How Lisa Su Turned Around AMD 

Also Jim Keller is

She is a hero to many PC users and gamers. Not just her but also to the AMD family that patiently work to develope products that are budget friendly.

Kieran DeGreat ther rx line of cards are amazing

@Kieran DeGreat Are you sure you didnt just OC it too hard

@Kieran DeGreat I dont know for your gpu but for me, I bought amd card r-270 from sapphire 2013, thats 6 years alrady and it worked so great and still kicking.

AMD Raisin FTW!

meh...

@@campkira bet you're gonna be playing a lot of JRPGs implicitly made for Zen 2 processors, whether you know it or not

Pressing F

@@ElPrezzy after skimming through his profile... yeah you're probably right. Let's not kid ourselves and add in eroges to that as well lol

Don't forget about content creators!

That's so true

😁

Soon to be feared by Nvidia hopefully :)

Gengonglike Arbukle have you seen the benchmarks? AMD thrashes Intel in productivity

having a CEO with engineering and business skills are rarest of the rare

She is one of a kind. So rare.

@@pyrophobia133 becuz an engineer boss can break down problem such as social situation, economic level, engineering level and estimate time for value and production

A true leader will have Engg + Business education.

I hate how Apple is the only one that gets away with it. They don't deserve your money.

I beg to differ. I know her engineering education is crucial to AMD's success. I'm glad to hear that they are putting a lot of effort into making sure customers are using computers for good. 6:59 other competitor will never mention something like this. AMD has always valued the average user and I'm glad for the hard work she is doing! Edit: typo

@@MKeehlify how exactly what you say is different from the comment you replied? she is a success because she loves her job which is engineering.- she is not just another woman used as a frontpage cover for today's "over sensitive and force diversity world". she is a bad ass Personality and brain. her sex is irrelevant!

her uncle is good at it too

@@johnnyxp64 Why bring gender into it? I believe that if you bring age, gender, race into discussion you dramatically increase chances of offending someone. I don't like to offend people if I can avoid it. ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-gFP4dJHJXoI.html

@Davin S Agreed. Infinity Fabric is a complex beautiful beast which forms an amazing synergy with the modular Zen cores! Regarding the history of it, Infinity Fabric is a superset of HyperTransport which was completed/implemented in 2001. Dr. Lisa Su joined AMD in 2012 and Infinity Fabric was completed/implemented in 2017, given her qualifications (There are very few people that can do what Dr. Lisa Su does) I also would not be surprised if she made engineering contributions to it.

Yea she have no clue about semiconductor industry and how AMD beat Intel dominance by high value products with lower price

These msm assholes think that just having a vagina would've somehow been enough reason to beat Intel. That kind of narrative actually does a disservice to her as a CEO.

It seems like she knows exactly what she's talking about, just look at say 6:10 Where do you get that impression at all, she didn't even reference the fact that she was a woman at all

@@npip99 It's a conference for female businesswomen... The interviewer clearly didn't know how bad AMD was getting smoked by their competition the last decade.

By focusing on her being a women she ironically insulted her true great achievements. Marie Curie also went from being a brilliant physicist who discovered several elements to simply that woman that won 2 Nobel prizes. While Curie must have been honored by those prizes during her tine it is her work that had the most profound impact yet it is not what many remember her for. This whole culture of victimization and praise based solely on gender has really hurt our society. It has turned human innovation and ambition into a 2nd grade battle of male vs female while the women who innovate are praised for their gender and the men who innovate resented as if they were the obstacles to the women. Universities have long been the home of so called liberal ideologies so one would expect women to be accepted there before they became accepted in other places of work or study yet women have for a long time had lower enrollment rates in such fields relative to men, the minority that did enroll and made a career out of their study often attained similar positions to men especially in the 2nd half of the 20th century. Now it is being made to seem as if women are being targeted and suppressed in these fields and by businesses when those same exact businesses get on their hands and knees to spread SJW messages to appeal to the most vocal and "outraged" consumers. This type of society is cannibalistic in nature and the so called SJWs will be it's own downfall. At this point I only hope what comes after is better than this.

Chad Company

ive been with intel forever but Im switching fully to amd. Getting the 5950x, and the 6900xt. Cant wait

I had a chance working on AMD as a contractor for a brief period of time and can say it is. It's more horizontal in it's structure. As they themselves say, they're more like free-spirited pirates who are focused on bringing on technical innovations. That was my impression too.

It all depends on leadership

@@redacted8872 your intel 💩

true. . I hate her eyes, her expressions, gestures. .

@@jaybonline Reminded me a lot of Kamala Harris tbh.

