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Great video as always. As an aspiring business owner I have a lot of questions around loans and financing. Would like to see UpFlip get more specific on this topic in interviews when the opportunity is there. Thanks!
Hey brother thank you for sharing this kind of vedio. I am from Ethiopia and my dad is working on coffee business and also I want to continue it with better quality. If possible recommend me the way that I can get the knowledge.
I totally agree. He is so good at measuring what he manages and evaluating execution, I wonder if he's looked at and done the math on selling reusable coffee tumblers tied to a coffee club/rewards program. My sense is he can structure it where club participation will pay for any related discounts while increasing lvc/traffic and reducing paper cup costs.
To clarify to everyone - When I said I didn’t have coffee experience, I meant that when I first started researching and learning about it in a serious way, I didn’t have any coffee experience. I taught myself how to make espresso and latte art from reading forums and watching videos, etc. I then got a coffee job as a barista, then moved into coffee education and directing coffee before I launched Narrative to the general public.
Wow amazing. Maxwell just gave away the secret to running a successful business. I own and operate my own company and 95% of what he said is something you cant learn from school. Honestly well done
Thanks for watching Daniel. We're so happy that this information will be so helpful to others pursuing their dreams of business ownership. 😀What type of company do you have?
@@erinfield1943you don’t learn business in business school. He probably learned spreadsheets in school though and learned everything else online and trial and error
Successful people don't become that way overnight. What most people see at a glance- wealth, a great career, purpose-is the result of hard work and hustle over time. I pray that anyone who reads this will be successful in life..
Maxvell is such a great person. He's very generous with his knowledge and experience, and that's sadly hard to find nowadays. He's also extremely capable business owner, with amazing systems implemented in the business.
@@UpFlip Well being in med school and considering that I don't have that 'business gene', I don't think I would 😅. But I do enjoy management in medicine, and creating functional systems, so I enjoyed Maxvell's thought process about systems he implements to raise efficiency and productivity while keeping employees happy.
I got to watch Max start from the very bottom and work his way up. So proud of him and how far he's gotten! I know Mom was super proud too and would've loved to see the business grow and grow! Love him very much and am proud to call myself his sibling!
I shared a like for the pure fact that Max was willing to share the spreadsheet with the viewers, you not only offer the content of the video, but also content from those that you are interviewing free of cost. That's awesome
As a former coffee exec in the PNW..this is spot on and a excellent blueprint to others tryna come up in the business...most folks online would make you pay for this treasure trove of info. Bless up to Max...and I've been to this location during the Rona. Glad they were able to take those plastic partitions down
Dude what an awesome and intelligent guy. Having people so willing to help/ mentor is so rare now and this helped a lot. Also great informative video, my wife and I have been motivated to start a coffee shop/ truck with our church to not only have our dreams come true but to help our community through fund raising and give aways. This helps so much. Thanks to the both of you!
I am a process engineer. This dude knows everything about efficiency, layout design, and quality control. What really impressed me is that he make it as part of his business DNA!
As a business owner and video enthusiast I LOVE your channel! The details you get about business operations are fantastic! Your video production has continued to improve and is AMAZING. The lighting, transitions, pacing, camera motion and audio are absolutely top level... and this video took lighting to a new level. Can you add the camera / video production gear you use to your resources section of the description? Thanks very much for the great content!
We really appreciate the attention to detail The Sonic Guy. You Rock. 😀⭐👍We'll add as much information as we can about the equipment. What type of industry are you in?
@@UpFlip Until 9 months ago I owned 38 Sonic Drive - ins, it's a drive in restaurant concept. We sold the business. Now I'm leaning into my RU-vid channel. I'm in the process of changing the channel from being at my drive ins, to broader business advice. Again, LOVE your channel, great work. It's very inspiring for me to see your content continue to improve... I really admire that because it has been great all along, but you continue to work for better over all quality and production value.
@@georgecamping Our average profit was about 10% as well. My high volume stores doing over $2 million could hit 20%, but my low volume stores under $1 million struggle to break even. I was wondering how he did that much profit in such a nice building doing less than $1 million in sales, then I heard his amazing rent! 4%, wow! And no advertising cost and franchise fee. What is your Pizza business? Franchise or independent?
Not sure if they were able to get back to you or not but this was shot with no artificial lighting. My shop has crazy good lighting. The videographer was running an A7s and a GH5. The A7 was on a handheld gimbal, gh5 on a tripod. Most of it was on the A7. The audio was from some lav mics, I think they were rode, if I recall correctly.
@@chronicmango thanks for the info! Great idea building all that natural light into your design and your building is absolutely gorgeous! Great “Instagram bait”! Wishing you much continued success!
