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How Red Bull Earns Billions Selling... Nothing. 

TLDR Business
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27 сен 2024

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Комментарии : 104   
@Rose.Of.Hizaki
@Rose.Of.Hizaki 8 месяцев назад
Something that is also left out is they also a big sponsor of the recovery, restoration and maintenance of old WARBIRDS - basically any fighter planes or bombers that were flown in WWII. RB would have had a hand in their restoration and getting them restored and flight worthy as well as participating in big airshows which they'll also sponsor. They have their own flight team called 'The Flying Bulls'
@SoulDuckling126
@SoulDuckling126 8 месяцев назад
Yeah, keeping piece of history alive while doing marketing clever af.
@Rose.Of.Hizaki
@Rose.Of.Hizaki 8 месяцев назад
@@SoulDuckling126 Ive read comments about how they hate that a lot of the planes they use are often tagged with the RB bull logo or painted in RB colours. Like a P-38 or P-51 with the bull logo on it. Its not really period correct but there is no way these planes would exist in the condition they are in and fly air shows without RB's help.
@bravoyab9634
@bravoyab9634 7 дней назад
As a big fan of history, this made me like Redbull a whole lot more
@KestrelTown
@KestrelTown 8 месяцев назад
AlphaTauri is not only an F1 Team, it’s a high fashion brand. Red Bull has even got into the fashion business.
@felixsmdt
@felixsmdt 8 месяцев назад
Also, AlphaTauri (the F1 Team) is now Visa CashApp RB, possibly the worst Team name ever
@javieryeo4032
@javieryeo4032 8 месяцев назад
@@felixsmdtI think TLDR saw that and figured it was too nonsensical to say that, thank god they say AlphaTauri and not the new name 😂
@tuna5618
@tuna5618 8 месяцев назад
F1 has 2 of the worst team names ever now with VCARB and Stake F1 Team Kick Sauber or whatever they're called.@@felixsmdt
@fumblezappermalaysia
@fumblezappermalaysia 7 месяцев назад
It's just a glorified billboard now😭😂
@NewsGuyFred
@NewsGuyFred 5 месяцев назад
Red Bull might be the most impressive company right now in terms of succeeding very well in many different markets
@dustinabigan2776
@dustinabigan2776 8 месяцев назад
It's hard to imagine how all Red Bull built up until now started with just selling energy drinks. You know they're really swimming in cash when they got two teams in F1, a motorsport that's notoriously expensive to enter and compete in, alongside an entire race track in Austria. The main Red Bull team, partially thanks to a budget cap, made a profit in 2022. So the team basically pays for itself thanks to prize money and sponsors now all while still having the Red Bull marketing tied to it.
@Theoryofcatsndogs
@Theoryofcatsndogs 7 месяцев назад
A single F1 tire worth more than a few thousand RB and they can still able to make money while most other teams are in red for years is pretty amazing.
@memofromessex
@memofromessex 8 месяцев назад
"Reducing sweetness?" - Was it syrup before?
@PurestBollocks
@PurestBollocks 8 месяцев назад
Yes. The Thai version it is based on is very syrupy and sweet. It feels more like a sugar overload than a caffeine hit
@michaelschollbauer8865
@michaelschollbauer8865 7 месяцев назад
dont forget about drinking in the austrian disco - the most standard drink there is vodka bull since i can imagine - im 36 by now
@jirehtheprovider
@jirehtheprovider 7 месяцев назад
Even Esports got the Red Bull sponsorships. I had seen a good lot of Video game tourneys be played with Red Bull. Some small, some big. But even video gamers are part of Red Bull at this point.
@MaxiTB
@MaxiTB 8 месяцев назад
It's so funny to think back to the 90s especially the end of it, when RedBull became a thing world wide and for Austrians it was something completely normal you get literally everywhere - in fact more often than Coca Cola. And yeah, lots of people think Red Bull makes drinks while it was always Rauch doing the production and RedBull itself is a marketing company. Didi died a view years back, so now the company is BTW completely owned by it's Asian owners, but the HQ in Fuschl Am See is still kicking in Salzburg (pun intended) and seems to do find after a bit of an uncertainty how the company could even exist with it's former show runner gone.
