How Fashion Megabrands Will Adapt to Post-Pandemic Life | The Business of Fashion Show

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Francois-Henri Pinault of Kering and Bruno Pavlovsky of Chanel reveal to Imran Amed how their brands will connect to customers whose habits may be forever changed by the pandemic. Along with industry expert Angelica Cheung, the luxury CEOs say that they will be ready when the tourists return to global shopping hubs.
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Опубликовано:

13 окт 2021

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Комментарии : 206

@malcolmb6126 2 года назад

Pretty sure that Angelica is the inspiration for Edna and The Incredibles. I can't unsee it.

@jag5798 2 года назад

I found myself to change my wardrobe & buy more neutral colors, less print and mixing my solids with scarves to change up the look, like men do with ties.

@vishekpoudel3290 2 года назад

Who else clicked this just see that building ?

@WatermelonSugar1209 2 года назад

These luxury brands use artisans in asia & many didnt pay those artisans. All the sequin work is done in india. We need to talk about sustainability and fair pay.

@clashoflands 2 года назад

True

@TheBombson 2 года назад

I think that's the case with fast fashion? Luxury brands manufacture is different but the supply chains of materials can be just as dirty yes

@endi4654 2 года назад

How they adapt? Putting focus on Chinese customers. Sums it all.

@kavinanil7406 2 года назад

In india in tamil language there is an adage, 'thoonila podurathum thoora podurathum onnu'. This means 'spending money in clothes is like throwing money away as waste'. This is totally contradicting to what the modern take on fashion industry's propopal of 'who you are is what you wear'. Humans need to live responsibly with what they are buying and how they are living for a sustainable future of life in earth. ♻ 🌍

@antoine8306 2 года назад

Amazing quicktake as always. Keep doing - There is an edge to get from following the fashion industry

@br88dy 2 года назад

I shop at Target. Pronounced “tar-zhay”

@ryuuseiboi950 2 года назад

I'm more of a Walmart guy myself. Pronounced "Wahl-maa"

@alabamaslammer3921 2 года назад

I love to get my clothes from Zébac of a Souspeciousalleé

@user-cf8ki8wc1c 2 года назад

lol I shop at walmart pronounced "wah-mazh"

@lwilmoth1573 2 года назад

@@ryuuseiboi950 lol

@thepeff 2 года назад

I shop at Rhaüss

@KnozD 2 года назад

Imran is the man. Love his commitment, attitude and topics. Really shows the man's values. 👏

@leeboriack8054 2 года назад

An amazing restoration, unbelievable the doors were to open as the pandemic began.

@ShaddeyNNM 2 года назад

I lean towards Chanel's approach in this sense

@BarbaraSpainmarketingtrends 2 года назад

Interesting to see how luxury brands are adapting to change,I would love to know more about luxury Chinese brands

@sofiya9212 2 года назад

What you wear doesn't say who you are! It's a concept developed by fashion brands to make you buy goods you don't need !

@msi8311 2 года назад

Clothes don’t say who you are but a lot of people will express themselves with clothes, which can be beautifully done.

@Rice_Cake_ 2 года назад

I gotta admit, this kinda makes me sick. This industry's values are so toxic when looking through the lens of humanity

@TheBombson 2 года назад

and the few families and corps owning all of the "diverse" brands really hammers the nail in that coffin

@javiera2500 2 года назад

imagine all the waste luxury brands produce through slashing and burning

@rainydays999 2 года назад

The next generation of the 1%ers!

@ATRTAP 2 года назад

If it “kinda makes you sick” maybe you should go see a therapist.

@TheBombson 2 года назад

@@ATRTAP therapists would likely have more to say about compulsive shopping which 3-5 fashion collections a year from these corporations capitalize on… You might have cultivated reasons to defend high fashion but as Joel stated it’s values have become more toxic than cultivated in every way.

@CC-si3cr 2 года назад

I have always found the industry of luxury goods so fascinating! Plus Hayek's husband is adorable!

@alexanderpons9246 2 года назад

Great series of reports in the Luxury World! Interesting how CHANEL's approach varies from the rest, I guess ultimately they do their own thing and is a brand well established to do it their way.

@shopgirl6183 2 года назад

You saying that just shows you don't understand Chanel and its marketing strategy. Chanel and Hermes are family-owned luxury brands instead of groups like LVMH and Kerring. They take pride in their craft and are said to burn items that are not well made. Some of their items are also only sold exclusively at their boutiques. Their price point is way much higher than your Gucci and Fendi. That means they target consumers who are resilient to the pandemic and are thriving. Those who go in to brick and mortar stores and have the stores closed regardless of whether it's a pandemic or not. VVIP high net worth clients. That's why they can have the independence to do things their way and still not worry about profits. They are playing the long game here.