Maxwell is an incredible guy, I love how deep he dove into understanding not just coffee but the processes and most importantly customer experience. What an inspiration!
Thank you Andrey.😀We're sure Maxwell appreciates it as well. Customer experience is so important and can ultimately make or break a business. This business was a great example of a good customer experience. Should we do more videos in this industry?
WOW thats awesome, let us know how it goes for you! BTW we'll be going to Sal Lake City in June, if you can scale it quick enough we'll come and interview you ;)
You're just as Awesome Roger. 😀We really love seeing great and honest feedback and we appreciate you taking the time to watch. What are some of your business goals for the year?
I like your humbleness saying communication is your weekend because this has been one of the most informative from the numbers & business side that I've seen in a while! I really like watching this and I'm not opening a coffee ☕ shop!!
I LOVE THIS INTERVIEW!! I've been dreaming of opening a coffee shop in my neighborhood over the last 2 years. We moved to a brand new neighborhood without much comercial options within 4 miles. I keep telling people I know I dream of this and the associate pastor at my church said I should pitch them putting up a pop up stand in the church. I was amazed that they trust me enough to do that but at the same time I'm scared to start even though I have a lot of support at church and friends. One of my friends owns a coffee shop already on the other side of town and is willing to get me in front of the right people. But again, my family is relying on my income to live. I know it would be great! I just need to find a person I trust to help run it along side with me so I can maintain my insurance career at the same time since it's not demanding at all.
I'll agree with you that it can be very scary to start! I'm curious where are you from? I was thinking about doing a snack stand but I decided I want to operate something a bit bigger.
We really appreciate that 20112011. We're overjoyed that the videos have been so informative for so many others. 😀What types of other companies would you like to see featured on the channel?
UpFlip, your page has been the most educational experience I have had in my life, aside from work experience. I appreciate your productions very much!! Maxwell, you're business approach is brilliant and I am grateful for you taking time to work with UpFlip to do this video.
This is so pleasing to hear Strafe007. We are grateful that our videos have gotten such positive and uplifting feedback. We genuinely thank you for taking time out of your day to watch the video and we're so happy you enjoyed it. 😀⭐We wish you all the best. What would you like to see more of on the channel?
Thank you Hano and thanks so much for watching. We're so happy this video motivated you. It's always good to see a business from an owner perspective. 😀Are you or would you get into this type of industry?
Thank you for sharing your best practices! Loved the subtle details such as putting the retail before or after the POS. More power to you the best of luck to everyone’s endeavors on here🙏🏻💰💵
1. Improve - interview entrepreneurs in the early stages 2. Tool - an audio book/podcast on revisiting entrepreneurs you interviewed, a few years later
Greetings from the UK! I don’t think anyone will see this, but I really appreciate taking the time going into the granular details of opening a coffee house - so many things that I would not have thought about or considered. In terms of improving the overall RU-vid channel, I am FAR from being an expert on these things but I would recommend shooting some more B-Roll as some of the shots were reused and were extremely noticeable (for e.g. when Maxwell is flipping through the binder, the shot of the barista filling up the blue coffee cup, the shot of the egg sandwich and a few others) I know this might be more work for your long form content but - it’s just a thought Once again an absolutely amazing and detailed interview for someone that would like to go into the coffee business. So many golden nuggets that I will definitely if I ever open a coffee shop. Anyway that’s all!
20k is shiny/new w a trailer. He was given a machine from the 80s and got it fixed up. You could do that for probably $3-5k. All in, u could get a cart started for well under $10k.
This is the first UpFlip video I’ve watched and after checking the channel’s contents I could safely say that I’m at the best part of the internet. Subbed!
Maxwell seems like a super capable and forward thinking business owner, also his coffee shops look great. As for the two questions: 1. I think improvement could come by taking a deeper dive into the financials of what it take to expand on an already operating business (e.g. what it would take for Maxwell to open another location, ROI, would it be self-financed or not etc.) 2. Build a business tool that connects aspiring business owners to experienced business owners in a similar field to allow for a 1-1 discussion
These are both great suggestions oyster31. Thank you so much. 😀 We try and provide as much details in the videos as we can without making them too long. Do you feel we should do a video geared towards finances only?
a money / financing segment would be good... especially if as well as being detailed, it was also broad (hone-in AND cast your eyes broadly across the 'global' financial landscape.
@@UpFlip That'd be something! I'm in property development (mainly), and seeing more construction / property businesses financials would be great! Thank you. 😀
Yes, of course. I'd like to see this as looking into the financials without being gifted anything. Brilliant marketer and entrepreneur, but it sounded like he got a lot of help along the way (free cart, winning coffee competitions, etc.)
