How Diadora Became An Underground Status Symbol Among UK Casuals 

Diadora is now a very very fashion and high quality brand. Unfortunately doesn't have all the billions of Nike and Adidas advertising but believe me.... That's a real great italian brand i love it

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50's, 60's, 70's, 80's, 90's - the Brits have had something awesome happening in music and clothes in every one of those decades. Love it.

My mum would buy me shit trainers so I got my first job at 13 washing up in the Silver Hound restaurant in Haringey Dog Track. I got my first pay packet and immediately bought a pair of Diadora Gold Borg Elite's. Best trainers ever along with Adidas Forest Hills 82 white soles.

Dope video, I wish the European brands would make a bigger comeback. All this Adidas and Nike hype is boring

i miss the old football british subculture...back days we wear Diadora,Fila,Adidas munchen,gazelle,spezial,samba...now all hypebeast lol

Diadora are the best - only the mid- late 90’s shoes were cheaply made. They’ve been rescued and are still top-quality

Not from the UK, but I got me some Diadora's... great sneakers... I rock what I like, fucka brand status... Diadora makes great lookin sneakers... simple as that.. But the history is fascinating.

I remember having diadoras for pe in high school and people taking the piss because they weren't cool by that point, but I knew I was on to something good

Borg Elite, the most iconic tennis shoes of the 80th besides Nike Challenge Court.

FILA, DIADORA, SERGIO TACCHINI, I LIKE THE ITALIAN STYLE. LAZIO ULTRAS TOP BOYS IN ITALY

I remembered when i was in 5th grade i wear diadora My classmates make fun of me i dont care about them. Now im in sophomore year i want a diadora. Are they still selling tho

Diadora is my favourite tennis shoes brand ever, actually i have three pairs of diadora 👌

Belgian casuals in the 80's copied their look from the British and German scene . I remember Fila Kappa (ugly) and lots of reebok mixed with Chevingon and alpha Industries. Cant' remember Diadora And most of the Adidas Originals ( Munchen,Hamburg,Broomfield ao.) Adidas Torsion was the most popular shoe.Just today i bought Diadora's without the knowledge that they were part of the 80 casual scene . I just wished i knew exactly what models we wore . Anyway these shoes are great and so were the 80's.

I remember, 8 years back when I was in Junior High, I went to mall, found a Diadora shoes, forgot which type was that but it was white and looked like air max and I asked my mum to bought me that but she denied bc I my old shoes were still ok. then I returned home cryin like a baby, then my sister told my mum that I really wanted the shoes then the next week my mom brought me to the mall and bought 2 pairs for me and my sis and I was freakin happy and wore that to play volleyball and basketball lmao

OLd heads always compliment me on my Diadora's. Young folks often confused that a shoe they've never seen can look so good. If they only knew how little I paid for em.

Mac Miller wore Diadora high tops in the Self-Care music video (2018). R.I.P.

Diodora, gathering dust in a sports direct near you

Wow, I had my first pair of diadora b elite white gold in 1984. I still miss them a lot. I don't know if its really but I heard they were made by kangaroo's leather.

I bought my first canvas Diadora shoes recently...it was love at first sight.

Where I'm at we mainly loved their football boots. Great stuff. Not so much into their clothes,casual shoes

Italians style always the best. I love it. In the 80 PANINARO he was a typical fashionist dressed entirely in very expensive Marche. Stone Island, Armani, Lewis, El Charro, Scott Jacket Montclair, Timberland, and Burlington socks 18 pounds a pair

I live near Caerano; when I was a child I always wore Diadora tracksuits and sneakers. I didn't know Diadora became so important for an English subculture, it's crazy!

In Aberdeen in the 80s the fashions appeared hyper fast, particularly amongst the 'under fives'. It could be blazers, chinos, Benettons, in the spring, and Mr Men t-shirts and brown cord flares, with Kickers by the summer. Even going back to a skin head look inspired by Red or Dead, with braces and black bomber jackets, with soviet badges down one arm, or, the VW logo ripped from cars pinned on (the Beastie Boys were big at the time). It was also the way you wore your clothes ... like waxed Barbour jackets got big, usually worn with the collar fully buttoned up, but the jacket undone.