@alexanderpons9246 2 года назад

@@shopgirl6183 Thank you for explaining that to me, it makes complete sense the way you broke it down!

@CC-si3cr 2 года назад

@@shopgirl6183 Yes, these brands are heavily monitored, but you CAN also buy them in those brick and mortar stores you just spoke about so disparagingly. No one can buy a coveted Hermès Birkin @ Saks or Neiman's, but you can buy other Hermès leather goods. Chanel sunglasses and ready to wear are available outside Chanel's boutique stores. However, I wouldn't take too much pride in owning either of these brands considering how these family owned companies lack inclusivity. Sure you can go to their websites and see models of color, but how they treat their customers of color is another story.

@giannaluna7536 2 года назад

I clicked the video because of the title, cause I thought I was going to hear some form of analysis of this new weird reality from these brands, and maybe perhaps even hear them talk about how much or how little of their business can be modified to respect the environment as seen from forced changes due to Covid. Instead, I just saw a video of a well researched and informed interviewer being given non-answers for 20 min straight. Saying they'll be waiting for tourists when they decide to come back and that it doesn't matter in the long run is just dissapointing.

@jessieadore 8 месяцев назад

Thank you for this comment because that’s already what it felt like 2 min in and you saved me some time.

@houcineboudjeniba9574 2 года назад

Thank you so much for the amazing work that you are doing

@williamy45 2 года назад

The video spent the whole 21 minutes only on one market for fashion megabrands.

@annickkabeya3362 2 года назад

Great documentary Imran.

@kimberlyperrotis8962 2 года назад

The headline said fashion, but the report is on luxury brands. This doesn’t apply to us, the 99%.

@_we._.ha_1307 2 года назад

The easiest way for the majority of the population to get a sense of fashion is through luxury brands which are now leading the fashion industry. So I see no reason why they will want to report on fashion without focusing on luxury brands like what you have said, unless you think that fashion has nothing about brands. But no, fashion is about anything that is trending now, and the trends are being decided by designers and luxury brands. IE brands define what is to be considered as fashion.

@dt8101 2 года назад

read carefully. it says megabrands...

@sihamstakeon3445 2 года назад

@5:20 Imran doesn’t seem impressed or convinced and I can relate 😂

@natsukashiiohayo1150 2 года назад

I love the imaginative and creative side of fashion but learning how destructive it is to the environment and people, I just feel that it is time that it should be scaled down but that is not the case here.

@MIOLAZARUS 2 года назад

I thought the same. It seems so irresponsible.

@Rice_Cake_ 2 года назад

Very true. We're forcing huge cuts to the energy industry, which is messy but essential for every developed society, yet the energy protestors will drive around in their SUV's wearing designer clothes without caring about their impact.

@kingk2405 2 года назад

Not high end fashion but that is true for the rest .

@QueenetBowie 2 года назад

It’s exploding in developing countries, they have increasingly large incomes and huge populations so nothing to do but sit back and buy luxury stocks

@kwokleongawyong2895 2 года назад

@@Rice_Cake_ They are totally hypocritical. And these EU brand are going to street wear for directions. If I want US n Japanese street culture, why pay for these LV and bloody Gucci rubbish.

@pretty_things_styling 2 года назад

Love this series! (I love most of what BOF and Imran do!)

@maahof 2 года назад

Such an interesting industry!

@marthahoffmann8674 2 года назад

Very interesting and educational. Thank you.

@skyak4493 2 года назад

It is absolutely amazing the proportion of spending by the youngest generation of Chinese consumers. This is the same generation that can't afford to have children or work in factories. Does all this spending power come from speculation?

@angelinimartini 2 года назад

The population is just so large that the percentage of monied youth is like the entire population of youth in other countries.

@aritragupta4182 2 года назад

What Angelini said. Plus as citizens of a rapidly developing economy, they may feel their energies would be better spent in work more advanced than factory work.

@skyak4493 2 года назад

@@angelinimartini I am not surprised that they are a major spending force relative to the rest of the world, but the statistic they show here is relative to the full population of China. The young adult population in China is disproportionately small due to decades of one child policy, yet their spending proportion is double that of developed nations. The only sense I can make of this is if it included real estate spending -"to buy a home you empty six wallets..." If the statistic in the video includes real estate spending, I have my answer and luxury brands have a problem.

@angelinimartini 2 года назад

@@skyak4493 disproportionally small, I might say,9 maybe. Gen Z, however, makes up over 200 million people in China though. So, that is still way more than the entire population of a lot of countries. And they do influence the spending of their entire families a lot of the time.

