Though smoking rates in the United States are declining overall, the percentage of smokers who use menthol cigarettes is rising, according to Robert Jackler, MD, the Stanford School of Medicine's Edward C. and Amy H. Sewall Professor in Otolaryngology. This growing popularity of menthol cigarettes is driven by advertising targeting teenagers, women and Black Americans.
In this 90 Seconds, Lisa Kim speaks with Robert Jackler, MD, about how menthol cigarettes ads have targeted certain audiences over the last century.
Robert Jackler, MD, is an otologist-neurotologist who specializes in complex ear diseases. In 2006, Dr. Jackler and his wife Laurie founded the interdisciplinary research group Stanford Research Into The Impact of Tobacco Advertising which conducts research into the promotional activities of the tobacco industry.
Lisa Kim is Senior Manager of Media Relations for Stanford Medicine and Stanford Health Care. Lisa has a deep background in journalism, as she is an Emmy Award-winning journalist who has covered stories on both the national and local levels.
For more: stan.md/3MIzp7A
#Smoking #MentholCigarettes #Advertising
.
.
.
Stanford Medicine advances human health through world-class biomedical research, education and patient care. Bringing together the resources of Stanford University School of Medicine, Stanford Health Care and Lucile Packard Children's Hospital, Stanford Medicine is committed to training future leaders in biomedicine and translating the latest discoveries into new ways to prevent, diagnose and treat disease.
The Stanford Medicine RU-vid channel is a curated collection of contributions from our School of Medicine departments, divisions, students, and the community. Our diverse content includes coverage of events, presentations, lectures, and associated stories about the people of Stanford Medicine.
26 авг 2024