Great video, very informative, and inspirational for inspiring entrepreneurs! Thanks to UpFlip for the video production and to Maxwell Mooney and crew for letting us see behind the scenes on how to run and grow a coffee business. Epic!
As someone preparing to start a business myself and who watches a lot of RU-vid this was very insightful. It was a lot of info at a good pace without being overwhelming and can translate beyond coffee. Glad to see something that inspires me to try something new.
well one of the most effective ways to engage,and boost your sales is creating website and an app to brand your business and am an expert I can help you with this services
We want more of the execution details like planning the look of their store, finding contractors to handle it, working out their financing and funding to even get started, you want all those extra details, how they selected machines tools and other stuff they use in their business, etc.
2 things. This channel does have articles that may go in depth, and a podcast that goes deeper into some businesses But second thing is, this is more of an inspirational channel, not a how to channel. There are so many free videos online, but more importantly, some relatively cheap paid courses (usually around $500 and you can deduct it from your taxes as a business expense) so if you want everything in one place, find one of those. Uplift links quite a few from their website and from the video of any interviewee that has one.
When I saw who this was about I got a big grin on my face, because Maxwell is legit one of the kindest, most engaged coffee people I’ve been able to meet (multiple times at barista competitions). So glad and not surprised at all to see he’s so successful!
Loved watching this video because Narrative is everything I hoped it was. The experience here is so well curated and it's amazing to see it's not by accident!
Love your content and would love to see a facility/property management startup. Two things I think would help make this channel experience grow. #1 show more about profits and not just focusing on revenue. #2 it would be cool to see some videos of bought and flipped businesses.
While I do a lot of accounting these days, I came from working at McDonalds and learned most of this stuff while working there, as a regular employee. It's amazing what you can learn when you just keep your eyes open.
@@chronicmango Inspiring my friend! I’m in the accounting field and would love to own a cafe. Practicing coffee making at home first before I make a leap!
Hi Maxwell, am an African who’s looking to make extra income through selling coffee. Our African coffee has such a sweet aroma and doesn’t have a bitter taste I found in other brands of coffee that I tried in the past. Not sure whether to use dropshipping or start a coffee shop? Do you offer mentorship classes? If so, how much do you charge? Thanks
Congratulations, I really love this channel. Regarding the questions in the video, I would say: 1) i think you do great, but it would be awesome to have subtitles in other languages. I know many people in Brazil that would love to watch you guys if there was a Portuguese subtitle. 2) I think any kind of spreadsheets that helps managing a small business is very useful for beginners. Please, keep doing great!!
I watched a video he did with Wilson Lee. We hadn't opened our tea business at the time, but that video encouraged me to think bigger for our business. We opened in April of 2022 and we're planning on opening a retail location in the new year followed by a tea house.
I just wanted to add how much I love learning from Max, he really knows his stuff and it inspires me. My girls and I can't wait to open up our tea house!
@@chronicmango That would the bee's knees! I'd also love to drink some coffee at Narrative Coffee with my girls and explore the west coast of course. :)
Really enjoy these videos, coming from someone who is interested in following in these guys footsteps and open my own cart/coffee shop in the future. It always helps calm nerves seeing others become successful doing the very same thing I intend to do, with similar ideas. I may have to take him up on the email to get that spreadsheet in the future! Congrats on the business and I’m going to have to visit the Bellingham store someday as I live just north in canada. Thank you for the content!
This really puts a smile on our faces johnneh80. 😀😀 We believe you'll do great as a business owner and we wish you all the best. We're so glad these videos are relatable and inspiring to you. Have you started working on your business plan?
Thank you T Dozi, We want to make sure the guest have a change to share as much information as possible. 😀 What type of business would you like to see featured on the channel next?
Great episode! Congrats to Maxwell and his team on a fantastic business. I’m from Melbourne (Australia) and this gorgeous coffee shop would fit right in down in our part of the world. I also appreciate how much Maxwell values his team - that come across strongly in this episode. 👏 Keep on succeeding team!
No idea what I expected from this as it popped up on my front page thanks to the YT algo. but this was much more informative than I thought for sure. Really enjoyed the vid.
Max is a really amazing person. I come from the hospitality business and I'm amazed how open, sincere and forthright he is. That interview was a masterclass in coffee shop startup and operation and he did it for the sake of helping others. God bless this man.
It would be great to show management/consulting businesses, mini marts/supermarket; also car dealership especially luxury niches. Finally this show is perfect and no need for improvements. Thanks!
Both the interviewer and Maxwell are excellent! I am going to open my coffee shop in London in few days! I think this will help me succeed a lot. Just what I needed! Thanks God bless you
So glad you enjoyed Diana. 😀We appreciate you watching. We want all our videos to provide valuable information, be relatable, and be enjoyable. Please let us know if there's any way we can improve our content!?
