Anyone who has ever used ChatGPT can roughly imagine how the world will change in the near future due to technological advancements in artificial intelligence. The rise of the fake web has become a pressing issue in today’s digital landscape. Using modern AI, it is now trivial to spin up 100k fake bot accounts with human-like behavior for less than a penny per account. We are coming to the end of this version of the internet, and it will be replaced by something completely different. It has never been easier to program bots with human-like behavior and buy them on a large scale for little money.
What does the rise of AI-generated content, deep fakes, manipulated social media accounts and the spread of disinformation, mean for your marketing and analytics data?
What you'll learn
What are bots and why do they come to your site?
How AI is accelerating this threat
Why is the Opt-in Rate of your website so important?
Do bots mess up your marketing data?
Which marketing channels are mostly affected?
Learn how you can secure your website from fake traffic, gain control over your website privacy compliance, and make important decisions based only on valid data.
Who can benefit from this webinar?
This webinar can benefit any organization that collects and manages user data for business purposes. The key takeaways are particularly relevant for:
Companies that sell their products or services to users and collect user data for marketing purposes via websites.
Companies that need to comply with local privacy laws and are looking for professional tools and strategies to achieve compliance.
Website owners who want to use various cookies and avoid potentially hefty fines for non-compliant use.
16 сен 2024
