How Kanye West Built Yeezy 

Resellers will call anything dead if people aren't paying outrageous prices for a popular shoe.

“yeezys are dead” goes online: checks for yeezys in my size $500

imagine being mad that this man wants everyone to afford his sneakers

People are so obsessed with clout and “rarity” that they don’t even look at the shoe. I’m so glad Kanye doesn’t feed into this hypebeast culture.

Kanye himself is trying to make the shoes cheaper for consumers so it’s the resellers complaining that doesn’t mean the shoe is doing bad

Kanye literally said he’s tryna make em cheap the only people salty are the rat resellers

And today in 2021, Yeezy brand is still alive and well. What's more impressive is that by March 2021, West is still owning 100% of his brand, valued at more than 1.5 billion. Around 10% of the whole Adidas brand value !!!

And now he’s a billionaire. True visionary

The ones losing money/not making money are resellers. Not adidas or Kanye

Only people saying "yeezys are dead" are hypebeast resellers. Kanye's vision is for everyone to have a pair.

Yeezy is doing extremely well right now as his net worth got boosted to $6.6 billion making him the richest black man in the history of America.

Who’s here after Kanye’s a billionaire now

I would never call this man “Crazy”. He’s passionate about what he wants to achieve.

Only people saying Yeezy’s are dead are the rat resellers

I’m glad he keeps releasing like this, makes it easier for people that want a pair for the reason that they like how they look. I’m not a reseller I just like sneakers

I think Kanye is a genuine soul. Hes struggled with the terrors of mental illness but hes very inventive, and clearly relates to people. He can be hilarious..His product name Yeezy is wonderful. Its catchy, witty, saleable. Respect.

Kanye never said he wanted Yeezy too be a hyper beast shoe..he just want make a shoe brand bruh, I like what he doin

Y’all want him to fail so bad. Smh

The fact that Kanye wants everyone to have yeezys is really nice, resellers could smd

it’s hilarious how yeezys became the very thing kanye didn’t want them to be

aww poor hypebeast cant resell their shoes...

I'm happy resellers/hypebeasts are getting mad. It's time Ye's ordinary, less rich fans to get a chance to get his sneakers. I still want a pair

Everybody hating on his shoes. It’s ok if u don’t like em don’t buy em problem solved

I also love his breathy singing voice. I sometimes turn it up to fill my home and i smile.

He wants to follow the Tesla model of business: first limited quantities at a high premium, reach scale and then release huge quantities at lower premiums for all.

“Resale prices are getting reasonable so that must mean the shoes doing bad” Hypebeasts and scalpers run a synthetic economy. Adidas and Kanye are still making their money.

Can we get the sequel vid? Titled "How Kanye West destroyed Yeezy".

“Long way to go for a billion dollar brand” It’s been two years since this vid, 6.6 billion dollars 🔥 🔥

since when do we care what resellers have to say?

I pitty the fool who ony likes shoes because they are popular

Yeezys never lost their hype LOL

This was far more Educational than expected.. refreshing

They completely ignored the fact that some Yeezy boost shoes are actually comfortable to wear & look hot. Forget about bragging rights and clout for a minute.

I'm so tired of these clowns acting like something has to be ultra limited to be dope. I don't care how dope a shoe is if no one can get it who cares.

Nice! AmazIng shoes. The comfort of these shoes are also great!

Wow so nice to watch a Kanye video that just highlights the positive things he's done, sad how refreshing it is!

7:38 Who tf is that "analyst"? Yeezy 350s alone sold 4 million pairs this year according to Kanye. Yeezy is on track to generate $1.5B this year. Which is half of Jordan in just 4 years. It's insane how people who made this video haven't included that.

