Great video Coach. At 10u we have a similar play we call shoots. Signaled in by making a gun with your hand. But our inside recivers who are tighter to our line run a mini wheel of sorts which we call a shoot route. They run in a diagonal to the numbers and when they get there the ball should be thrown in front of their upfield shoulder. This giving them better exposition upfield and yac. We tell the kids your basically throwing it to where the corner is right now (everyone plays man and within a couple yds of the reciever).At least in theory. We read it the same as well. Fade to shoot to dump to the back. Great play late in the half or 4th to pick up yards and stop the clock. An added benefit over stick if needed.