How do focus groups work? - Hector Lanz 

I use to do a lot of focus groups. They were fun & you earn extra money. You can earn from $25 to.$100 depending on the product or services. They usually pay you in cash💵. My favorite one was rating songs from a specific oldies radio station. I think I made $75 for just giving my opinion. I had so much fun doing it that I probably would have done it for free, 😃💚💿...

So, who was in the focus group that okayed the Pepsi commercial?

I was asked to participate in a focus group a few year ago when I volunteered for a social service agency. We received free pizza and a gift card as compensation for our time. It was pretty fun.

You should also add the fact that companies such as Google collect our data and then sell it to advertisers. They inform about the age and interests of people to the advertising companies without revealing the identity of their users and get money in return.

Another beautifully animated video, thanks Ted Ed!

we need to make focus groups for political problems.

I do these all the time. Super interesting because you sometimes get a first look at a product

Excelente apresentação ... Parabéns aos produtores.

This is why I like the movie "They Live." Once the glasses are on Piper looks at the billboards and sees what they want you to see at first. But through the glasses he can see messages such as consume, buy, reproduce, sleep etc. Makes you think..

Very well explained and easy to understand video.

The narrator's voice is so great to hear !

I love these videos. Keep up the good work

Social psychology says people change their behavior and decisions based on their group they belong.

You sort of glossed over something tangentially related to the real problem with focus groups: humans are social creatures. In a group, people will often lie to save face, without even realizing they're doing it. It's called social desirability bias.

How do I sign up for that? That sounds like fun.

I'm a little confused about the definitions given on the two types of research. I learned from my Master's of Information Science instructors that qualitative is best suited to making causal observations about the world by using already-made data and info to create speculation, and quantitative research is known for researchers to design and conduct their own surveys and interviews in finding this info to make a conclusion to benefit a larger audience. Not sure if the video switched these terms, unless anyone can provide insight that I may have missed?

Keep going guys your voices are the best ☺

the ads are getting smarter

Very good video! Thank you

A video well done... good content and animation/ design style.

FGI's major benefit i think is that it does not require siginificant amount of time and money compared to other methods. As a student learning sociology i find fgi appealing since im a student with limited time and money :)

I like the way you say quest-ions

love focus groups. ive made over 10k as fg participant on hundreds of topics.

Great tutorial 👌

The most awesome voice I've ever hear!

Great video!

Observation changes the outcome by quantum wave function collapse?

very good video, esp the ending :)

Super usefull thanks!

thanks bro giving some kind of idea about this

Development of skills relating to interviewing and effective facilitation of focus groups

This video left out the most important part: the controversies.

Informative!

Thanks so much. Really helpful.

How much does customers will initial to participate for such group? They sometime don't want to give their personal info also.

Do a topic about fentanly or heroine please.

hi guys, i have been doing focus group for quite a while, honestly, do u think focus group actually works? ;)

Didn't work for, "Rogue One: A Star Wars Story" unfortunately.

I don't know if it counts, but the mall use to ask people to take a look a trailers for movies that would be coming out, or try a candy bar. There was no group however, just me, and sometimes a researcher.

Apple never used focus groups. They didn't believe in them and instead, focused on creating the best products they could that delighted them and figured that their customers would also be delighted.

So is this Inductive method of economic analysis?

Thanks sir

Please make a video of the Higgs boson :)

how old do you have to be for focus groups

Capitalism + psychology = increased consumerism

watching this video just before my focus group presentation

como participar destas pesquisas?

amazing

excelente

does anyone have any website recommendations?

NOTIFICATION SQUAD!!

Everything humans do, and I mean everything, they do because it's easy. If you want to sell anything it has to be easy to buy, access or use. Otherwise you'll have a hard time pitching it. We​ would not be where we are now if it weren't easy. Remember that.

