How Ladurée Makes Millions Of Macarons With A 130-Year-Old Recipe | Insider Food

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From the big screen to fashion catwalks, the French macaron has become a pop culture icon. And it’s thanks to Ladurée, the French company credited with inventing the colorful cookie over 130 years ago. Today, Laudrée has turned its colorful macarons into a cookie empire.
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How Ladurée Makes Millions Of Macarons With A 130-Year-Old Recipe | Insider Food

Опубликовано:

16 дек 2022

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Комментарии : 293

@DatLyrix Год назад

Macarons are so french even our president is named Macaron

@nyah_tan Год назад

Lmao😂

@nzalah1 Год назад

😂😂😂😂

@omfriend Год назад

Yes..they even taste delicious......just like your president❤

@DatLyrix Год назад

@@omfriend he's so tasty that we're gonna put him on the guillotine 😏

@omfriend Год назад

@@DatLyrix don't do that otherwise Moslems will take over France hahahahahahahahha

@heathereli8052 Год назад

My mom visited their Paris location and brought me back a box. The flavor and texture was next-level (despite the 16 hour plane ride they had to endure)-- well worth the price tag, if you can afford a few!

@lilliensrose Год назад

oh yummy that sounds amazing

@Vrzz12 Год назад

next level with eggwhite out of the plastic can :DDD

@jayque7542 Год назад

I've been to a Ladurée location in the past and they're so good! There's not many macaron places around here, but I'm sure to order a box of them at least once a month 🤤

@SnoopDoggyDog1 Год назад

Mais, c’est trop cher

@lilliensrose Год назад

thank you for the information I will definitely going now

@khaledalanani2253 Год назад

La Duree makes such great macarons … for newbies and tourists that is. Those in the know don’t go there; they buy their macarons at Pierre Herme or Carette

@mathisconde4490 Год назад

Pierre Hermé are not good now, by wanting to please everybody, they reduced the taste of each flavor. And you should try yourself, eat one of them without knowing the taste, and you won't be able to tell what it is, if it's not caramel/chocolate/vanilla

@deathpyre42 Год назад

@@mathisconde4490 so if I was in the market for an intense fruity flavor that ships internationally, which one's the best?

@mathisconde4490 Год назад

@@deathpyre42 homemade, because you are able to use less sugar and more fruit for the filling, because you don't need to preserve them 😅 In which city are you ?

@novak4life Год назад

Pierre Herme is pretty bad. Its way too sweet.

@childofcascadia Год назад

@Khaled Alanani Thank you. You said what I was going to. Its a tourist trap. Even in the US, if youre in a decent sized city you should be able to find a real French pâtisserie owned by a French pâtissier that has pastries and macaron made in house and light years better than anything at Laduree. I know my US city has 2 really great ones, both owned and operated by French expats. Laduree is high end the way people think Godiva chocolate is high end. Maybe it was at one point. But nowdays its all mass produced and relies on branding and hype to give the illusion of quality.

@martyyvonnebeauty9222 Год назад

Best gift I’ve ever gotten, and I’ve been in love with them since!

@johnlafrance2692 Год назад

Hibernation stage is a fancy way to say pretty much frozen

@jasminefranc5889 Год назад

Tried them in Paris.. I’ll just say that they’ve done wonderful marketing 😃

@marygrethelroldan Год назад

Macarons and macaroons are two different pastries. These are macarons and macaroons are like small coconut cupcakes.

@Honor.DreamsCODM Год назад

French knows how to make quality snacks and food. such a rich country with amazing food

@nerd26373 Год назад

These macaroons look fantastic overall. The choice of ingredients is simply top notch.

@MyChemRomance Год назад

😮 They are nothing like macaroons! These are divine and delicate.

@alenanela1743 Год назад

@@MyChemRomance The macaroon macaron debacle will never end haha

@MyChemRomance Год назад

@@alenanela1743 True, so true. Lol

@quito787 Год назад

I’ve had these in Paris and there are many macaron shops that are just as good and cost way less. So it’s overpriced and more a brand thing than anything else.

@rita788 Год назад

Macarons packed in the stylish looking Chest with the tassel is gorgeous....

@boathousejoed1126 Год назад

Where is Claudia ? I have not seen her in awhile...

@leleprtk Год назад

Every time she called it a “cookie” a part of me died

@Bonniebluejam Год назад

THANK YOU omg

@Buzz0216 Год назад

Couldn't agree more

@kim267 Год назад

I cringed every time she said 'la doré'. If you're doing a video/blog, etc., please learn the proper pronunciation of your topic.

