Major League Soccer’s VP of Brand Marketing, Jesse Perl, joins The Current Podcast to discuss how young people are growing more interested in soccer, the significance of the league’s deal with Apple TV+, and the importance of building local support for MLS teams.
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The Current Podcast shares insights and inspiration from marketing leaders from the world’s most influential brands. In this season, hear from executives at Tubi, Hilton, White Castle, Moderna, Booking.com, AARP, Hershey's, National Republican Senatorial Committee, BBDO Worldwide, Instacart, and Major League Soccer. Subscribe and listen to all seasons: bit.ly/40up6dM
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Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet - identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing - all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: bit.ly/3SAM0wR
8 сен 2024