The idea behind the resale value being used to grade or judge the success of Yeezy and the Adidas brand is not well researched. Here's why, when the sneaker resale value was at $4000+ a pair, adidas only saw the profit based on the orginal $220 selling point. So whether they sell out and resale for $50,000 or $20 bucks shouldn't matter because it still sold out. Additionally, what this video fails to realize is that Adidas uses the magnetic appeal of Yeezy to sell more of its other products such as the Ultraboost. The Ultraboost is $40 cheaper, has the same boost comfort sole, and comes in a variety of colors as well. So when people can't land on the Yeezy, they inevitably go towards to the Ultraboost which does share similar stylistic looks to the Yeezy 350. You can say the same thing about the Adidas Yung models, they look very similar to the Yeezy 700 and Yeezy 500. This forced association is only further propagated when Kanye steps out wearing Ultraboosts. Lastly, when analyzing the market of hypebeasts/early adopters vs parents buying their kids something special, there is A LOT more brand loyalty and larger market for the parents. Hypebeasts will consistently look for new designs, less frequent drops, and for clout. Whereas parents and the vast majority of other shoppers won't care much for that stuff at all. THIS, is why the Yeezy has increased its production so much. The Adidas CEO simply looking at the Yeezy numbers doesn't truly quantify the impact and pulling power of the Yeezy brand.

When you realize Jordan went to Nike because of creative freedom when Adidas couldn't do it, then jump into the 2010s and Kanye leaves Nike for Adidas because they allowed more creative freedom. Just food for thought

A sneaker that everyone can afford that, everyone wants, and still cool, doesn’t that describe an AF 1?

The Hypebeast guy looks like he wears this 1$ „fun“ glasses with a giant nose and beard sticked on it .🤔🤔

2:41 "Jay-Z's album, 'The Blueprint'" *throws up pic of Blueprint 2*

Now make a video "How kanye destroyed Yeezys"

Yeezy is always dope when i first saw it i fell in love with it

Even if Kanye dropped the shoes off at only schools for $50, the resellers would be hanging out in the schoolyards trying to buy the shoes from the kids, instead of wearing a pair and getting a job.

Yes, they are hella expensive, but I got a pair of zebras for Christmas( I’ve had to wear orthopedic shoes my entire life because of a disability) and they are more comfortable than my ultra boosts even with the orthodics

I honestly enjoy mine just for the style and comfort. I’ve got two pairs, and I’ll be getting another couple in the future as they are released. I’m *glad* I can actually get them, fairly easily! I just enjoy the style and often get comments on my ‘dope shoes’.

One of the best videos ive ever seen

"Kanye West grabbed the fashion world's attention" Doesn't say a single word about the Yeezy Season line completely separate from Adidas

I feel like people are missing the point. Jordan brand is decades in the game while Yeezy is relatively new, especially when only considering the Adidas models. Kanye is trying to ultimately grow the brand to a point where it is both wanted and yet attainable. The "Yeezys are dead" tweets may be true for internet hypebeasts that only care about rarity, but there's still plenty of people that would like them but rarely even see them, especially when you're outside of the biggest metro areas. He's still selling out even the biggest drops whether it takes longer than usual or not, whereas Jordan brand releases retro models all the time that end up on sale racks without anyone calling Jordans dead. I foresee a point where Yeezy will have some flagship models that sell at scale without a resale market, while still having limited models and colorways that resale for multiple times their MSRP.

Boost technology is amazing, and we are finally in a time that we can get in a store and get yeezys for 200€ that is more or less the same as ultra boosts. Now is actually best time for yeezys where the whole sport shoes market can get them and not only “hype beasts”...

I rarely go after shoes personally i only have a few pairs, but there are rare shoes i do have and loved, yeezy 350 and 450s are my personal favorites. Mad respect

Jesus is king

Consumers: "I really wish I could get yeezys" Also consumers: "I can buy yeezys....yeezys are dead"

resellers aren't sneakerheads, change my mind

Check out my Real Vs. Fake Adidas Yeezy Boost 350 V2 Dazzling Blue comparison below: ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-ME7LjOmKGAE.html

Yall really hate him so much and want to see him fail so bad

That person with the glasses looks like he is wearing those glasses with a big nose and a moustache

Red Octobers are fifteen stacks now 😩

Nice one Kenya.👌👌👍

so glad i got featured in this video!