I got one good thing out of that interviewer - an epiphany - "She represents all wimmin" type remarks - sold as being meant to uplift all women - really also means "We who are nothing, we get to ride her coat tails. And smack every dumbass unrelated idea on that train." Plus the political stuff. What a jackass interviewer.

@@DoNotSayThree Noticed this too, always looking around and never keeping eye contact. So silly.

Not many can.

thank jim keller then.

@@Dr.WhetFarts why not both? Tbf, he's kinda overshadowed by Lisa.

It's crazy how long 4 cores on the mainstream were the norm. If you look at the 2 core period on the mainstream platform. That was only 3-4 years? Whereas 4 was more than 10 years with intel.

Lol

It would also have accelerated the transition to ARM.

She ain't no amateur.

i was wondering if they were pre approved or anything, she did really well and i learned from this pretty cool!

More like vaguely dodged.

2 genders Male and political 😎

she is literally a boss

Here here. I have the same but a 2600x. Congratulations are in order for Radeon's dramatic turn around from Vega

I got a 3600x but 5 y/o old radeon. The new cpu is great. What do you think about the gpu /cpu combo though? I'm thinking of going for a 5700 or 5700xt too.

@@ronnymueller1918 I like it. It had a few flaws with drivers intialy, but now it almost works without any hickups. The FPS in games on 1440p 144hz monitor is pretty good. Lowest I've seen was around 62 in Assasin's Creed Origins during a cutscene. Normal gameplay is around 70-80 FPS in that games. Non triple A titles run way above 140 fps

@@noricardas1 those Anvil Next games preform so bad on AMD it's almost funny. It was running at 45 in Odyssey on high. All other games are great though. Hitman regular exceeded 144 FPS and Outer Worlds is performing strong too.

@@noricardas1 and how do you enjoy 1440p gaming? I'm not decided on this, because I'm afraid that 1080p on a 1440p may look bad bc of streched pixels (forgot the technical term for that). And not all games and programs support 1440p so 1080p on a 1440p screen is a real concern for me. Did you have any issues with that?

I would like your comment, but it has that magic number.

@@Beos_Valrah Good catch :-) Didn't saw that one. Eventually, someone will do it without thinking about it, so I think you can go.

@@DS-pk4eh I'm back to do it now :))

She's on her way to be part of the PC Master Race Pantheon.

MGTOW: A female CEO, she got there because of her sexuality

I’d like to see a successful feminist. Well not really. But if you can list one...

@@johnmadsen37 And your definition of a feminist is?

Ok incel

Not unless she saves Freesync from Ngreedia shytefyuckery!

@@SaulKopfenjager I don't think they will and here is why. Freesync was never about branding, it was about becoming a market standard. The more that Nvidia users purchase freesync monitors, the more they drive that point home. Nvidia always going to do their branding, but their customers save money by buying freesync monitors now, and monitor guys will be incentivized to put out more quality freesync displays.

@@dondraper4438 The thing is that monitors who were previously marketed as AMD Freesync are now Nvidia Activesync. On the monitors pages now you cant find AMD mentioned. Even the colors are changed from red to green.

@@dondraper4438 we do get your point, but AMD does have to do something about marketing. If they simply let Nvidia steal that branding from them then AMD is gonna loose mind share. And without mind share AMD could even create the miracle cpu 15W, 16c32t, 50% higher ipc over Intel, 100$, and still they wouldn't be able to sell it..... That's the case with their GPUs. Nvidia marketing every freesync monitor as g-sync monitor is gonna make people wonder why no monitor is compatible with AMD free-sync and so they buy nvidia GPUs....

@@jonson856 yep its not like they are outselling intel 9/12 months of the year oh wait

Shame that gender barrier has still to be mentioned.

​@@cupair I'm sorry, it had no special meaning. It's just that this was a rank of most influential women. I think she's much more than that, she needs be up there with the big boys and girls.

Gender is nothing

Also beat the race barrier.

@@westcoastkidd17 She's Asian, there's not really a racial barrier to Asians... You clearly watch too much dumbfuck TV where they've convinced you that anyone who isn't white has a barrier. You need to go get educated.

Wtf is "base AMD Grandma"?! R u dumb?

@@TheManinBlack9054 quiet! free software tool. I need a key for nfsu2.exe

she's actually only 50 but defos looks like a grandma

@@TheManinBlack9054 It's a phrase don't be butthurt about such things sigh. Do you have ADHD or what?