Comrades! Permit me, in the name of our Party Congress, to express our thanks to all fraternal parties and organizations whose representatives have honoured our Party Congress by their presence, or who have sent our Party Congress greetings of friendship, for their wishes for our further success and for their confidence. (Stormy, prolonged applause that became an ovation.) For us, this trust is especially valuable as it signifies their readiness to support our Party in its struggle for a better future for the people, in its struggle against war, in its struggle to keep peace. (Stormy, prolonged applause.) It would be a mistake to believe that our Party, which has become a mighty power, does not need more support. That would be wrong. Our Party and our country need the continuous trust, sympathy and support of fraternal peoples outside our borders, and will always need it. The special quality of this support lies in that every support of the peace endeavours of our Party by each fraternal party, simultaneously signifies the support of their own people in their struggle to keep peace. As the English workers in the years 1918-1919, during the armed attack of the English bourgeoisie on the Soviet Union, organized their struggle against the war under the slogan "Hands off Russia!", was a support, it was above all a support of the struggle of their own people for peace, and then, also, a support of the Soviet Union. If Comrade Thorez or Comrade Togliatti declare that their people do not want to be led into a war against the people of the Soviet Union, (stormy applause), - then that is a support, above all a support for the French and Italian workers and peasants who struggle for peace, and then, also, a support of the peace endeavours of the Soviet Union. The special quality of the present support is thus explained, that the interests of our Party are not only not against the interests of the peace-loving people, but on the contrary, blend with them. (Stormy applause.) Where the Soviet Union is concerned, its interest in the matter of world peace cannot be separated from the cause of peace in the whole world. It is understood that our Party must do its duty by its fraternal parties and support them and their peoples in the struggle for liberation and in their struggle for keeping peace. This is what the Party does. (Stormy applause.) After the seizure of power by our Party in 1917, and after our Party took real measures to eliminate the yoke of capitalists and landlords, the representatives of the' fraternal parties, inspired by our daring and the success of our Party, gave it the name "Shock Brigade" of the revolutionary movement and the workers' movement of the world. Thereby they expressed the hope that the success of the "Shock Brigade" would alleviate the sufferings of the people in the situation of being under the capitalist yoke. I think that our Party has fulfilled these hopes, especially in the time of the second world war, as the Soviet Union smashed the German and Japanese fascist tyranny and liberated the European and Asian peoples from the danger of fascist slavery. (Stormy applause.) Of course it was very difficult to fulfil this honourable task as long as there was only one "Shock Brigade," as long as it stood alone, the avant-garde in the fulfillment of this task. But that is in the past. Now it is completely different. Now, from China and Korea to Czechoslovakia and Hungary, new "Shock Brigades" have appeared on the map, in the form of people's democracies; now the struggle has been eased for our Party and also the work proceeds better. (Stormy, prolonged applause.) Special attention must be paid to the communist, democratic or worker and peasant parties that are not yet in power and which must carry out their work under the yoke of strict, bourgeois rule. Of course their work is more difficult. But their work is not so difficult as it was for us Russian Communists in the time of the Tsar, as the smallest step forward was declared a serious crime. The Russian Communists nevertheless held firm, did not retreat from difficulties and came to victory. The same will be the case with these parties. Why is it that these parties do not have such difficult work as the Russian Communists had in the times of Tsarism? Because, first of all, they have the example of the struggle and success, as in the Soviet Union and in the people's democratic countries, before them. Consequently, they can learn from the mistakes and successes of these countries and thus ease their work. Because, secondly, the bourgeoisie itself, the arch-enemy of the freedom movement, has become different, has essentially changed, has become more reactionary, has lost the cooperation of the people and thus has been weakened. It is understood that these circumstances must likewise ease the work of the revolutionary and democratic parties. (Stormy applause.) Earlier, the bourgeoisie presented themselves as liberal, they were for bourgeois democratic freedom and in that way gained popularity with the people. Now there is not one remaining trace of liberalism. There is no such thing as "freedom of personality" any more, - personal rights are now only acknowledged by them, the owners of capital, - all the other citizens are regarded as raw materials, that are only for exploitation. The principle of equal rights for people and nations is trodden in the dust and it is replaced by the principle of Full rights for the exploiting minority and the lack of rights of the exploited majority of the citizens. The banner of bourgeois democratic freedom has been flung overboard. I think that you, the representatives of communist and democratic parties must pick up this banner and carry it forward if you want to gain the majority of the people. There is nobody else to raise it. (Stormy applause.) Earlier, the bourgeoisie, as the heads of nations, were for the rights and independence of nations and put that "above all." Now there is no trace left of this "national principle." Now the bourgeoisie sell the rights and independence of their nations for dollars. The banner of national independence and national sovereignty has been thrown overboard. Without doubt, you, the representatives of the communist and democratic parties must raise this banner and carry it forward if you want to be patriots of your countries, if you want to be the leading powers of the nations. There is nobody else to raise it. (Stormy applause.) That is how matters stand at present. It is understood that all these circumstances must ease the work of the communist and democratic parties that are not yet in power. Consequently, there is every ground for the success and victory of the fraternal parties in the lands of capitalist rule. (Stormy applause.) Long live our fraternal parties! (Prolonged applause.) Long life and health to the leaders of the fraternal parties! (Prolonged applause.) Long live the peace between the peoples! (Prolonged applause.) Down with the arsonists of war! (Everyone stood up. Stormy, prolonged applause that became an ovation. There were shouts of "Long live Comrade Stalin!" "Long live the great leader of the working people of the world, Comrade Stalin!" "The, great Stalin!" "Long live peace between the peoples!")