@anal8394
@anal8394 7 месяцев назад
Since the founding of Red Bull (even though this is actually the European/western arm of Kratingdaeng), Didi is by no means a majority shareholder, there is a share agreement that the yoovidhya family owns 51% (founder Kratingdaeng holds 49%, 2% for his successors), Didi was given the mandate to promote this product so that a drink that is actually for low-wage workers becomes a modern drink, By shifting the target to vulnerable young people, this energy drink trend has exploded and can make a profit to the point that it can replace banned cigarette sponsors
@BobbyGeneric145
@BobbyGeneric145 6 месяцев назад
Incorrect. Thai owners have 51%
@michaelantonius321
@michaelantonius321 8 месяцев назад
You know the brand is that powerful when in the highest racing sport (Formula 1) in the world, not only it able to dominate above not 1, not 2, but at least 3 car manufacture (Mercedes, Ferrari, McLaren), but to be able to produce the most dominant season of Formula 1 this decade, it's impressive. Simply, simply lovely.
@Kylekashi
@Kylekashi 7 месяцев назад
Red bull also hosts gaming events. For example I remember them doing a really cool event for Elden Ring before it's launch
@jdj8168
@jdj8168 7 месяцев назад
I thoroughly love the way red bull have positioned their brand.
@fatboyslim458
@fatboyslim458 8 месяцев назад
Red Bulls 2nd F1 team has been renamed to 'Visa Cash App RB' slipps of the tongue
@allergy5634
@allergy5634 7 месяцев назад
That is certainly one of the team names of all time
@arcticturtle12
@arcticturtle12 7 месяцев назад
VCARB
@tuna5618
@tuna5618 8 месяцев назад
I associate Red Bull more with F1 and other extreme sports (motorsports and whatnot as well) than the actual drink.
@standodge7687
@standodge7687 6 месяцев назад
I liked redbull, the company I work for used to haul it, I miss the OSD and other freebies, redbull let us keep it because they didn't want to pay to ship it back
@getnohappy
@getnohappy 8 месяцев назад
Wait, Red Bull is less sweet than the original? Did each box of the original come with a free pancreas?
@shadowshots9393
@shadowshots9393 8 месяцев назад
hold on, that's why it was called kratingdeng and not redbull in my ads ? it was originaly called kratingdreng and not redbull !!!!!!
@Wasnt-1
@Wasnt-1 8 месяцев назад
and it's amazing to find that red bull isn't just using those teams for marketing they're also generating profits from it as the owner then those money can then be invested into further marketing campaigns which would help them reduce the expenses from their main business revenue
@NewsGuyFred
@NewsGuyFred 5 месяцев назад
Red Bull might be the most impressive company right now in terms of succeeding very well in many different markets
@vuk2140
@vuk2140 7 месяцев назад
I dont drink alcohol nor sodas, but live for Red bull. 😍
@perfanta4214
@perfanta4214 7 месяцев назад
As they still differ today, to me Thai RedBull is soooo much better tasting and effective while the „adapted“ version is just disgusting.
@mediaspam9696
@mediaspam9696 7 месяцев назад
how is this not sponsored by red bull???
@zebbiezebra3055
@zebbiezebra3055 8 месяцев назад
Austrian Grand Prix. it's the Austrian Grand Prix, it was only the Styrian Grand Prix in 2020 and 2021, when the track held 2 races, in response to Calendar limitations caused by covid.
