How I Turned $175K Into A Pilates Company - And Sold It For $88 Million | Founder Effect

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Anne Mahlum navigated naysayers, legal challenges and a personal reckoning to build boutique fitness chain Solidcore from scratch - and sell it for $88 million.
Produced by: Ernestine Siu
Supervising Producer: Jessica Leibowitz
Camera: Tasia Jensen
Editor: Marisa Forziati
Animators: Gene Kim, Elham Ataeiazar
Reporter: Megan Sauer
Additional Footage: Anne Mahlum, Solidcore, Getty Images
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How I Turned $175K Into A Pilates Company - And Sold It For $88 Million | Founder Effect

Опубликовано:

27 сен 2024

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Комментарии : 89

@dionzapata7959 10 месяцев назад

She went on a mission with a plan, navigated the hurdles, and ended the journey her way. Fantastic

@renaissanceman5847 8 месяцев назад

Luck had way more to do with it than you think

@arghandewal 9 месяцев назад

I love that she didn't give the typical answer of "I never imagined it would get this big." She's like "Yeah I knew. I've been driving the bus this whole time!"

@dsdddsd4543we 10 месяцев назад

Amazing story. I'm inspired, especially by opening 7 locations in a year. The leases, the buildout, and the staff. I can imagine how difficult that was.

@GameFuMaster 10 месяцев назад

The fact she gave a bonus to her employees when she sold makes her a great boss

@rainystorm13 9 месяцев назад

It’s called retention, it’s common

@cupcake150911 10 месяцев назад

What a true leader with kindness and empathy looks like. Her perspective was so inspirational and of course what was achieved. Thank you Anne for inspiring me to fight for my dreams.🥰🥰🙏🏽

@Calvertmarian 9 месяцев назад

Am 58 retiring next year but the thought of retirement gives me weakness. My apologies to everyone who have retired and filing social security during this time after putting in all those years of work just to lose everything to a problem you never imagined to happen. It’s so difficult for people who are retired and have no savings or loved ones to fall back on.

@brownwellson54 9 месяцев назад

Having an investment adviser is the best way to go about the stock market right now, especially for near retirees, I've been in touch with a coach for awhile now mostly and I made over $800K within a short time

@brownwellson54 9 месяцев назад

Jenny Pamogas Canaya is my portfolio-coach, I found her on Bloomberg where she was featured, I looked up her name on the internet. Fortunately I came across her site and reached out to her, you can verify her yourself.

@gbharan265 8 месяцев назад

SCAM ALERT!

@habitualflair6509 10 месяцев назад

I needed this. Such a powerful story.

@dsdddsd4543we 10 месяцев назад

The $175K surprised me, but non-profits have staff, payroll, and numerous expenses. I did some research, so the viewers could understand. In 2012, during her last year as the President of the Non-Profit, her compensation was less than 5% of the total revenue. Gross Receipts were $4,981,439, and her compensation (W-2 + Other Comp) for that year was $220,704. This is fair for the amount they brought in, especially since she has more than 10x the non-profit's revenue in 4 years since their first return. In 2008, total receipts were $453,834. Well done to her and her success with Solidcore!

@xavierb9061 10 месяцев назад

Tax benefits and other benefits created opportu ity

@mokhosh6990 10 месяцев назад

Whats the meaning of (w-2+comp ) can you explain details please.....?

@dsdddsd4543we 9 месяцев назад

@@mokhosh6990There’s a line to show additional comp. It looks like reimbursement.

@The5thYard 9 месяцев назад

health insurance, 401k match, and other benefits@@mokhosh6990

@alagieceesay8042 10 месяцев назад

That is an inspirational woman with incredible persistence

@felixvelo 10 месяцев назад

It was smart that she got out for a profit. This will just be one more of a long line of fitness companies that get their moment and then just fade. Humans in this country always seem to be looking for the next shiny ball when it comes to exercise.

@olivialovesdesign 10 месяцев назад

Literally lol

@method341 7 месяцев назад

that's why she sold out. Just like the F45 founders😂

@Trumppower 10 месяцев назад

She looks a bit like Pink. lol

@danielstellwag3081 10 месяцев назад

Not purple?

@TheGoodLifeStarterPack 10 месяцев назад

They could definitely be cousins lol

@GyanPrakash 10 месяцев назад

Now that's a BUSINESSWOMEN 👌

@cleochu 9 месяцев назад

Loved learning about how solidcore came to be! Anne is so inspiration. Super excited for the expansion to Northern California!!!

@TheLuxonomy 10 месяцев назад

She is very impressive. Great story. Thank you for sharing :)

@mitcheroar 10 месяцев назад

Wow, would have loved to have worked for this company, how cool.

@rubychew6535 10 месяцев назад

Anne should get with a fitness designer to create clothes, food and skin care products.

@jackie7061 10 месяцев назад

Dang, thanks for all of this info! Always interesting to see how things work.

@drj2220 10 месяцев назад

Thank you. How inspiring

@Sankrityayan07 4 месяца назад

I love her attitude

@tyrellcobb4665 10 месяцев назад

Very inspirational

@Afrolatina_adventurer 8 месяцев назад

Yesss you go girl, what a hustler

@storytimewithanne 7 месяцев назад

Love this so inspiring.