Diadora, Kelme, Kappa, Hummell, Fila, Topper, Mitre, Asics, Rainha, Lotto

I did not believe that Diadora shoes were so popular outside Italy. I remember when I was a kid and a teenager in late ‘80 and early ‘90 that everyone wanted Adidas and Nike. Diadora were used mainly to play football and marathon. It’s true nobody is a prophet at home!

Looks like Ray Winstone on that vespa

Thats so sick the way they brought them back from european away days

Did you know it was actually Aberdeen that first brought dressing smart to football games in the UK. Man u played Aberdeen and they started it in England

I’m Moroccan and I wear red diadora back in 90’s

I loved diadoras. They were well built in those days. Now their quality has gone down after they stop making them in italy. Not just the shoes but the track suit of some great italian design that no other brands of that time could offer. Now everything they produce are rubbish. Bought a diadora sport shorts a few months ago and within a month there were holes in both pockets.

I enjoyed this but it was too short

damn..it makes me proud to wear my diadora

Yes. This is what all the ultras people wear everytime they go to a football matches.

Got a heritage elite. Fits like a dream.

Diardora Borg elite early 80s in london too trainer

Still my favorite sneaker brand period.

I love Diadora!

feels like an ad and not factual.

Diadora representing the elite 😂😂😂😂😂😂😂😂😂

In my local sporting shop diadora sitting sad in the lonely back corner. Cant even rival skechers

Got the diadora blue koalas pukka shoes

I wore diadoras in the early 90s as tennis sneakers when Mark Currier was the face of them.

This is sick

Sad but true diadora were always seen as poor man's trainers so fabricated but southern style northern we stayed with Adidas samba trim trabb gazelle then Nike white/ red / blue swoosh first in Leeds to have Nike red and blue and first to wear levi 501 mid 80s queued for hours but that night out with Valentino shirt 501s and gazelle

No disrespect but diadora were shite quality. Lucky to last beyond a couple of months.

Diadora Borg Elite, with the gold stripe kangaroo skin. Those were the ones .

Sergio Giorgini. Expensive. Yours?

Still confused but dope

my father is diadora lover

I had 10 pairs of b elite diadora. This made novadays in china are not worth a penny. Even silver italy made diadoras that retail for 115 are unusable after year. Last good diadoras were made in indonesia, but this are gone since 2010 I think.

I loved em but I had a pair and they took the piss at school as it was always Nike or adidas so I brought some adidas lol

I had a yellow and grey Diadora kagool

As someone who wants to know who this is or what he impacted, this video was poorly put together. It introduces to many things to quickly and they don’t seem to string together well.

Agreed.

3.16 It's hard for an italian listen "taccini"

Football hypebeast... Nothing to do with football

Casuals and no stone island?

Love It

I remember having Diadora soccer cleats in middle school 👍🏽.

In Yugoslavia we had similar brand YASSA (Jugoslavenski Asortiman Sportskih Artikala) but never exploded into the world.

"Hooliologist" lol

The trainers definitely, but anything else, please!

Diadora used to be really expensive now there pennies

Post more it's an eye opener on fashion

I saw this as an ad originally and it was better than the main video

Mr Primmet is the man.

Un Chile... Diadora Gildemeister (local tennis hero)

What are those @1:31 the blue pair ?

At least they keep the price cheaper..

I had a pair of pop Borgs :)

Great video, what more can be said honestly.

What is the song played in the background? It's great!

OIIIII

I was a 80s casual but I was into hip hop and dance music. The 80s tracksuit was born out of 80s breakdance not football

wich song is this?

in my almost 30 yrs skateboarding I rode 2 pair Diadora best shoes ever

Dj KELLY B..YES..ISLINTON TOPBOY.

Stone Island⚽️⚽️⚽️🥊🥊

old people

This type of clips means subcultures are not a threat anymore. Just a way to make money on wannabe tough kids

lol who ever told you diadora was a thing is lying 🤥 they were crap back in the day and they’re just as crap today don’t believe no nostalgia hype on this one ☝🏻

Lmao Diadora was and still is shit Is this a paid promotion?

Nike, only Nike

Casuals=mods