@drincogni
@drincogni 7 месяцев назад
I wonder if this video will mention the numerous amount of death caused by too many redbulls which happened between 2005 to 2012
@mrd3127
@mrd3127 8 месяцев назад
you forgot about air power, a cooperation between red bull and the austrian miliatry 😊
@rg6427
@rg6427 7 месяцев назад
This feels like an ad… also the title makes no sense they sell an energy drink
@CrocodileWhispers
@CrocodileWhispers 8 месяцев назад
Jagerbombs always bring me back
@NewsGuyFred
@NewsGuyFred 5 месяцев назад
5:25 “14 million YT subscribers. Slightly more than TLDR”. Yeah, TLDR is at 14 million give or take 14 million
@supalupallama
@supalupallama 7 месяцев назад
the titel is awfully simililar to this one " How Red Bull makes money selling nothing - Company Forensics"
@jaspermooren5883
@jaspermooren5883 8 месяцев назад
I still don't understand how so many people drink Red Bull, it by far the most disgusting drink I've ever had, outside of maybe Monster, which is basically the same thing.
@davidroddini1512
@davidroddini1512 8 месяцев назад
They made the drink less sweet to appeal to westerners? That doesn't sound right... put the extra sweetness back!
@emanuelekunkler7789
@emanuelekunkler7789 7 месяцев назад
amazing if the drink didn't taste so bad like it's crazy
@scorpiovenator_4736
@scorpiovenator_4736 6 месяцев назад
Red Bull gives you wings
@scottauger4295
@scottauger4295 8 месяцев назад
I did know how successful Red bill was or is
@BobbyGeneric145
@BobbyGeneric145 6 месяцев назад
Sadly I think a LOT of this stuff will end sinde Dietrich passed away.
@mrTimelessTales
@mrTimelessTales 8 месяцев назад
Make a video on Formula 1
@dancecommando
@dancecommando 8 месяцев назад
They also sponsored the escape room world championships, the more you know
@theotherohlourdespadua1131
@theotherohlourdespadua1131 8 месяцев назад
They sponsor a lot of weird sports like barnstorming and Soap Box Derby...
@Alpha1Epsilon2
@Alpha1Epsilon2 7 месяцев назад
Soccer team*
@Kris_96
@Kris_96 8 месяцев назад
NOT THE RED BULL ON THE TABLE!
@MrTruehoustonian
@MrTruehoustonian 8 месяцев назад
I dont drink caffeine so never tried any energy drinks "Im sweet enough" in my Bricktop voice, and your telling me redbull was a one channel extreme content version of RU-vid before RU-vid existed plus all the other stuff they do.
@fivetimesyo
@fivetimesyo 7 месяцев назад
They worship at the altar of Adrian Newey.
@carvajalricardoaz
@carvajalricardoaz 8 месяцев назад
I really hate click-bite, definitely not expecting it from this channel
@mazibukomail
@mazibukomail 7 месяцев назад
Yea and this vid is also cribbed from one I've seen before
@hhgttg69
@hhgttg69 7 месяцев назад
never bought a can of the crap
@mino1
@mino1 7 месяцев назад
Nebula life time subscription is a scam I got scammed
@RAYDEEY17
@RAYDEEY17 7 месяцев назад
This is the definition of capitalism
@harryallen1175
@harryallen1175 8 месяцев назад
I dont really get it as it tastes terrible.
@bruhngl
@bruhngl 8 месяцев назад
People don't drink it for the taste
@jaspermooren5883
@jaspermooren5883 8 месяцев назад
@@bruhngl Then why else? It's also insanely unhealthy.
@bruhngl
@bruhngl 7 месяцев назад
@@jaspermooren5883 it's an energy drink, people drink it for energy 🤦‍♂️
@jaspermooren5883
@jaspermooren5883 7 месяцев назад
@@bruhngl I've only ever experienced the opposite. There's a reason all these athletes that are sponsored by Red Bull are never drinking it themselves. It gives you maybe 5 minutes of energy to make you completely crash afterwards. Drinking Red Bull gives you a worse 'after dinner dip' than any dinner I've had. But maybe that's not true for everyone.
@bruhngl
@bruhngl 7 месяцев назад
@@jaspermooren5883 that's probably just a symptom of adhd. Caffeine works for most people.
