How Luxury Brands Brainwash You to Buy 

as a fashion designer and tailor i can’t find it in me to buy luxury items because i know how much it ACTUALLY costs

"Luxury brands are not for the rich; they are for the poor." - Sabri well said.

Now that I am older (41), I realized these luxury items aren't exclusive. Go around the mall or streets and you will see a lot of people have them. Even the birkins. Spending for these is totally a waste of money. As a woman the best way to look good is if you are fit. Anything you wear will look good on you.

Dude taught me more about brand & marketing in 13 min than my 2 years of MBA program did.

No luxury brand can brainwash me, it starts with me not wanting to walk around as free advertisement for any brand.

The greatest luxury is freedom. Freedom of movement, freedom of choice, freedom of expression and freedom of speech. They cost nothing but are priceless qualities all human beings could learn from.

The rich wants to look poor…the poor wants to look rich…eternal dilema…

I'm glad you mentioned that when you buy items from this luxurious brands, you're paying for the status and not the materials, because people would be surprise how BAD the materials actually are.

there's a book called whispers of manifestation on borlest , and it talks about how using some secret tehniques you can attract almost everything in life it's not some bullshit law of attraction, it's the real deal

You had me at "they target poor people not the rich"... you've got all my attention, continue

All luxury brands are a waste of time and money. I realized many years ago that I'd rather have money than things

Growing up in NYC, it was ALL about name brands. It was horrible and I didn’t really realize how bad it was until i moved away and spent time around people who had money but didn’t care about luxury items.

The marketers will make you feel like you're missing out by not buying. They target people's egos by supplying products that elevate their status

Poor people buy clothes, middle class people buy cars, rich people buy real estate. I've heard this a few times.

"It's the last one in stock" is a very common sales tactic, not exclusive at all to luxury brands. When helping a friend buy a laptop years ago, I heard that same sentence, first at Circuit City, then a few minutes later at Best Buy. Both salesmen made us wait a while for them to "check" if they had any still left on stock. The salesman at at Best Buy was speechless when I told him: "you still have one left? How lucky we are, because the same thing happened at Circuit City".

I've been in Marketing for over 30 years. This video was spot on. Great job.

About 20 years ago I said to my friend do you like my leather gloves. He said "Oh are they Donna Karan?" "No they're Marks & Spencer." he sneered so i said "When I am earning Donna Karan wages I'll buy Donna Karan gloves!" Now I am earning Donna Karan wages but still don't buy the gloves, i stick to my £20 M&S gloves.

ANYTHING you pay for in life, you're not actually paying for the thing you're buying, but the feeling/emotion you get as a result. We're all buying and selling sensations.

When I see queues outside of 'luxury' stores I can only shake my head. It reminds of the Soviet era bread lines. What on earth feels luxurious about standing in line to purchase something? The extremely slow service in these stores is also off putting. Time is valuable. These tactics are not designed for high net worth individuals. None of it equates to a good customer experience; it feels more like an ordeal. I can only conclude that these brands loathe their customers.

Some people spend too much time watching others and spend so much trying to look rich/popular. Narcissism will ruin you.

$3,500 for a bag that costs $60 to make is outrageous. 5 grand for that ugly tracksuit? 😂 They are really taking people for mugs.

My lord that Gucci tracksuit is absolutely horrible. People really buy that? Class and cash don't come together

If you walked out of your house with natural makeup, neutral and good-quality clothing, groomed hair and nails, and a high-quality replica Chanel, who would doubt the bag is not the real thing? It is a perception. On the contrary, if you wear wrinkled clothes and have messy hair but carry a $10,000 medium classic Chanel, everyone is going to think it is a fake.

I learned my lesson early. This happened years ago, after getting my first well-paying job. I bought a Coach bag ( which cost a lot of money for my budget). I was showing it off to my mother while I filled it with things from my older (cheaper) bag. Mom only had one thing to say: "Got everything in there but all the money you spent". And I never, EVER bought anything else to impress others.

11:41 Imagine having such a big store with workers and security staff and nothing to sell for an entire day!!. What a mind game they using on us.

Watching this made me realize how free I am because I care zero to have any of these things!! My day, my focus is on more lasting, more important things! I care zero about status or what people think of my status. I’m freeee!!!

