In this episode of Cloud and Clear Podcast, CEO of SADA, Tony Safoian, sits down with the CEO of Stagwell, Mark Penn, to discuss his remarkable career from starting a business at age 12 to leading one of the top marketing firms in the world. Mark shares insights into the evolution of marketing, how technology like AI is transforming the industry, and Stagwell’s unique approach to blending tech with creative marketing services. They also explore the vision behind the Stagwell Marketing Cloud and why Google Cloud is a critical part of their future growth.
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Host: Tony Safoian, CEO of SADA
Guest: Mark Penn, CEO of Stagwell
00:05 Introduction: Tony Safoian introduces Mark Penn, CEO of Stawell
01:18 The Entrepreneurial Spirit: Mark Penn discusses his early business ventures
05:19 Building Stawell: Mark Penn explains the vision behind Stawell and its place in the marketing landscape
07:37 The Stawell Shopping Mall: Mark Penn describes Stawell's approach to marketing services
09:03 Stawell Marketing Cloud: Mark Penn discusses the development of Stawell's tech platform
11:37 Building Products with Customers: Mark Penn emphasizes the importance of customer needs in product development
12:47 Choosing Google Cloud: Mark Penn explains the decision to build Stawell Marketing Cloud on GCP
14:01 Balancing Migration and Autonomy: Mark Penn discusses the challenges of migrating portfolio companies to a centralized platform
15:21 AI in Marketing: Mark Penn explores the impact of AI on advertising and marketing
21:17 AI and the Future: Mark Penn discusses the historical relationship between marketing and technology and offers an optimistic vision for the future with AI
24:12 Mark Penn and Tony Safoian discuss the importance of responsible AI
7 окт 2024