@lilliensrose Год назад

Yes, it is kind of disturbing. 😇

@KosongIce Год назад

Don't act all fancy.

@Nula7 Год назад

i love macarons!!!!

@jeans6363 Год назад

Amazing ! These is the paradise of macarons lovers ♥️

@idrow1 Год назад

I've always wanted to try one of those. That and a churro.

@vidhoard Год назад

My mouth won't stop watering during this video haha

@wendysgobbo8242 Год назад

I love the narrators voice. It’s soothing ❤️

@ilovejewelyn Год назад

I went to Paris in October for afternoon high tea there, very long line. Such a mood there 🇫🇷 it was worth a visit.

@Scrapbookprincesskrm Год назад

Been to a Laduree in Geneva! Wonderful experience ❤

@asmraylin5932 Год назад

Nice ♥️♥️

@mathew21686 Год назад

Not a fan but they’re beautiful and what an art.

@danaschmidt2116 Год назад

Well with 3 dollars each he doesnt only make millions of macarons ,he surely makes millions with them

@jointhefist1016 Месяц назад

Oooh, I went there once when I went to France

@pcgowtham8148 Год назад

Cream biscuit 😍😁

@milicamaelissazivanovic8374 10 месяцев назад

Addicted to these. Pity we don’t have it where I live. I always get them when I’m in France.

@MyChemRomance Год назад

Marie Antoinette tea? Idk what it would taste like, but it sounds divine to try!

@juker. Год назад

from food insider to insider food

@moodycactus Год назад

Stop calling them cookies! Macarons are their own thing, not a cookie

@flugoaway3398 Год назад

Funny that this video was titled Laduree but in the scene from Gossip Girl, Blair was eating Pierre Herme 😂

@unshakeabletree9104 Год назад

“If it’s not perfect it’s tossed” I’ll take them!

@mehere8038 Год назад

yeh, you'd think they could at least sell them off as "seconds" not waste them! That's what we do where I'm from (with everything)

@TheTamaleWhisperer Год назад

Claudia should have narrated this one.

@charliefischer59 Год назад

Honestly macrons are not the hardest thing to make at home if you don't care about looks (which I know is a huge deal with them) but I like how they taste and if taste is the only thing you are looking for they are not all that finicky with a $12 electric hand mixer

@forgeustiss6667 Год назад

Brutti ma buoni

@sofiaglove Год назад

Overrated. I've tasted macrons and to be honest, chocolate chips are much better. Even the subway cookies are better. Oreo is even better. Maybe it's just me🤷

@user-rw8jo3kq8q 11 месяцев назад

I ate 2 macarons from Laduree ( fullbox) they are ok good but not impressive, today i tried the macarons from Lidl and honestly taste the same. No need to make home Lidl selling 10 pieces for 6€. 5 different flavours

@alexandrastefanidou7256 2 месяца назад

definitely overrated@@sofiaglove

@friaspr Год назад

OMG their Rose ice cream is amazing in NYC.

@swethas5824 3 месяца назад

Never tasted a macron but made them at home using home made blanched almonds and came out perfect and they tasted wonderful.. yet to taste the ones in shops 😅

@user-bz7is1kg4r Год назад

ate 6 pieces box in Geneva, i think it was around 25 swiss franc, worth it its just different than any other macarons ive tried so far

@sternyman1 Год назад

The macaron are amazing but could the voiceover have made a little more effort to pronounce the name properly? LaDurée not Lodderay

@miraggg Год назад

i can't with the way she says ladurée :O

@Quandalius.Dingleberg.III. Год назад

Nice

@___beyondhorizon4664 Год назад

I got my box from Costco 😁 made in France, it's too sweet for me 🤭 I love the cream brulee, it's not sweet without the sugar packet

@mathisconde4490 Год назад

Even if it's made in France, you are not guaranteed to get good ones. I promise you should try again at Ladurée or directly in a specializes shop in France:) Most bakeries in France won't even have good macarons

@Buzz0216 Год назад

Lol, Costco macarons are like California red wines. A joke!

@SinaAla Год назад

I think I’m one of maybe ten people who doesn’t give a crap for how macaron tastes lol. However I went to Laduree in Paris earlier this year and their croissants are very underrated 🤤

@SkipperJane Год назад

They’re definitely not my favorite. I find them generally over sweet. If they have a nice zesty lemon filling…maybe. But they’re not my first choice.

