How Do You Know Your Influencer Marketing is Working? | Cannes 2024 | Expert Panel 

Influencer Marketing measurement doesn’t have to be a minefield 📈
Digital Voices’ Founder and CEO Jennifer Quigley-Jones was joined by some of the industry’s brightest minds to debunk Influencer Marketing measurement myths and discuss the metrics that truly matter.
Tune in to discover…
🤯 The one metric each panelist would get rid of forever
🧠 How mental availability is the most desirable measurable in the future of Influencer Marketing
👆 The nuances of bridging the gap between top, middle and bottom funnel metrics
Thanks to our wonderful panelists for joining us!
- Max Osborne, Founder of brand uplift platform ThisThat: / himax
- Lucrèce Sicat, Head of Creator Marketing for Amazon Europe: / about-this-profile
- Upasana Roy, Global Creative Strategy Director at Reckitt: / upasanaroy
- Neil Francis, Commercial and Operations Director at Lickd: / neil-francis-60967786
Read the key takeaways from the session here: www.digitalvoi...
Enjoy our Cannes vlog here: • Influencers Are Taking...
#influencermarketing #creatoreconomy #influencermeasurement #marketingmeasurement #canneslions #cannes2024