@alejandrapaz1751 10 месяцев назад

Where did she sold the stocks ???? @CNBC

@Nomimum 8 месяцев назад

Many greatings from Germany😊 I like to watch every video from you. You are a top hairstylist. And I used your keratin produkts, they are great.😊

@theonemox 10 месяцев назад

Impressive woman!

@ChocolateCityHomeschoolLife 10 месяцев назад

Wow! What an incredible human being. Now I’m going to give Solid Core a try!

@AA-cm3pd 10 месяцев назад

So inspired.

@saturdaysam4393 9 месяцев назад

Im a bit lost SLT was a brand and it was based on Lagree the studio who patented the lagree method there is a brand was a brand and this is a very sinilar look of that brand.

@whyworkwhenicanrap6830 8 месяцев назад

That’s amazing 175k and made 88 plus millions insane I love it and she’s beautiful and went thru struggle looking at her U would think she came from privileged but she went thru same things as me

@frannyshaikh 10 месяцев назад

So inspiring

@Sagepolice 10 месяцев назад

Wow!

@mmd2035 10 месяцев назад

One thing i dont understand about present businesse is that people build them and exit after 4 5 years. If they cared, wouldnt they stay??😅

@krisb-travel 10 месяцев назад

Good for you well done, amazing achievement

@reneiloesongo4224 9 месяцев назад

Inspiring

@btsho8642 2 месяца назад

but shame on CNBC for not putting her name or company's name in the video title

@dreghf 8 месяцев назад

it first I thought this was P!nk.

@ckennedy1973 8 месяцев назад

That’s how you do it

@yyyid9518 10 месяцев назад

Unfortunately it’s geared towards a certain demographic… in my state each location is in an affluent area

@h4lcyo 10 месяцев назад

She's really intelligent. Listen to her eloquence!

@SoCalFreelance 10 месяцев назад

Few ideas are original. She just rebranded someone else's fitness concept.

@lanalana-lf5nj 5 месяцев назад

She sure did 👏🏾

@elleesse1521 2 месяца назад

And she did a GREAT job! 👏🏾 👏🏾👏🏾

@19Lillith 10 месяцев назад

So she profited $175’000 from her non-profit 🤔

@qwertydrorakqwerty 10 месяцев назад

Non-profit does not mean people work for free.

@Allieischill 10 месяцев назад

People do in fact make money at nonprofits 😂

@LotusFlowerslove 10 месяцев назад

That’s where our tax dollars are going. Think about all the non profits that are supposed to benefit homeless

@xavierb9061 10 месяцев назад

Savings buddy...alot more than that

@Allieischill 10 месяцев назад

Mannnnn. Internet trolls really be saying ANYTHING they’ve read on the internet 😂

@tacituskilgore8747 10 месяцев назад

Just save $175,000, bro.

@GameFuMaster 10 месяцев назад

i'll be surprised you could even save $1000 with that attitude

@Wheelztotheworld 10 месяцев назад

💯

@marisa8413 10 месяцев назад

🤢

@gjd424 10 месяцев назад

Everyone of these episodes with CNBC has a political far left lean sprinkled on top. 🥴

@amunratrans1982 9 месяцев назад

I really respect the fact that she gave some of her proceeds to her dedicated employees and made sure her COO was promoted to CEO as part of exit deal. This woman will continue to build success because she made sure others that help her got what they want which in turn yielded her $88M for selling her share's

@Gabbythorne 3 месяца назад

that's so good! She wasn't so focused on herself, she was focused on the people around her

@KitKat-hn5gd 10 месяцев назад

She sold the company quite wisely, I noticed that the market was crowded with studio fitness in every city.

@Cherrypi393 9 месяцев назад

Solid core is no joke. Did 1 workout and my abs were sore for days

@conniecen 10 месяцев назад

“That’s the test of a true entrepreneur - to build something that can run without them and isn’t about them” I agree with the former part, but I don’t necessarily agree with the latter. Nowadays, brands are built around founders and it actually does more harm than good. Think about big influencer brands like Feastables, Prime, and Kylie Cosmetics. Sure these can be the exception of celebrities building brands, but for the average Joe and Jane out there, being public about what you’re building can serve you very well too. Think about it…people want to see the behind the scenes, people want to see your struggles. With building a business, that’s all the storytelling and more. She has built this starting in 2013 so perhaps the mindset is different, but in 2023 and beyond, more and more brands will have a significant advantage if they’re centered around founders

@charlestinejo 10 месяцев назад

I have followed Anne for ever LOL she is amazing the fact that she gave money to them was not surprising to me that is her nature so inspired!

@richardmakura 8 месяцев назад

This is all the mentorship you need in business - no paid mentorship, courses etcetera nonsense. Just do it 👌🏻

@CantThinkofaCoolOne 9 месяцев назад

Well done Anne. Another great American success story. Top job.

@DreamCloud124 10 месяцев назад

Solidcore has been by far the toughest workout class I’ve ever taken. I almost passed out…it was great.

@MySunshine234 4 месяца назад

And that's why I love soildcore it is an escape. I don't think about anything else when I'm in the class just about the class itself. and I feel great after.