@goncaloaraujo6644
@goncaloaraujo6644 7 месяцев назад
it tastes so bad tho. Monster is so much better
@R1chardH
@R1chardH 8 месяцев назад
This isn't the first time I've seen this video, almost word for word.
@bruhngl
@bruhngl 8 месяцев назад
What do you mean?
@11Gotama11
@11Gotama11 7 месяцев назад
Coca-Cola isnt a strategic partner of rb. Thats bs
@afterburnerfox
@afterburnerfox 8 месяцев назад
Great f1 team but the drink tastes like piss
@michaelheckmann3791
@michaelheckmann3791 8 месяцев назад
Not a single word on Mateschitz right wing shenanigans. This smells a lot like sponsored content, disappointing.
@anal8394
@anal8394 7 месяцев назад
You can use the Kratingdaeng issue about the son of one of the founders of Kratingdaeng
@NoahgotLEGO
@NoahgotLEGO 8 месяцев назад
Great video. As an American, the pronunciation of “consumer” had me cringing.
@davidjennings2179
@davidjennings2179 7 месяцев назад
Cringing because other countries and pronunciations exist?
@allergy5634
@allergy5634 7 месяцев назад
As a Brit, how the hell else do you pronounce the word “consumer”
@explodingwolfgaming8024
@explodingwolfgaming8024 8 месяцев назад
Commenting 4 algorithm
@vinicius_teodoro
@vinicius_teodoro 8 месяцев назад
Red Bull is such a millennial drink, if I see you drinking it I just know you're over 30 and sad
@jaspermooren5883
@jaspermooren5883 8 месяцев назад
I always thought it was most popular with teenagers. Most of the time you see people drinking energy drinks, they are teens. At least here in the Netherlands, maybe it's different in other countries.
@theswiv
@theswiv 8 месяцев назад
Can't stand Red Bull. Drink or brand. Christian Horner from F1 very much turns me off any firm that sponsors them too
@otavongryf1379
@otavongryf1379 8 месяцев назад
Let me guess, lulu fanboy
@theswiv
@theswiv 8 месяцев назад
@otavongryf1379 nope, I am generally a neutral in all sports. I just don't like the way Red Bull does F1,from the time they entered the sport.
@cristospo
@cristospo 8 месяцев назад
This video is a copy paste from Slidebean with no credit whatsoever. You even stole the same title!
@bruhngl
@bruhngl 8 месяцев назад
It's literally just a video on the same topic with a similar title. Have you even seen both videos? They are quite different.
@zackingthedaddyofindia
@zackingthedaddyofindia 7 месяцев назад
Redbull has slightly more followers than tauri? Who's that? Anyone 5:29
@superkooper6594
@superkooper6594 8 месяцев назад
Whenever I hear “Red Bull” I always think of the F1 team first, hard not too when they’ve dominated the sport for almost 4 years
@altaccount648
@altaccount648 8 месяцев назад
Redbull shows that you don't need a good product to reach a massive audience.
@jzk2020
@jzk2020 8 месяцев назад
Right. But excellent marketing is a must.
@jzk2020
@jzk2020 8 месяцев назад
I really like how red bull promotes itself. Shit product, but world class marketing strategy.
@shashanktrivedi27
@shashanktrivedi27 8 месяцев назад
Mateschitz was marketing genius.
@olamsoevik
@olamsoevik 8 месяцев назад
The Kardashian of the business world.
@joshuahillerup4290
@joshuahillerup4290 8 месяцев назад
Did anyone else expect this video to be saying that Redbull technically isn't a drink?
@vijaz5559
@vijaz5559 8 месяцев назад
Nuh uh
@KanLuxiang
@KanLuxiang 8 месяцев назад
I was also confused how they were "selling nothing"
@ethan_c223
@ethan_c223 8 месяцев назад
Does well funding put ins war machine too
@Dubiman42
@Dubiman42 8 месяцев назад
VISA CASHH RB 🏎️
@Dwh-h
@Dwh-h 8 месяцев назад
The worst f1 name in history
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