@angelinimartini 2 года назад

@@aritragupta4182 it’s amazing how well educated so many Gen Zers are in China. They definitely have increasing opportunities within their country and abroad.

@ForTheLoveOfSuits 2 года назад

Great report informative and entertaining. Thanks.

@GreenKab 2 года назад

Thanks for the video. I admit I would have liked a better look at the inside of the Samaritaine 😁

@user-cf8ki8wc1c 2 года назад

what a world these people live in

@lucyk.5163 2 года назад

Both Kering and Chanel's CEO's told the same thing: human interaction is the basis of their ongoing success and a model of strictly automated e-commerce is not the answer nor their goals.

@annamariaferranti29 2 года назад

Excellent perspective great information

@chiefsofangels8057 2 года назад

beginning of the end for Chanel

@edwinbrace4681 2 года назад

Imran Amed shout out to you, such a great video

@CoreyChambersLA 2 года назад

The most appropriate fashions today are black tunics, jackboots and armbands a la 1930s Hugo Boss.

@ericcarabetta1161 2 года назад

Where are these people getting all this money?

@viktoriaherzberg9519 2 года назад

They mostly belong to authoritarian political establishment

@myIGbin24h 2 года назад

They need to check how Southeast Asian malls are operating. Malls in Manila, KL, Jakarta, Singapore, and Bangkok are all working as mini cities by themselves. Aside from shops, you can find sports centers, churches/mosques, government kiosks for various government payments, theaters, they are basically small cities and are centers of socializing

@kagitsune 2 года назад

I like the fantasy of a department store as a "home". It would be so enticing to see different items there every other week, with cafes and repair shops (!!!) to bring in lots of repeat local visitors. Imagine going in to get a heel cap replaced, and while you wait you find a beautiful new pair to take home too.

@stephanebelizaire3627 2 года назад

Bravo !

@Did.You.Forget 2 года назад

Well done vid

@jamuojisan 2 года назад

Will Adapt means they haven't? Like it's been 2 years now.

@giannaluna7536 2 года назад

"how are you adapting to a post-pandemic way of shopping and a post-pandemic costumer?" "we're not."

@surgicalcapscom 2 года назад

New World of Luxury

@TJ-vl1ff 2 года назад

"Fashion" is an example of whats wrong with the entire current global economic system: Materialism and vain consumerism at the expense of the earths resources and environment.

@williamy45 2 года назад

Expect 'extreme' materialism to be a future target of CCP, when they want to rein in the flashy wasteful spending of the super rich, to re-distribute their wealth to society through donations and social enterprises. Luxury brands should take note and get prepared.

@aritragupta4182 2 года назад

@@williamy45 I suspect the CCP have loftier goals than forcing their youth, who are the engines of spending growth, to forego Dior bags (or whatever it is that Dior sells; I'm not really big on fashion myself) There's a difference between middle and upper middle class youth, most of whom have created their own wealth on a regular basis, splurging on a luxury item or two... ...and ultra-rich individuals who created magnificent products in the past but currently see most of their income generated passively, build personal empires of wealth.

@skyak4493 2 года назад

Fashion is like racism -but even shallower. Racists judge by skin, fashion judges by clothing.

@madonafashion217 2 года назад

Amazing

@tafarakhsheikh1943 2 года назад

Very interesting

@erwinmanalad3632 2 года назад

the title should be "How Fashion Megabrands will focus on CHINA post pandemic"

@ATLIEN333 2 года назад

Social media has pushed this new growth!

@sourishsaha8067 2 года назад

Fashion market is insane and more foolish than soft drinks and tech sector

@zackzada 2 года назад

Beautiful and thoughtfully presented

@iat8329 2 года назад

Funny, I thought by the title you will be talking about HM, Inditex, Shein, Mango, and other powerhouses. Brands that have larger purchase reach.

@shopgirl6183 2 года назад

Megabrands don't mean just larger reach. Even Adweek does not categorise Coke as a Megabrand and clearly, they have reach. Plus even with that definition, you are barking up the wrong tree. Inditex profits were $1.25B in 2020 while LVMH was $52B in 2020. Chanel, as a privately owned company, saw 10.1B revenue in 2020. To be a megabrand, a brand must have considerable equity and they must be able to transcend one category and "drive growth and efficiencies" across related product categories. Chanel has more than just fashion, they are also in beauty and jewellery. It's important to understand these business terms.