At the last party I was at, I was wearing a 27k diamond Cartier ring. One of the party goers looked at me, eyes as wide as plates with dollar signs in them, he picked up my hand lightly and said, "New ring?" I smiled and said, "Yeah". Didn't have heart to break his bubble and tell him it was a copy I picked up for £5.50. To this day that guy thinks I'm minted. 💍

I regularly get compliments on how well dressed I look at work. I always make sure to let people know, “99% of my clothes are from Target. My shirts are $30 and my pants $35.”

love the video. this is exactly why you can get into sales, advertising, and marketing jobs with a psychology degree… sales is simply all about psychology 🤷🏾‍♀️

as a person in the marketing and pharmacy business i can tell you that it is a very good video. Words or ideas like: creating a sense of urgency, limited availabilty, social status, recognisable brand centered around the ideas and concepts, and value are very real and correct and used every day by all the shops and brands and the business. Every day we are brainwashed and manipulated to buy....and this happens for each of us from the phone, clothes that we buy up to the car or even houses

I stop buying luxury brands a year ago it’s more about how u put it together not the brand and my motto now is ..” if it’s not on sale …let it sale! “ 🤷🏿‍♂️🤷🏿‍♂️🤷🏿‍♂️

I have been applying these exact tactics in my Freelance business and IT WORKS

Fair play to LV, if someone buys a bag for $3500 and it cost $60 to make. More fool them for being rinsed.

Now that I’m older and wiser about money management i shop at Ross,Marshals,and Burlington coat factory,my bank account stays full and i never max my credit card out,if i was this frugal back in my younger days i would have being rich at this point in my life.

Ever since I read that rich people never buy labels, it changed my mentality. They have personal tailors. It makes the whole brand thing seem completely silly.

I worked for a very popular designer shoe brand and I got to see the prices that the shoes cost to make abroad. There is no way that I would ever pay the retail prices for any popular expensive brands after seeing the invoices. I have friends that like to throw out label names and how much they paid for the item when they are wearing it to impress everyone around them. However, they don't ever impress me because I know what the designer really paid for it before distributing it to retailers! 😂

0:33 never mind luxury I want to buy those hidden camera glasses now 😆

One time I wanted to look around in Dior, the store was EMPTY, seriously, but they still made me wait for about 10 to 15 minutes. I could tell that the door guard was uncomfortable about it because it was SO obvious.

Funny enough, the popular luxury brands like LV, Gucci (although they're getting back to quality) & Prada, Balenciaga etc..., when I used to buy their clothes or accessories, they would peel very quickly. When I started wearing Brunello Cucinelli, Thom Brown, Tom Ford, Zegna, Zilli, Brioni, the quality is through the roof. They're going to last you years and still look AND fit like it's brand new. It's like the popular brands take the same approach as fast fashion but just charge ridiculous markups. So I don't believe luxury brands are rip offs, I believe you just have to know what you're buying in terms of quality vs paying for the brand name and that's when I realised there are two sides to Luxury fashion. One sides prioritises hype, exclusivity and branding, that's your Gucci, LV, Balenciaga, Prada etc... The other side prioritises quality, structure, fit and longevity, I mentioned some of them earlier. You can find a Hoodie for $200 that is more quality than a $800 hoodie at the same time you can find an $800 hoodie that is impossible to find at a lower price-point unless you make it yourself, it all comes down to the brands objective & purpose. Again, some brands prioritise hype, branding and exclusive drops more than quality and that's how they justify their price-point, while you can have another brand at the same price-point that solely prioritises the quality, structure, fit and longevity of their clothing and that's how they justify the exact same price point. It all comes down to if you know what you're buying.

TJ Max and Marshall have luxury goods at discounted prices. Our favorite stores.

Normal people don’t shop at these stores anymore for this specific reason

$10,000 for a bag that cost $50 to make 😂

I know real rich people, including people who are either multi-millionaires, and members of a family that are actually billionaires. They do NOT use or buy these so- called 'luxury ' goods! They spend their money on art and expensive colleges for their kids!

Okay, I’ve always scratched my head about the obsession around the kislux book totes and their practicality, but this one is adorable!! Congratulations

I'm still trying to pick my jaw up off of the floor at "$4,000 roll of luxury tape." What?! 😳

Wish people would stop promoting Balenciaga, are we just going to skip over how they were promoting BDSM accessories with children in the ads. Stop giving this company any kind of promotion on or offline it's sick.

Once I learned about luxury marketing....i saved a ton of money....🙂

I’m not rich but the second I see someone with a flashy item, my first thought is “oh, who made you feel so small as a child that you need strangers to awe at you?”

Almost hitting a million views for this one. Those of us who have come far with Sabri know this is a milestone. No wonder he hasn't posted this week. He's giving it time to hit a million, probably more. ☺

Manufactured Scarcity & Exclusivity: Luxury brands like Louis Vuitton and Rolex deliberately limit product availability to create a sense of urgency and exclusivity, making their items more desirable. Price Priming & Status Symbolism: These brands set high prices not based on production costs but on the value of social status they project, turning their products into status symbols. Neuromarketing & Customer Experience: Brands like Balenciaga use neuromarketing to study consumer behavior and emotions, optimizing their marketing strategies, while also focusing on providing a premium customer experience to ensure loyalty and repeat purchases.

