Kalyan jewellers is today one of the top jewellery brands of India. What started as a mere textile store is today a jewellery giant with over 150 retail jewellery stores accross India and the Middle East. In this video, we take a look at the iconic case study and the business strategies of Kalyan Jewellers.
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#kalyangroup
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TIMESTAMPS
00:00 - Who is T.S. Kalyanaraman?
00:50 - How Kalyanaraman became an entrepreneur?
02:06 - Initial story of Kalyan Jewellers
04:31 - First showroom of Kalyan Jewellers in Thrissur
06:28 - Revolution brought by Kalyan Jewellers in Indian jewellery market
07:23 - BIS Certification & Loyalty Programme of Kalyan Jewellers
08:03 - Region centric approach followed by Kalyan Jewellers
08:43 - Celebrity endorsement marketing strategy of Kalyan Jewellers
09:44 - Personal attention & Consumer feedback mechanism of Kalyan Jewellers
10:31 - How Kalyan Jewellers deal with competition?
11:29 - Success Mantras by T.S. Kalyanaraman
12:18 - Employment relationship model of Kalyan Jewellers
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Interview Clips Credit to Manorama online & Kaumudy
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2 май 2022