@lucasr4515 2 года назад

I went to la Samaritan during Summer and they looked more then busy

@scarletred8888 2 года назад

This video asks how the fashion industry will adapt and continue to thrive post pandemic- the answer is no one knows. This industry is cleverly focusing on the aspiring (huge) Chinese population- the impact on the environment wasn’t even mentioned. Depending on tourists seems unreliable as It’s unlikely that tourism will continue as it did in the past 50 years -with people flying everywhere unhindered, leaving giant carbon footprints- the whole thing is so toxic and wasteful, this needs to stop.

@joeson7700 2 года назад

Rich people Dress DOWN , so they WON'T be Robbed & survived

@RileyCarswell 2 года назад

anyone know what lamp is in the background when talking to Kering?

@ladykingadejavu 2 года назад

Don’t buy things, buy experiences - things will perish experiences stay forever

@TylerDeneuve 2 года назад

Angelica is so sweet.

@RavarsenBlogspot 2 года назад

I find luxury fashion concept kinda disgusting. Don't have an issue with the price but the culture associated with it.

@Lost4llen 2 года назад

thank you for giving a purpose to my life.. oh wait.. I don't care

@gw3re 2 года назад

@@Lost4llen yet here you are. Going out of your way to write a comment on the post.

@bucknut2000 2 года назад

What dont you like about the culture?

@maliyok_fun 2 года назад

Hermes please probably same strategy as CHANEL?

@impressionsbygelay8617 2 года назад

Even when I'm thrifting or shopping from the secondhand market, I try my best to stay away from 'made in china'...

@blink182bfsftw 2 года назад

I bet all these people crying in the comments about fashion's "waste" don't give a toot about their favorite hobby's impact. They'd probably explode if someone mentioned gaming or crypto being wasteful

@sacvideo1998 2 года назад

The waste is more at the fast fashion end of the market, no one is filling up landfill sites with Gucci and Chanel. Maybe the clothes are overpriced, but at least that hopefully means people aren't just wearing them once or twice and tossing them like a $15 top they bought from Shein

@jackilltxx9649 2 года назад

6:53 Malaysia KLCC MALL

@ArturoVilchez92 2 года назад

So basically all these Italian luxury brands are owned by the French. France has a monopoly on luxury ? lol

@lotlotdg4300 2 года назад

Now the the Genz affords and into luxury fashion but what they want is something unique or something someone else does not have ....thats a product that's hard to come by is there anything original anymore? There's only 2 types of consumers the can afford and can not afford ....as it was mentioned in the video luxury is a status...

@nikita5662 2 года назад

I prefer thrift store. I can get 5 shirts for 20$ . Its not what it says but how it looks.

@metaversefashion890 2 года назад

15:03 stats!

@kimberlyperrotis8962 2 года назад

Once these kids move out and have to pay their own living expenses, they won’t be spending all their pay on luxury items.

@0neAutumnLeaf 2 года назад

Brave of you to assume they will move out 👀

@PHlophe 2 года назад

@@0neAutumnLeaf yup a very bold assumption indeed. and another batch will consume fast fashion immedfiately after

@inigojuancarlos 2 года назад

Huh, you haven’t been living in China I supposed. It’s simply the most important, THE MOST IMPORTANT luxury market in the world.

@TheBombson 2 года назад

it's the families of the party officials they are secured for life unless the regime crashes of course

@thisnthat7760 2 года назад

Those "kids" are the only kids the parents have.. besides china have 4 hundreds million people who are "middle class". Now imagine that.

@worldcitizeng6507 2 года назад

I can afford these brands but I spend my $ on travel/experience new cultures. When I expire, I cannot take anything with me. The luxury brands knew that limited production leads to higher demand, and it also maintains quality VS these mass retailers. To the older generation's, buy luxury items are like investment, it doesn't lose value over time. Not sure about how the new younger generation feels. The Asian luxury buyers are all about showing off, they cannot afford to buy a house or luxury cars, or don't have a passport to travel around the world. So they buy luxury bags, clothes to pretend the lifestyle.

@lukerabin5079 2 года назад

I can hope for nothing more than a complete rejection of mega brands where that brand is simply a tribal flag, rather than a symbol of delight in what that brand actually represents.

@jsetennis9224 2 года назад

I would never buy Louis Vuitton, here in the United States one sees all this women with their bags which 90% of them are knock offs, that has cheapened the brand.

@suneelkumarkinthali35 2 года назад

🤩🤩🤩

@jouleSansLoi 2 года назад

Can we talk about that lady at the very end for a moment? Idk who copied who, but isn't that costume designer from The Incredibles?

@scarletred8888 2 года назад

Costume designer from The Incredibles was based on the real life costume designer Edith Head - so this lady is the copycat!