I buy Yeezy’s for the comfort. I’m able to walk around and stand all day in them without my feet hurting. They’re the most comfortable shoes I’ve ever worn, and I don’t mind paying $1100+ for them.

sneaker heads and scalpers are like the worst kind of people that's gotta be out there. bro, collecting shoes and inflating the prices is not an identity.

I'm confident I'll get a pair of Boost 350s by the start of June

yeezy’s and jordan’s are the best shoes in the game

yeezys are actually soooo comfortable and well made. i bought my first pair of 350’s last week and already have my second pair arriving in a few days

"I was Getting kicked out of class for drawing Jordan's" CTFU yeah ok 🙄 🤣

Well this aged well

I love the yeezy’s, I’m glad he wants them to be available to everyone

Excellent video! I really love how thorough their research always is and being able to find out the evolution of the resale price on the black market over several months for example... The animations were also hilarious! Like the shoes falling off the sky from an airplane! Imagine if that did actually happen that way xD I don't know if people would be thrilled about having to dodge shoes falling on their heads haha! and I guess it's also interesting to learn more about Kanye's obsession for coming up with new things to excel at!

"kanye west has called himself Walt Disney. He's called himself Steve Jobs". The man made a song titled "I AM A GOD"

They walk great like walking on clouds 💯

*kanye west:I want everyone to get a pair of yeezys* *yeezy:*Limited**

0:55 that guy has to be kidding me with them glasses mustache and nose bro... He legit got the whole spy disguise on

The scavengers are just mad they can't resell them for 15 times the retail price.

Who's here after Kanye West became a billionaire?

One thing I like about Kanye, he wants everybody to have yeezys by realizing the a lot and the only stupid idiots are mad is the the stupid resellers

He ain’t drop an album, but his shoes went platinum

The Yeezy brand is definitely popular demand 🤷🏾‍♂️👌🏾🔥

I'm getting my pair soon

Kanye's trying to make it available for everyone but so called 'HYPEfvckingBEASTS' and everybody else just try to keep reselling business alive

Didnt know Mario was a sneakerhead all this damm time

Now we need a video that shows how they started with a decent looking shoe to a chunk of foam

Didn't know how much love mario has for sneakers.

Really glad to see my boi @doctorsole11, been a while

*Boost* is the main shoe line which generates most of Adidas shoes revenue. Great content CNBC 👍🏻

Kanye isn't appreciated enough. He's trying to make Yeezy affordable for us all. He cares about his consumers.

Red October are super cool

I'm not a big Kanye fan but it means a lot that he's still thinking about people who can't drop thousands of dollars on shoes

1 million pairs of Yeezy's sold but yet Kanye pulled more profit than the 400 million pairs of Adidas sold 🤔

Yoooo! My boy qias is in the video!

I just got my first pair of yeezys, and I regret that decision because they spoiled my feet. I only have 1 pair and I want to wear them all the time smh. The sneaker feels so good

🗣️HOW SWAY ... that interview will forever be a moment 🤣🤣🤣🤣

Yeezy is confortable, stable to walk and run, I mean that lower cost model is very practical, both casual and workout/training

One of the best sneakers i own hands down

7:24 *RU-vid* *quality* *has* *left* *the* *chat*

4:14 Snoop commented "Jail Slipppers" LOL

When she said “when everyone’s got one no one will want one” that’s not true I still want one even if everyone has a pair I like the way they look

I'm hyped that his vision is to make yeezys affordable because I love them but can't afford them. My hope is there aren't limited drops that give you 5 seconds to get the sneakers or raffles that have a small chance to get a 220+ dollar shoe. I want them to be like normal shoes, walk into a store, and pick them up. They can still be fairly limited, but I hope they become more common so that you can actually buy them for retail.

It was hyped because he left nike and went to addidas. Meaning their will never be nike yeezy again. Unless he leaves addidas the hype won't be the same.