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How Do Music Streaming Services Pay Musicians? Pro Rata vs User-Centric Royalties 

Happily Ever Music
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In this video we look at the two current payment models used by streaming services to payout royalties: the dominant market centred payment system (MCPS), and the, as yet only used by Soundcloud, user centred payment system (UCPS).
Despite research and much discussion about user centric payment models over the past few years, until this year, no platform has ever rolled them out.
Enter SoundCloud, the first streaming service to implement user centric royalties, under the name "fan powered royalties".
How do these models work and which one is the fairer model overall? Watch and find out!
Buy Me Coffee: ko-fi.com/hemusic
Sources:
“Pro rata.” Merriam-Webster.com Dictionary, Merriam-Webster, www.merriam-webster.com/dicti.... Accessed 5 Oct. 2021.
pitchfork.com/news/soundcloud...
cnm.fr/le-cnm-evalue-limpact-...
#UserCentricRoyalties, #MusicRoyalties, #SoundCloud, #ProRata, #MusicStreaming, #FanPoweredRoyalties,

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24 окт 2021

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Комментарии : 40   
@blackspells
@blackspells Год назад
Finally a video I can show people I fail to explain what i think is the only thing wrong with streaming in my opinion. In the long run the user centric system will honor the art of creating music because it’s not necessary anymore to keep the playtime of a song low to gain more streams or to produce solely to fit in certain playlists.
@LofiCult
@LofiCult Год назад
Best explanation for the difference between pro rata and user centric on the whole internet 👌 thanks, this deserves a sub.. looking for more 🙂
@happilyevermusic
@happilyevermusic Год назад
Thanks!
@aidenschwartz9008
@aidenschwartz9008 2 года назад
this is a super helpful video im genuinely surprised you don't have thousands of subscribers
@happilyevermusic
@happilyevermusic 2 года назад
Thank you so much for your comment :) I'm really glad you found it useful. I'm just getting started, so hopefully some day!
@ZeKyngComedy
@ZeKyngComedy 2 года назад
Dude, awesome video! the information, explanations and examples we're beautifully put. Im also surprised that you dont have a bigger following because your video was beautifully put together! I think I also spotted some elements in the video that you put together and organized, which some people mightve not realized which I thought was clever! Great job brotha, and thank you for enlightening me and others on the subject!
@happilyevermusic
@happilyevermusic 2 года назад
Thank you for the kind words, I’m glad you found the video helpful 🙂 I’m definitely still figuring this whole RU-vid thing out but knowing I am producing content that is helping people keeps me going!
@theobsidiancomplexofficial7318
@theobsidiancomplexofficial7318 6 месяцев назад
Thank you for taking the time to make sure a helpful video!!!! You’re an amazing human being. More people definitely need to speak on these things 💪🏼💯💯💯💯
@isonarc
@isonarc Год назад
this video is very helpful and explained better than articles online 🤞🏽
@happilyevermusic
@happilyevermusic Год назад
I’m glad you enjoyed it!
@Snail_Slowly_Moves
@Snail_Slowly_Moves Год назад
damn dude you deserve more subs and views
@happilyevermusic
@happilyevermusic Год назад
Cheers!
@liberianmusic3312
@liberianmusic3312 Год назад
This was really helpful 👏 🙂 👌
@happilyevermusic
@happilyevermusic Год назад
Glad to hear it!
@dreamerdespierta
@dreamerdespierta 11 месяцев назад
This is a great video! Thank you for explaining so eloquently 😊
@happilyevermusic
@happilyevermusic 9 месяцев назад
Glad it was helpful!
@Fred-ik9jz
@Fred-ik9jz 7 месяцев назад
Great video and very well explained! Small note: 9:30 217% increase means she more than 3x her payout. 0% increase if 1x (the same), 100% increase is 2x, 200% is 3x, etc.
@damrecmusicproductionstudi9103
User-centric is a step in the right direction. I wonder what platforms will roll out next - selling music rights maybe (see tangymarket, royalty exchange) Great video 👍
@happilyevermusic
@happilyevermusic Год назад