Feelings are not rational and that is why it is important to be aware of them. I still get my dopamine rushes every once in a while but I do it at the thrift store! LOLOL

This works, a coach I know was putting people on a waitlist while she was not busy and was barely making any money, and she made 1 million by the end of her 2nd year of offering coaching like that. Now she just sells online courses and travels the world.

Sabri, it’s good to see one of your videos finally getting the views it deserves. It’s felt like for ages that your videos just never got picked up by the RU-vid algorithm - until now!

I worked as a researcher in global market research firm for a few years. Left after I felt like the job was so meaningless and was all about persuading people to buy things that they don't really need. It's not just luxury fashion brands, all big multinationals like Unilever and Nestle invests millions of dollars into market research companies globally. It's sad that some of the world's finest psychologists, sociologists and ethnographers work for these big companies instead of the healthcare or education sectors. Every single colour, smell and fragrance of even everyday household products have had a massive amount of research done to see which one's capture human senses the most.

we want what we can't have, we want exclusivity, we want quality and we want status ... we are human beings.

The whole point of being a luxury brand, I think, besides quality and the history of each high-end brand that creates leverage, is exclusivity.

Incredible videos Sabri and team! Production level is spot on. Impossible not to watch the entire video! Appreciate your insights and teachings.

My wife and I make a great deal of money. My favorite store is ROSS! I have absolutely NO issue with wearing $30 jeans and $20 watches.

nah you're wrong on iphones. they literally have limited factory capacities to pump out the phones. the demand simply far exceeds the supply at launch, it's not a strategy to limit the supply.

Actually rich people buy more expensive stuff.There are more expensive bags and clothings that a lot of people don't know the name that are more expensive designers that are never heard of.But the poor only know LV's,gucci 's are the most expensive ones.

"We're out of stock" is something I'd expect from a 7/11 on the corner, not a premium brand where I'm expected to pay thousands of dollars. Personally that would really cheapen the brand for me seeing how they can't even get their distribution systems working properly. But I guess it works on most of the public... smh

Never a fan of luxury brands or goods, but this is ridiculous! I now understand the trends about luxury brands and good thing I have never patronized any. And seeing famous vloggers once they get successful, that they firstly splurge on luxe goods before anything else. No offense to those who truly love luxury goods, but for me these are not worth it.

Most of these “money gurus” talk crap but you sir are amazing!! You’ve taught me so much here I can add in my business.

A transaction takes place when value EXCEEDS price

Trust me, there’s watches in the back. You just don’t have an established buying history with that dealer for them to bring any out. It’s all a scam now

This is why so many true Rolex collectors give up.. the AD's gatekeep everything. They always have plenty of stock in the safes. They just refuse to sell to anyone who hasn't been properly vetted. Such a horrible business model. They make you feel bad for wanting to spend your hard earned money on their product.

Fantastic video🔥🔥 I have incurred so much losses trading on my own....I trade well on demo but I think the real market is manipulated.... Can anyone help me out or at least tell me what I'm doing wrong??

He is telling the truth . I worked luxury retail for years. I even did an experiment , using an average run of the mill navy blazer to show how gullible customers can be. I pretended to be a customer who was desperate to have this navy blazer. The other customers stopped browsing , came over to see the blazer and began to argue about who should try it on and buy it.

Damn, this is a huge masterclass with so many nuggets. Thanks for sharing!

Actually imo, one of the best more “premium” brands Is coach. It’s not as expensive as the top designer brands, but the quality is absolutely there. They use real good quality leather, have some nice modern but also very classy designs, and their stores and staff are very friendly.

Excellent! You could do more videos like this to help women and men not to spend their money with brands just to be accepted. Instead they could take all the money they would on this brands and buy properties. 😊

I am so glad I was never into a brand name. Never really see a logic of drop that much money.

I was wearing a dress from TJMax, and friends commented that I got it from Sak’s Fifth ave. in NYC.

The value you gave surpassing Alex Hormozi at this point

if I had the money to buy that stuff I wouldn't.

If youre buying to showcase status and wealth then you've already got a poor mindset. Style doesn't require a hefty price tag

I had a one dollar bag from a friend, this bag I used for 3 years and I liked it a lot and I am still on earth 🌍

I've lived in NYC and Miami and have been around the rich and the poor. The poor always had luxury brand items that advertised the brand. I would see them buying the loudest luxury items and paying for it in cash in small bills they probably saved for weeks or months. The rich often fooled me into thinking they were middle class because their shoes, pants, and shirts looked like plain clothes; until I asked them about it and discovered they were wearing $800 sneakers, $500 jeans, and $200 t-shirts from brands I never heard of and only other rich people would recognize. The truly rich wear 'quiet luxury'. It's not a leather belt with a big 'G' on it to advertise Gucci. It's a plain leather belt with a normal belt buckle that cost $300 because it's made of the finest leather and craftsmanship. In fact the less the item shows the brand, the more exclusive it seems and the more desirable it becomes to the truly rich, because it means you bought it a small store that only those on the 'inside' know of. To drive the point home, I was complemented and asked about a Hermes black fabric bracelet I was wearing with gold on the tips and a gold 'H' in the middle which held the band together. The man who asked me owns several jewelry stores and shopping centers. He never realized that Hermes never made such a bracelet and I bought it on Shein for $1.85, but I was happy to take the compliment.