@keiyangoshin3650 Год назад

I love these but eat them with moderation! They’re a bit tricky to make but, I (an amateur) somehow succeeded lol. 😁 La Durée for me is still the best! ❤️

@XShollaj 10 месяцев назад

A wonderful Italian desert

@VolvicCitron 7 месяцев назад

French 🤓☝️

@BurgerInParadice34 Год назад

I used to work at a Paul location in the US! I would pretend a macaron was dropped or broken all the time so I could snack on it lol

@debodatta7398 Год назад

2:46 3 Sri Lankan Tamils, so many Parisian bakeries and restaurants have Sri Lankan Tamils in the back kitchen

@user-hb8yo9gx9h 4 месяца назад

Working in Laduree Paris Gcc Proud to be

@Monsieur_Balance_7 Год назад

I get my macarons from the Franprix. They taste just as good as these.

@mathisconde4490 Год назад

This is wrong, you are either lying of you have the taste of a boar

@Hallows4 Год назад

If you go to Amorino Gelato (locations in several cities), their signature offering is to take three different flavors, mold them into petal shapes around the cone, and place a macaron in the center. My personal favorite combo is strawberry, mango, and chocolate, with a vanilla macaron 😊

@josephhebert1785 Год назад

I literally thought Laduree was a fashion store until this video.

@yogeshkumar7402 Год назад

Macrons is a good recipe

@iamthatguypal818 Год назад

Not a single one of the ingredients he listed were expensive enough to justify 3 dollars for a mediocre cookie.

@josephmiddleton4331 Год назад

Did an American narrator actually just call them 'cookies' :|

@jennglow4647 Год назад

😋

@emmarounsville1479 Год назад

A greedy, feral little animal part of me wishes macarons didn't have to be so expensive or laborious to make, because they are one of those foods that give me the deep urge to scarf down dozens of them in one sitting with wild glee

@mccheung6483 Год назад

This january we went to miami Lincoln road and Ladurée was closed. So heartbreaking. 💔

@Ares666 Год назад

Where is Claudia? Haven't seen videos of her in months

@melsyoutube Год назад

he’s so cute

@wenniexu7523 Год назад

1:57 instead of tossing imperfect macarons, give them to me

@olorunyomifola-oyetayo8017 Год назад

Head chef's accent 😍

@MilaMila20240 Год назад

Believe it or not. I never had a Macaron. I guess, I am too cheap to buy one. lol And I live in the tri-state area. And I've walked pass by Ladurée so many times.

@lichh64 Год назад

So this is what Mattia Binotto is doing now

@philoctetes_wordsworth Год назад

Could we speak of Blanc Mange?

@CyclingSteve Год назад

Now get Joe to review them. 😉

@jeanguittet3477 Год назад

Ingredients, baking process, and a LOT spent on marketing. The tricky part is to get both shells the same size, but that is managed by a machine.

@Zlnfgz Год назад

How do they make the vegan version they sell in the US?? 🤔🤔

@mathisconde4490 Год назад

Chickpea

@petrojuli Год назад

Thank you for the correct pronunciation. It’s not macarOOn people😅

@likelyladsss Год назад

I prefer pierre herme

@theoriginalchefboyoboy6025 Год назад

when is Insider Food going to make a "Dimmie Shops of Brisbane" episode? jus' sayin'...

@katieo7545 Год назад

why does he remind me of Ted nivison

@songsenkei Год назад

I prefer Pierre Herme.

@kugatsu16 Год назад

I love the ones from Pierre Herme. My friend brought me back a few from Paris and after 4 days they were still amazing.

@elibrod9981 Год назад

@@kugatsu16They are sold in Saks Fifth Ave in NYC

@kugatsu16 Год назад

@@elibrod9981 sadly I live in Canada 🥲

@ShmoneyBuildz Год назад

Macaon

@ikanike Год назад

Oreo itu makaron yaaa

@metalcatmom5891 Год назад

I ate one in Paris. I was very disappointed. I enjoy Oreos more...and nice fresh chocolate chip pecan the best.

@caspianblue4141 Год назад

I am not hurting financially, however, there's no way I'd spend $3 for one of those!!! (They are not that hard to make).

@Sashan2012 Год назад

Every time she calls them a "cookie" I just cringe. No, no they are not cookies.

@tookitogo Год назад

Yeah. Between that and the mediocre pronunciation of the French names, I wasn’t impressed by the narrator.

@mamaraah2578 Год назад

I had their cookbook a few years ago. The macaron recipe didn’t work 😂

@TheRolexseller Год назад

Why would you want overpriced factory produced stale ass macarons that most times aren’t even made in France when you can get fresh ones made daily at small businesses? This is a tourist trap

@ETS186 Год назад

I love macarons. If it's expensive I'll buy one or two. If it's affordable, I'll buy half a dozen or more if I want to share. To be honest, they all taste similar.