@philvesnik3941 2 года назад

The word luxury sounds so 2000. C’mon it’s almost as bad as the Fusion cuisine. Luxury. Paris Hilton vibes. That’s hot

@Quizzy_Arena 2 года назад

🤘🤘

@vasyaandrushka7349 2 года назад

i've seen nice and very well made fashion in TaoBao, you just go to Paris for the clout and branding

@chengyiq3066 2 года назад

6:53 This is in KLCC, Malaysia, not China

@chengyiq3066 2 года назад

7:18 too

@jsetennis9224 2 года назад

I try to avoid buying any kind of products made in China, they don't compare to the quality of products made in France, Italy, Spain.etc

@benevolentrosegirl 2 года назад

rename it : post pandemic Chinese consumers

@JHayler7 2 года назад

Same with Universities

@NoirpoolSea 2 года назад

"What we wear says a lot about who we are.." Well yes. Folks who spend money on luxury items as a signifier of status and wealth do indeed show exactly how shallow one's world view is. This is marketing 101.

@coding7196 2 года назад

The Chinese may as well "design" the clothes because the styles are not changing.

@di3393 2 года назад

ofc the designer items are beautiful and durable eveyone would love to own them.. but people using it as status symbol is just so sickening.. if you want to show it off you will get 0 attention from me but if you are using it to express your style you have my respect

@Iquey 2 года назад

Health is more important than clothes.take care of your body, and everything you wear will be fashionable. Look how much money Kanye's Yeezy and Kim's SKIMS are raking in, and yet they sell mainly flesh tone and neutral products.

@Maria-gd4vf 2 года назад

I wish I had that Chinese money

@msi8311 2 года назад

It comes with the cost of severe governance surveillance

@TheBowgo 2 года назад

8:50 starting from her haircut, she is exactly the copy/past of Anna Wintour but made in china

@dekujzg 2 года назад

I wonder how all these young people can afford to buy a sweater for couple of hundred dollars, luxury bags and all these others self-esteem increasing items 🤔 I couldn’t do that in my mid-20s as a poor student

@danielng7795 2 года назад

There are most likely taking out loans, using their parents money etc to pay for this. Also, it might not be about being able to afford a luxury item but the pride it comes when owning a luxury item. That means that if you have more luxury items, you will have a higher social status.

@msi8311 2 года назад

You are not the offspring of a Chinese family making more money than ever before. The people you’re talking about are.

@danielng7795 2 года назад

@@msi8311 Yes you are right, but also they are many people who take out loans just to buy stuff. I'm just letting others know that although they are many rich families, they are people who take out loans. It's in the news all the time, so called influencers renting a hotel room/luxury cars just for photos. But anyways, just simply stating that there are a possibilities of people taking loans.

@OracleofDelphiTarot 2 года назад

Luxury used to be exclusive it lost it's value and view of social position

@lauragwillim1055 2 года назад

Ikr? Everyone and their dog has a Chanel classic double flap.

@IndraVir01 2 года назад

जय श्री राम

@ATRTAP 2 года назад

Kering is making a mistake by prostituting their products online, Chanel is not. Exclusivity is what drives luxury fashion, profitability and lifetimes of use vs next year’s landfill, not diluting it for short term gain. Look at Burberry. Do I demonstrate wealth or weakness with that brand?

@kiwigirljacks 2 года назад

How are Gen Z affording luxury brands?! Are they going into debt to feel part of the elite? 🤔

@PavlosViscacha 2 года назад

My Mum buys my clothes because I have body dysmorphia

@inigojuancarlos 2 года назад

That Chanel CEO is soo snotty and think that customer should be following how they laid out..oh honey, if you don’t follow consumer then you’ll be in relics in the decades to come.

@kimberlyperrotis8962 2 года назад

You need to shave everyday, Bruno. Just look at the gentleman you interview, they all do.

@kaykay1570 2 года назад

They?????

@msi8311 2 года назад

@Kay Kay They, the businessmen with the shaved beards interviewed by the unshaved guy. Businessmen, plural, they is appropriate and correct.

@Nachos237 2 года назад

Lol she said word answered nothing.

@DoeDonDoe 2 года назад

Why is the Editor in Chief of Chinese Vogue doing an Ana Wintour haircut? This is American Vogue appropriation. Very racist.

@purpleapple8255 2 года назад

It’s the Chinese everywhere now.🙄 2 decades ago it was the Americans 🙄urghhh….

@kimingay6244 2 года назад

I'm a Chanel perfume fans ,LV,Gucci, Alexander McQueen Balenciaga's, Versace's, Dior , Lacoste, Burberry ,VLGari, and so many many more in my records files and history's in my 20 years century's in central banks of the Philippines ..