I’m 52 hoping to end the rat race by 60 with above $1M. I know money is a liability to be exchanged for assets with real value like real estate (properties for rent) stocks (dividends) bonds (interest) But, what is it with bitcoin? I hear a lot about it and I'd love to diversify my portfolio.

When you pay a lot of money for a “luxury brand” and the quality is only average, or it’s even low quality, it’s fake luxury. Quite often you pay for the brand, but not for the quality. It’s not real luxury, only good marketing.

It’s like some toxic "friends" and colleagues, the more you "want" them to be your "friends", the less they are interested in you. So why bother at all. 😂

The variety of textures in the kislux pack is impressive. From smooth leather to textured suede, there's something for everyone.

In India, it’s common to see normal people even workers and small shop owners wearing brands like Supreme, Gucci, Dior, Armani, and even Rolex. However, these are often first-copy products, made in India or China. Because these replicas are so widespread, why would anyone buy the authentic items and still fell in such category. After all, here $20 Gucci T-shirt looks almost identical to one that costs $1,500. This prevalence of imitation goods creates a sense of caution, as no one wants to inadvertently fall into the “fake premium” category.

I was brought up in a sophisticated family. I value high literature art etc. I would die of shame if I have to wear those tasteless clothes which screams „I have nothing to offer as a personality and character, I have such a low self esteem and I think about myself I’m worth almost nothing so I have to wear at least something which screams hey, I’m somebody because I can buy it“. I actually pity all of them a lot. They reduce themselves literally for something which can be bought for money. The obligatory „you can’t buy class or people to genuinely like you“.

Forever 21 and H&M are luxury hidden gems that have sales! They are beating Gucci, Louis Vuitton, Hermés, Valentino, and Balenciaga out of business, giving them a run for their money!

Love you brother 💖 I've been trying to say this to my family for years because I used to work in the fashion industry, But you've visualized it, and put a presentation in one of the best balanced way possible, jizaikhallahukair 🙏

The sad part is, there are actually people willing to buy them. These buyers are most likely from upper middle class trying to act or pretend like they are the elite class smh.

Yes, you're right about everything in this video. But I fail to see the point highlighting these tactics? None of these were secrets to begin with, and consumers of luxury goods are perfectly cool with all that. At the end of the day the consumer is a happy camper for owning an item at a price he/she deemed fair, however large that amount may be. No-one got hurt, no-one got scammed, no-one went home feeling bad. There are a lot worse things happening in the world than manipulative sales tactics.

I am in upper middle class and never never will buy these stuffs. I prefer to buy knock offs, imitation at cheap prices. No way my money go to blood suckers

I do about 250K a year. 90% I’m wearing clothes from a thrift store. No joke. I do dress up for occasions though. I use fast food apps for deals on food. I have big feet, size 14/15 and my brother in law is 6”11’. If he doesn’t like his shoes I wear his hand me downs. I subscribe to SuperCuts $189 a year for unlimited haircuts or go to my local college for free student hair cuts, Top Roman is a staple in my pantry, and my entire house (I own 3) is furnished with market place furniture. Couldn’t care less. I look like a bum 90% of the time. But what you can’t see is my investment accounts 😏 I do however spend on travel. To me that’s priceless.

1:30 the song is beautiful

Brings memories of selling real estate in Miami in the 1980s. All the photos were photo shopped. No trash, no homeless people, lots of Disneyland stuff, etc.

I remarked that Luxury brands don't advertise their commercials daily on TV!!

I love designer and fly things,i'm a boutique owner, I shop solely at the outlets in Germany, France and Italy, they make me feel good and i can afford them,when i couldn't i didn’t even go near those stores,buy what you can afford, enjoy your life 🎉🎉

Rolex actually does have watches to sell in stock at the store. It’s just that you’re not at the front of the waiting list to be called to buy it.

kay, I’ve always scratched my head about the obsession around the kislux book totes and their practicality, but this one is adorable!! Congratulations

There are some people that buy luxury goods because they are having emotional problems so they buy them to make themselves feel better. However this is a temporary “high”. Their problems won’t go away with expensive products.

This is why we have inflation because prices no longer reflect quality or value.

Just found you, Sabri, and this video made me smile. I always felt the odd one out when I refused to pay these ridiculous prices. The story behind the production of these products is even more shocking.

I have watched many of your videos, but for some reason this one hit home - in the right oblongata. Thank you.