@TheFlowerQueen Год назад

Or learn to make them yourself, it's a process but once you get it right, they're a lot of fun

@lesliecruguet4136 Год назад

You've obviously never been to the Ladurée in Paris and had any- I can assure you it is not a tourist trap. The lines wrap out the door for these delights.

@mathisconde4490 Год назад

@@TheFlowerQueen With this mentality you can do anything yourself... And macarons are so painful to make that it's often just better to appreciate them without needing to go in the kitchen;)

@Pixie2sweet Год назад

The way she says macaron drives me crazy

@sugarrrfree Год назад

I tried them in Paris. I also made them once. Still don’t like it 😂

@bulkcity Год назад

story is especially crazy when you consider the cookies taste like shit

@roucoupse Год назад

I don't know but something looks fishy when you have a very young person as a head chef in a very old company.

@philoctetes_wordsworth Год назад

You lost me, when you forgot the nuns. Macarons were a bi-product of a dessert called Blanc Mange.

@defiantgoon4061 Год назад

Wheres Claudia?

@PLuMUK54 Год назад

I'm probably one of the few who thinks macaron are over-rated. Far too sweet for my taste.

@MissySimpleM Год назад

Id their feet don't look too nice and neither do the bottoms of their shells. I'd be pretty disappointed. Especially since they say they use the italian meringue... the feet should be much more uniform and consistent using that method. I haven't tried one of there but by looks I'm not impressed (I am impressed by the volume they can produce though)

@alicebonnet4607 Год назад

Why cant I get these in the inner city?

@SDguy3030 Год назад

Lmao, because the stores will be looted

@ioanab7076 Год назад

Trigerred french be like "It's not COOKIE it's MACARON and only macaron!"

@wemakethemasia Год назад

heh for $3 a piece i expect them to be fully handmade

@fluffinator3701 Год назад

Crying in almond-allergy. :

@erzo637 Год назад

Neahhhh! Best macaron are made in Moscow. Fact!

@l1ncs Год назад

you kinda know they're simple to make if zero process is shown .. it's an almond, egg white, and sugar base, then add a colouring to suit the flavour .. filling can be jam, nutella, chocolate, or whatever can be blended .. it's not rocket science and the scalability and daily production at various locations achieving comparable outcomes proves that .. this is just a clip about brand marketing basically

@Madillusionist Год назад

I was also shocked at how simple the ingredients were when my friend taught me the recipe. But I have to admit there's some skill involved with quite a bit of manual work that it is not something everyone would want to do at home. But at the same time I've avoided buying overpriced macarons nowadays.

@MyChemRomance Год назад

Wow. You clearly know zero about macarons or how notoriously difficult to get them perfectly right.

@beepboop9464 Год назад

Simple ingredients does not mean the dish is simple to make.

@shaheenbeeharry9710 Год назад

@@Madillusionist I used to work for a French patisserie, Macarons are tricky as hell; from making the mixture at the right consistency to twice baking the shells at different temperatures for optimal results.

@huberlukeable Год назад

Can you please make a batch of at least 7 flavors of macarons and send them to me?

@leftnocrumbsbch Год назад

if u can hear this laudrée, I just wanna say ur macarons and food r so gd and everytime I visit paris u r one of the many cafes I must visit 🥰

@luxtempestas Год назад

As a good Brazilian I need to say: it's not macaroon, it's bolacha. 🤣

@angelinimartini Год назад

Macaron… macaroons are made with coconut… both good though.

@maemilev Год назад

Literally eating gold here! Macaroon at shops can last up to 3 years without any deformity.

@clare8871 Год назад

What

@ZubairKhan-vs8fe Год назад

Are those Indian guys working in the factory?

@tanhtran8192 Год назад

🤪👍

@EmmaSvenningson Год назад

There’s basically no patissier skill behind this it’s made by machines and then sold for 3€ 😳

@StevenHanover Год назад

Girl scout cookies

@BigboiiTone Год назад

My question is, with the comically inflated price, all the colours of them are natural? I would not want to pay for top of the line baked goods only to discover the beautiful colour is simply the result of red-40 dyes.

@mehere8038 Год назад

of course colours that strong are artificial!

@BigboiiTone Год назад

@@mehere8038 That is my assumption as well. However, i have picked many berries and grown beets in my time. You'd be amazed at how effective they can be at dying things..such as your skin! Lol