How LaRussell Became Hip-Hop’s #1 Prospect & Changed The Industry From His Garage | IDEA GENERATION 

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Rapper, entrepreneur, and innovator LaRussell takes us on a journey from his childhood in the Bay Area making music, to his viral freestyles that lead to an appearance on The Breakfast Club, to his current mission of reimagining the music industry from his own garage.
In this week's episode, hear how LaRussell first started gaining traction in his hometown of Vallejo, how he landed appearances on some of the premiere hip-hop radio shows, and why he has turned down offers from every major label in pursuit of building an independent empire.
Act I
0:00 - Intro
1:30 - Growing up, childhood home
3:45 - Musical beginnings
5:21 - Jobs after high school
7:28 - First album, responsibilities as a father
Act II
9:06 - Early local support, understanding digital marketing
12:00 - Starting an LLC, producing merch in-house
14:29 - Songwriting process, learning publishing and distribution
17:25 - Building and empowering his team
Act III
19:13 - The Breakfast Club freestyle, viral success
21:20 - Major label attention
22:50 - Working with Russ and DIEMON
24:30 - Reinvesting in his art and business
26:00 - Selling equity in his music, throwing concerts at his house
29:33 - Creative process, the future & beyond
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Credits
Noah Callahan-Bever
Creator & Host, Idea Generation
Starring: Larussell
Musical Director: A-Trak
Animations by: Sang Bleu / IDEA GENERATION
Executive Producers: Helena Ox, Tricia Clarke-Stone and John Walaszek
Producer: Adam Fleischer
Creative Director + Editor: Kyle Gaughan
Produced by: Only Ch1ld
DP: Jeremy Mcnamara
Producers: Matthew Justus, Spencer Kehe, Sam Miller
Line Producer: Sabrina Mota
Cam Op: Logan Parsley
Gaffer: Ryan Nelson
Sound: Adriano Bravo
MUA: Carla Grace Fajardo
PA: Marcus Gomez
Security: Timothy Overall
Shot on:
Canon
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