Totally agree, she has knocked it out of the park this year forcing Intel to cut 2 billion in prices. I really hope and beleive next year will be the AMD GPU win forcing Nvidia to finally cut prices. Also I'm interested to see what Intel's entry into the GPU brings next year. It's all good news for the consumer tbh. Good tech times ahead.

slayed is an overstatement to say the least, intel still dominates the market, though I am enjoying the power shift

Nvidia is a not going to be so easy. AMD doesn't need to try overtake Nvidia they have target customers with cards with great performance for a great price without all the extra features added Nvidia has. When you buy a new Nvidia card you are usually investing in new technologies like RTX and A.I PHYSX etc. People forget this point and often wonder why cards are so damn expensive. If you actually look at the R&D expenses and programming gone in to it. Its not cheap and you bet prices will be high and they better make a return for investors and please them.

@@sandyleask92 yes im getting 2 2080ti's if my motive was to play games i would have gotten a 5700x but i need those tensor cores

It's better for AMD to keep low profile. Been a fan of AMD since the 90s and my Athlon X4 740 still works perfectly.

Thanks again!

I used Intel for the majority of my gaming life, but have always secretly hated them for their... tactics. Overpricing their CPUs, offering measly performance increases between generations, and just overall gouging customers for every last cent. Still, I used them because there wasn't anything that came close. I still can't believe that a mere 3-4 years ago, 4 cores was all your could hope for in the mainstream market, because Intel said "4 cores is all you need" for the longest time, but it was just an excuse to charge 1000+ for any CPU with more than 4 cores... Thanks to AMD, now we even have 16 cores in the sub-1000 price bracket, effectively destroying Intel's overbearing dominance and price gouging. Did you know that the 16-core, 3950X Ryzen that costs $750 bucks matches or beats Intel's $2000 18-core CPU? And the 12-Core $500 Ryzen matches/beats Intel's 9900K (or whatever it's called) that also costs around $450-500? That includes gaming, haha. Mind you, that's on single-core performance. Multicore performance is all AMD now. Not only because of the higher core count, but because their architecture is much more advanced. That aside, AMD suffers from none of the security flaws that Intel CPUs keep having, their CPU design and architecture is leaps and bounds ahead of Intel's decade-old designs (In other words, Intel's "modern" CPUs still use a similar architecture to Sandy Bridge [2000 series i7] not much has changed. They were at the top, and got lazy... producing the same crap over and over and charging ridiculous prices for it) I currently have a Ryzen system and I can tell you. You will not regret it if you do it.

20 years ... so you missed that the Athlon Cpu's from AMD was better then the Intel Cpu's right ?

@@allxtend4005 I have AMD A6 APU in laptop. It easily beats my friends i5 3rd gen in real life test not in benchmarks. Both were dell laptop have similar 4gigs of ram and 1333mHz speeds. I ran creo 3, gta iv at fingertips. And i5 couldn't managed to run gta san andreas without lagging. I know it's more of gpu test. But for price, you get very good cpu + gpu also

...me too!

@@danielo9827 how many truths in a paragraph. 👏👏👌

Facts

Totally!

$58ml+ salary in 2019 alone!

idk why I read LISA as USA

Zade YO so did I!

The girl is mine.

You are tearing INTEL apart LISA!

Dr. Lisa Su is both an engineer AND a business person. I think this combination is key for her success at AMD!

@@Beos_Valrah She has SO MUCH education and REALLY understands what she's doing and what the company needs to do to remain the leader.

she is a strong Human, why you degrade her by her gender ? The same thing can be done by a men but no one say "he's a strong men" ... did i ever hear someone say Elon Musk is a strong men Because of inovation ? As long as peoples like you (femenist's) think this way, the world will be never better for Men/women.

they fapped 8 years straight instead of R&D

Yeah. With all the money they earned they could've pushed the technology instead they prefer to fap all day.

@@ov3rkill Intel actually brought out a 6 core 12 thread cpu to deskop with the i7 980x in Q1 2010. Then they decided it was too much and stuck with 4 core 8 thread i7's instead. Right up until Q4 2017.

Come on guys, we all know that "4 Cores is all you need" (Intel's words, and excuse for charging $1000+ for anything with more than 4 cores)

@@dondraper4438 To be fair at that time was overkill because software wasn't ready. Most of the software didn't use more than 1 core. But since 2015 is the other way around.

She's definitely helped innovate technology. I think Intel would still be making dual CPUs if she didn't start pushing core count.

@@scottyhaines4226 exactly

The PS3 was so ahead of its time thanks to its CPU which almost led to its demise. But it was overkill for the games themselves, which never truly utilized its potential.

@@neoqueto I agree. The Last of Us is one of the games who showed the full potential of the PlayStation 3's CPU.