A lot of what he does is standard to running a good business in today's time. That being said it's never a bad thing to add passion to your business. That's the truly special part about what he's doing.
Great interview. Just a quick clarification, did he say he “broke even revenue-wise” in 6months, so with 10% profit margin he would have broken even a lot later? Would take 5 years assuming no revenue growth.
Always fascinating to watch Upflip videos because they are educational, entertaining, friendly and well organized.🥰🥰🥰 And I request Upflip's to make a video in a recycling buisness, in any kind of recycling buisness. But for myself I would prefer food recycling as a buisness. I coudnt't find any videos anywhere which are small buisnsses and are in the recycling sector.
Incredible video! I'm wanting to open up a cafe at one point in life and I've learned so much, and had so much reinforced, by watching this video and hearing Max's journey. Thank you!
We're thrilled to know that our videos can make a difference. We hope you carry these lessons with you and use them to achieve your goals. Cheers to your success! 🔥
Love the videos. Please provide more rural or lower population opportunities or examples. Also, is there a tool you could provide to guide researching the demand for a business idea in a location??
Thanks for watching and engaging Chad. 😀We're always happy to feature new businesses on the channel. Are there any type of businesses you'd like to see in particular? Also, we love the guide idea. Stay tuned.
@@UpFlip I have thrown around ideas with woodworking with a major part of the process involving the use of a CNC. Otherwise my wife has thrown around starting a business selling fermented / cultured foods and drinks. True Sour dough pasta, bread, yogurt, kifers, kombucha, etc… However i feel like we always question if can work in a smaller town.
Despite the economic Recession, I'm financially in the best shape of my life, making over $107k in the last 2months with a capital of $39,000. Even in a bear market, profits can be achieved. Maximize your use of it.
Glad you love this video! Your appreciation means a lot to us and motivates us to continue producing content like this. Do you have a business topic you want to see next on the channel? 🤔
Hold on, why in the description it says he was a barista and competed etc. but in the interview "no prior coffee experience". I couldnt be the only one who caught that. Tighten up the narratives Upflip! Anyway this is a great interview, Ive been in and out of the coffee industry for a decades and tbh the in person cafe experience was always my favourite. The connections from the cafes over those years developed into lifelong friendships, networking for other industries Im in, and best of all knowing that I can get the best roasts at anytime. Big ups to Maxwell for also not gatekeeping successful processes
Yeah I don’t understand how it got communicated that way. I had no *business* experience prior to opening Narrative, but I did have plenty of coffee experience.
Max is as honest, genuine and generous as they come. The experience he’s created for his guests and the A-Team he’s got at his side have created a truly special place. Everyone in the area knows it and everyone else is trying to emulate it. IYKYK. 🙌
Hi friends! Just a quick heads up to everyone who’s emailed me for the spreadsheet. I’ve sent out over 1200 copies of it so far, but I’ve been consolidating the work to one or two days per week. Rest assured I’ll get your email back to you, but it may take up to a week / week and a half! If I’d have known I was going to do that going into it, I may have set up an automated system haha. Also, if you’re a programmer asking to have it so you can make it a paid web app, please don’t bother. My goal in offering it was so that folks in a very tight margin business don’t have to pay for yet another service, when they have a readily accessible program to do it with. Thanks fam! So glad this video has helped y’all!
@@kimaya4076 When I saw testimonies all over the place I thought it was all made up stories till I was convinced and gave it a try and honestly I don't regret the move I made because I invested in a big wav
Wow what an awesome video! So many gems of information. Kudos to both Maxwell and this channel for providing such valuable information in such a simple and entertaining way. I just got started on my journey of opening my first coffee shop and this video gave me so many takeaways. Thank you!
Congrats Alexander.😀😀 This is amazing news and we couldn't be more happy for you. 🎉🎉We're so glad the video was helpful. Have you started a business plan?
37 mins video but took me more than 1 hour just to reach halfway point. Pause every couple of mins to take note. Jesus Christ, so much wisdom, practical actionable wisdom. Can't thanks Maxwell, host, and everyone behind in the production enough. Once we make our dream a reality - to bring Vietnamese specialty coffee to Europe, we know Maxwell's insights have a great impact. And we'll find a way to tribute him and the team :) Cheers!
Thank you Gado. 😀This is very good to hear and we're so happy that you feel inspired. You got this. 💪💪What are some activities or hobbies you like doing?
@@UpFlip You are very welcome sir, I actually want to start candle business and also thinking about pressure washing, these are just start ideas but, I am a big dreamer😊