2:16 between 6 and 10 participants.... draws 5! jk, brilliant video btw (as always).

תודה

Yes this video

Is there also a distraction group?

How can I join this group

The unconscious motivation part got me like🤣🤣🤣

why there is no Arabic subtitles for new videos?

Every time he says "Questions", I get an itchy feeling

Who else got the slavery ad? It talked about bringing it back and shining the spotlight on it. If everyone would just let it go.

What is the group of people / strangers that share their problems with each other called? I thought this video was about that at first.

But, but the chart says...

How do they pick these participants??

"Between six or ten participants" *Five people come onscreen* Jk, I just thought this was funny. I'm not mad or anything like that like other people. Great video with great narration and animation!

I remember being in a focus group for kids to choose which chocolate milk brand was the best.

focus groups are groups of people who sit around and focus.

Between this and that ADHD U video about Ed Bernays ( ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE--cuM5CWYJuM.html ) I have to wonder if advertising was the creator of modern psychology, and not Freud. The fact the two really surged forward in the U.S. along with propaganda in the 30s and 40s isn't exactly comforting either. I find myself wondering how differently thought before WWI and WWII because of these events, and if there was any loss of "control" in the minds of consumers and citizens, then I read what I wrote and start feeling like I'm sort of tinfoil hat enthusiast.

once upon a time I wanted to become a consultant

👏👏👏👏

The best focus groups are run by Impractical Jokers.

I hate marketing. Instead of focusing on making a good useful product and trying to sell it on the basis of its good quality, companies try to manipulate us into buying things that most of the time we don't need. Welcome to America where people make a career researching how to rip you off worse and most often. If you are a "good" victim they give you titles such as "preferred customer" or "loyal customer since xxxx".

2:50

3:30

an ad popped up before the video, but i didn't skipped to gave them some RU-vid cash. hihihi

Let's be honest, we're all under the influence of marketing... the worst thing about it, is that you'll never know, because its subconscious. I mean, what brought me to this channel? Was I subconsciously brought here? I'll​ never know!

21

✨💜✨

25th!

my teacher sent me here. it has nothing to do with what im learning.

Hi

yeah thesis

Steve Jobs was against focus groups.

ill go to my first focus group next week, just wanted to check how to manipulate them muhahaha

notification squad

Focus on me... Fff fff focus on me ( _wooh_ )

I wonder who runs the focus groups now with all these "ads" that companies are releasing.

2

The Nostalgia Critic says that focus groups ruined the Cat in the Hat

Please add your translation to Arabic

-1/12th ....yeah....anyone 42 nd here...?????

#noFirstcomments

Focus groups are absolutely useless because the companies don't bother to comply with what the focus group's opinions are. People worldwide hate that you can no longer open up phones, take out the battery, no headphone jack, and no expandable memory micro SD card slot in them. The focus grpups would tell you this, but they don't bother to listen, or care.

hey

titre en français puis présentation en anglais ???!!!

funny to think that gathering big data is kind of a thousands-of-people focus group telling you what they want every minute of the day

but i like this vid

#notificationsquad

I only know of focus groups because of impractical jokers