@@billijiran5995 yes, The Last Of Us on the PS3 looks better than countless PS4 games. And is also resource intensive in other areas, not only graphics.

I notice that too. I guess she is not very good at hiding her feelings.

@Appoddigare ryzen 5 1600. oc

Where are you from? That is too good price!

Nah you're assuming!

Ikr

She is not interested in tech world for sure.

I think ARM may be a tough nut to crack.

dat Samsung deal is HEALTHY -- CHONKY revenue

@@hantzleyaudate7697 yup, guess we'll soon see AMD on Samsung's exynos chip

I am the first to buy AMD Phones!

@@kampret06 exynos is going to be shutdown. No more future development on it. After S11 and note 11, they would be using another processors.

No doubt this lady doesn't even understand how Lisa Su was CEO through the darkest stage of AMD's exsistence and brought them back to market relevancy. But whatever, they just see she is a lady and cling onto her. Glad Lisa and her team brought some sanity back to the pc market.

hussein hussein An Interviewer that doesn’t even bother reading the guest’s wiki page before the interview is a horrible interviewer

yeah, the interview felt off.

2:40 extreme communication, 5:10 engineering focused

@@czmliu Plus sticking with a direction once they'd invested in it.

I 100% agree!

And, guess what, she's well-respected for that... It's almost as if women who are smart, confident and hard-working, command the exact same level of admiration and respect as a guy would!

not that garbage meme stuff; I feel like Lisa doesn't even care about her gender in relation to her business though she just wants to make a really good product and inevitably she becomes an inspiration to everyone, even people who think of feminism and how women have just as much potential as men etc.

💯

@@bananya6020 💯

Lots of women are into tech and gaming too. I will admit that engineering classes are still largely dominated by male students but the demographics shifted massively from just a handful of female students in the entire engineering faculty at my university (literally

Why would you say that? No one really asked and what you’re saying is based.

@@dumbmoot1708 Maybe because "Most women won't know how great Dr. Lisa Su" ?

Update: I just upgraded to a Ryzen 9 5900X. Thanks again Dr.

@@RSID where did you get the money for that shit bro

I have the same CPU, I've been doing tonnes of overtime and I'm upgrading to the 3600 at the end of this week, the 1600 has been awesome and never let me down, I have a gtx 1060 6gb at the mo, but getting the 5700xt end of this week too, AMD with Lisa Su has made the PC market a lot better place.

@@will4may175 Niiice stuff there really. I will just wait for a second hand 3600 to pop up.. Just working class here without opportunity for overtimes lol

@@ramibos6549 I am just a postman but theres always someone off sick, thanks to them I can upgrade, but I know how you feel been there for years, this is the first time I get to treat myself.

thumbs up your comment

Nice I'm saving for this

True. Only positive responses.

adreno was sold to qualcomm

@@welyum7308 I meant GPU's architecture. Yes, Qualcomm bought it but its architecture was designed by AMD.

still AMD not owned it even radeon architecture was developed by AMD, its Quallcomm's

I bet you have google

@@welyum7308 Yep sold off long ago the architecture now is very far from AMD Radeon. But notice how Adreno is an anagram of Radeon.

3 likes bruh

I fully agree!

Right now she is absolutely the queen. Take a look at the AMD stock the last couple of years, it's been amazing to watch.

Especially given the fact Intel's R&D budget alone was massively greater than AMD's entire revenue

Maybe she doesn't love her job as much as Lisa Su loves hers

Well the answers were boring, dodgy and generic and PC.

Bruh, she is there based off merits alone. Her being a lady is just biology, but her leadership abilities, and domination of Intel is entirely done by her merits. Meanwhile Intel's Brian Kraznich is long gone (from Intel) and that's entirely due to his merits and actions as well.

hussein hussein hey that’s pretty stupid of you to assume I meant gender... smh I was talking about the fact that she is an engineer by nature and not a traditional bean counter....

@@carloscruz7317 I apologize man and I agree; glad we have an engineer as CEO.

@@carloscruz7317 most companies are focusing on short term profits to please shareholder rather then making long term plans and customer relationship. Everyone bought Intel due to its performance but no 1 loved it. They didn't have a respected spokesperson.

@@dondraper4438 I definitely think "merits" earned her a place but tech is very white and male. Considering her qualifications and knowledge, if she were a white male, she would have long ago been swooped up and made a CEO elsewhere. This is what is so short sighted when it comes to the gender and race issue in tech, people that are not white males or Indian /Asian males generally are not called on unless there is no one else. I used to work in investment banking and thought diversity was an issue there but now that I work in Silicon Valley, it is far worse in most of the tech companies, especially for people of color.