We definitely see a lot of big artists selling the rights to their catalogues - for some, a tidy lump sum could be the answer for sure! Read a recent op-Ed in Music Business Worldwide by Stef Van Vugt suggesting per second royalty payouts, especially for TikTok and such rather than a flat fee, which is an interesting idea and definitely in line with sync for films and television.
@squids
@squids 8 месяцев назад
Genial explanation, thank you! Now i understand how and why..
@vanessalandrock
@vanessalandrock Год назад
thank you for these helpful explanations :)
@happilyevermusic
@happilyevermusic Год назад
You are very welcome 🙂
@sammywilliam8156
@sammywilliam8156 Год назад
Love this guy
@happilyevermusic
@happilyevermusic Год назад
Love this comment!
@sorry11303
@sorry11303 Год назад
1:13 sorry sir heard you loud and clear 👂☑️
@redcurrantrecords
@redcurrantrecords Год назад
Yes it's worth it.
@mattcatlover333
@mattcatlover333 2 года назад
Tidal does it now too
@happilyevermusic
@happilyevermusic 2 года назад
True story. It's only on their HiFi Plus tier if subscribers sign up directly through Tidal Music - if they register through a service provider then fan-centred royalties won't be paid out, for whatever reason. But, it is a start!
@ginagodfrey2440
@ginagodfrey2440 Год назад
I am Kelly hahahaha \m/
@asterisconuevenueve
@asterisconuevenueve 9 месяцев назад
🙏🏼🙏🏼
@MissionNSYNC
@MissionNSYNC 10 месяцев назад
does anyone know - is it ok to buy more than one physical copy of albums at a brick and mortar store in 1 transaction? or should it be separate, so it counts as more unit sales?
@happilyevermusic
@happilyevermusic 9 месяцев назад
Unit sales would be counted per album sold. If you buy 5 copies, that’s 5 units sold.
@robinhoodmacha9085
@robinhoodmacha9085 2 года назад
If I want to make a app like tiktok or instagram reels , then the music used how shall I get those music in my app ? Is there any distributor to gives a API for adding music
@happilyevermusic
@happilyevermusic 2 года назад
As far as I know, there isn't a publicly available API that you can just plug into an app to allow users access to licensed music - as there is no one-stop location for licensing all music for use on social media sites, I would expect that there would be no one API that has access to all the libraries of all the distributors in the world. Don't quote me on this, as I am not an app developer. What I can tell you is that if you want to make popular music available through your app, you will need to license it from the various distributors out there, and will likely need to come with a serious proposal for how said you would compensate the use of the tracks on your platform. Given that Epidemic Sound is currently suing Meta over copyright infringement and Kobalt Music has pulled their music from Meta because they couldn't agree on a new licensing deal, I'm guessing you will need to have a fairly strong position to get to the negotiation table. Good luck!
@CharlesSeraphDrums
@CharlesSeraphDrums Год назад
Qobuz and Tidal are user-centric
@happilyevermusic
@happilyevermusic Год назад
At the time this video was made Soundcloud were the first to adopt user centric royalties. Tidal introduced it towards the end of 2021 and dropped it before the end of 2022, I suspect without ever having actually rolled it out. Here's a video about that: ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-RFtX5Lth6Qw.html All the data I have suggests that Qobuz is paying using a market-based approach just like other DSPs - if you have some information I don't have I would love to see it!
@DJDARYL
@DJDARYL 11 месяцев назад
None of it makes any sense.
@robertkiss7003
@robertkiss7003 9 месяцев назад
No f**king way i’m paying for such services. Period.
@BlakeBlackstone
@BlakeBlackstone Год назад
The best bands are the bitter and hungry ones that don't make much money and are under-appreciated. I say pay them less for the sake of the art. The cream will always rise to the top.
@happilyevermusic
@happilyevermusic Год назад
😂 oh, the starving artist theory… I’m not sure it holds up to scrutiny though. I think it’s more likely that those that do end up financially well off can find themselves at odds with the meaning and content that made them famous… those that manage to reconcile that tend to have pretty solid careers.