How one endorsement destroyed a billion dollar brand 

I'm 38 years old and I recently bought the crawling dragon baggy jeans, a bomber jacket, sneakers and a cap and I absolutely LOVE it!!! I think especially the baggy jeans look just amazing and cool and I don't even care what people say or think and that I 'should dress my age and not look tacky', but fuck it at least I feel good, comfortable and HAPPY !!!!! :-)

Definitely been rocking Ed Hardy lately, I think it’s back in some regard

This video shows how fashion 100% relies on perception. If high status celebrities start to rock ed hardy gain for whatever reason, it's gonna get really popular again

Pretty nice vid my guy ! I remember the Ed Hardy/Audigier craze in the late 2000s, it was a weird time for fashion indeed lmao

I think the brand has settled into a comfortable niche, it still has a dedicated fanbase and while it may peek back into popularity every once in a while ppl who do fw the brand will still wear it regardless

Ed Hardy shirts and soon Affliction shirts were huge in the mid 2000s to early 2010s. I disagree that any one person or event killed the popularity of Ed Hardy, because Affliction and other brands with similar designs fell off around the same time. That late 2000s aesthetic just got old. Technology, fashion, music and reality TV all changed in the 2010s. Jersey Shore stopped airing in December 2012. The baggy pants look was out and with it everything that went with it, whether that was basketball jerseys, bowling shirts, or shiny graphic tees.

so the husband of the woman who popularized the "KAREN CUT" killed Ed Hardy?

I was in middle school when it was at its peak.

I like this brand I think it’s still very trendy

Oh man! I remeber i had the black tshirt of the one stallone was wearing

Great content

Good video , ed hardy clothing is disgusting tho lol

I loved the ed hardy days lol there was even a song anout it in 🇬🇧 lmao 😂😂

fire content

i thought french people has style

I think Christian audigier Destroyed the brand

🤜🤛👊

I used to have a hoddy from this company def quite expensive lol.

nah ed hardy is still the shit

in y2k culture in my country there's a lot of hype with 2000s clothing that people wore in the us, and now we can find them in thrift stores (ed hardy, christian audigier, affliction, mma elite, tapout, rawblue, dcshoeco, jnco, etc.) so it might not be popular in the us or social media in general, but if someone offers me something of that kind i would love them and take care of it with my heart 😻🫂