very sentimental and conscientous. good looking but he probably sends heartfelt first messages in the queens english. then gets surprised when the "privileged wealthy socialite"(easy to fake) catches better fish by rapid firing soulless first messages calculated to hit a certain emotion. goobers who are "nice" and good-hearted should stay off dating apps these people will end up jaded

@@hwfq34fajw9foiffawdiufhuaiwfhw Karma will get you in the end. I don't mess with people's emotions or manipulate for that reason alone.

Isn't it a dating app for gay men?

@@grod805 technically it is but truthfully it’s rarely used like that it’s mostly used for fun 😉 if you know what I mean

@@grod805 its a social network

We at BetterDates are ditching the swiping mechanism and replacing it with something more natural. What if instead of swiping, you'd tell the app who you're as a person, what kind of date with what kind of person you're looking for, and the app finds your perfect match?

Are you a guy or a chick?

@@alexeykulikov2739Who cares? They sound like a catch either way

You must be filthy rich. I'm dirt poor & can't afford anything outside of bare essentials.

So why does everybody think dating apps are the best thing ever and keep recommending them to me?

​@@SlashinatorZ A lot of people believe it's the only way to meet people these days. As dating apps have become more and more successful, it's more and more difficult to meet people in person because people are no longer looking for spontaneous in-person interactions to be able to meet their significant other. Plus, dating apps offer you infinite choice-you can see everyone in your area from the comfort of your own home. At this point, most people in relationships have met on dating apps. And even though they're not always conducive to long-term relationships, you'll find enough casual hookups to keep you satisfied. Most people eventually find the one, it's just a lot harder to find them than it otherwise would be in-person

@@SuperMustache555 well the main reason it's hard to meet people these days is because cities are being built for cars instead of people. I live in the Texas suburbs & it's horribly spread out, horribly planned, jammed with traffic & lacks beauty.

@@SlashinatorZ Agreed. With a lack of third spaces, there are very few places to naturally meet other people. Hence, dating apps

And it is so overpriced

Well put!

It can only work for a time.

Any advice for how to meet girls while living deep in the suburbs of Texas?

I think the issue is that you are just one person and one exception. The overall stats show that dating apps are not very successful at matching people or putting people into long-term relationships. Also I would be leery meeting someone off an app as what is to stop them from continuing to go on the app and look or sneak around. I think dating apps are sort of bad overall and not very healthy relationships, but to each their own.

Not all of us can afford to fly around the world willy-nilly

That is called human trafficking.

Instagram used to be a decent place to chat with new girls before they ruined hashtags