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Not mention them was a weird exclusion, also the discontinuation of licensee restaurants was one of the big reasons why the number dipped in early 2000s. Pushing for later night sales "Forth meal" is where sales growth was for franchisees in mid 2000s.
Yesterday, Taco Bell decided to pretend to be a tech company and did like an hour-long presentation in the style of Apple and Sony. Considering this video basically said that Taco Bell is carrying both KFC and Pizza Hut, it just feels perfect.
Ah the old "Traditional business pretends to be a tech company" dodge. Best done with a long-haired and scruffily dressed executive who says things like "Elevate humanity" and "vision for society" a lot. (Yes I'm looking at you We Work).
I learned in this that the Taco Bell CEO/president or what ever the hell his title was, Emil (his last name isn’t even worth remembering) is the one responsible for getting rid of Taco Bell’s amazingly delicious taco salad, _JUST BECAUSE_ people ate it with a fork and it wasn’t handheld to eat while on the go/driving. I hate him. 😡 I mean, I’m a vegetarian, but substituting the meat for beans was still delicious as hell. I think he also worked in the same era that got rid of the YUMMY AF cinnamon crispas, and replaced them with those garbage puffy cinnamon twists that were just like overly processed cinnamon toast crunch breakfast cereal. 🤢 I’ve had to learn how to make BOTH of those things at home myself to satisfy those cravings, and believe me, learning how to perfect the fried tortilla shell bowl for the taco salad was NOT easy! I did it eventually though, and I even make the taco salad way better with all of the other ingredients I’ve learned to add to it. Regardless, screw Emil lol.
Fun Fact in other countries the movie Demolition Man characters would say Pizza Hut instead of Taco Bell because most countries overseas did not have Taco Bell. I lived in the Philippines in Southeast Asia during Demolition Man's screenings the characters and scenes show the Pizza Hut logo and we had no Taco Bell in that time. True Taco Bell would arrive in the country in that time but by that time local Mexican Restaurants already were introduced we had a Mexican restaurant called Mexicali later another fast food like restaurant that had both Burgers fries and Mexican Burritos and Quessadilas in a restaurant called Army Navy so yeah Taco Bell is a bit limited still.
I never ever understand when product managers get replaced with accountants. This keeps happening with multiple franchises and brands but others never learn ACCOUNTANTS DO THE BOOKS, never do things adventurous, innovative, etc. It’s just about cutting costs and raising profits. No vision.
But that's what board members want, steady leadership that does what they say and don't ruin their profit margins. They don't want to risk the possibility of loss. I agree they're thinking is backwards if they paid attention to what grew the brand but it's what every company does once it's built up a big enough base.
I love the logic: "This brand is our golden goose, we can't risk screwing it up, so we are going to stop doing what we have been doing and instead penny pinch!"
Yeah if anything, them deciding they can't mess it up IS LITERALLY THEM MESSING IT UP. They are basically throwing away everything that made it a success in the first place, how is that going to maintain their golden goose.
Meanwhile the penny pinching led to changing our favorite products at KFC and Pizza Hut and is what chased lifelong customers away. SMH it's like they don't understand us at all 😂
@@mzcytin TB has pretty much lost me from items they cut or just overall poor quality, It's really rate in the last few years to try something and enjoy it. The returned Mexican pizza (and even before it left) is a worse version, the shells are usually oil soaked rather than crispy, never enough "sauce", an no consistency to the proportions of ingredients. There are only so many ways to mix the same 7 things. Might as well just serve 7 layer smoothies.
@@mzcytin Ya, it's sad I literally had to go to foreign countries to enjoy good KFC again. Brazilian KFC is basically the same as it was when I was a kid, just with a few different side dishes lol. Indonesian KFC is funny, because they say it like Kefchee, and they have some Japanese inspired still. I had Yakiniku when I was there lol.
Not discounting core products as a concept blew my mind and made me realize their unique position in the market of fast food. I find this stuff fascinating. Thank you for sharing! Excellent video as always.
Yeah, It makes way too much sense when you think about it. Devaluation of identity items on the manaical frequency that mcd/bk does it never worked. You can only do it for extreme occasions - to example - every 10th birthday of the item, for one month. "Big mac's 70th birthday once every 10 year discount" without any other discounting would've worked wonders.
This is a very common tactic in retail sales. You never want to take away brand value which is why luxury clothing brands for example make clothes that are specifically for their outlet stores. They don’t want to discount their core products.
I worked for taco bell in 06-08. After I left that job, I hadnt ate at tacobell for just about 20 years. Ended up at it again a few months ago. I was utterly shocked to find that the food was *just the same* as it was when I was a teenager. Thats genuinely impressive, honestly. The quality and taste of BK, MCDs, and just about every franchise has changed over the years. Taco bell feels like it's core menu is frozen in time and I adore that. Edit: let this post be a memorial to my love of taco bell. I went back shortly after this and nearly puked eating that slop. Holy shit.
No wonder Taco Bell has gone downhill the last few years. Ordering a few items you spend $15-20. That is too much for Taco Bell. All the innovation of the past has stopped. And now they are squeezing the customer for more money. I go to taco way less than I used to 3-4 years ago. Used to be my go to fast food
That Spanish-speaking Chihuahua is literally the reason I have my dog, Chalupa, today lmfao I just wanted to get a Chihuahua & name it after somethin' from Taco Bell XD
Man the comment at 16:15 hit me hard, once McDonalds changed their value menu, I found myself going there less and less often because the higher price point items just hurt when you're use to getting a bag of mcchickens for $5.
Check this out, you can literally go to a Longhorn steakhouse at lunch. You can get a half pound burger which comes with a soup. They have an amazing seafood bisque for $11. Yeah I think they charge like two bucks for a soda if you go on the low end of a tip it's just about the same price as getting a McDonald's combo, McDonald's ain't no longhorn.
I remember the glory days of strolling into maccas, dropping $5 for 4 mcchickens and a large drink, getting 5-8 refills while inhaling my food, and leaving fat and happy. Now you're lucky if you can escape without spending at least $12
As a teen I worked at Pizza Hut for 5 years, and I even owned some yum! stock back then too. You could feel the era of the sit down Pizza Hut was coming to a close. I worked as a server and we kept the old school style dining room until the restaurant closed down after I left in 2013. Now they just do delivery.
There's only one Pizza Hut near me and they don't even do delivery. They make you use GrubHub, which tacks on like 10$ for the delivery. Their pizza is not horrible but it's certainly not worth paying 30$ for a delivery pizza from them.
@@nerychristian Dominos revolutionized pizza delivery!!! That was the first cut!!! Pizza Hut has always been higher priced than Little Caesars and Dominos. I was a delivery driver for Pizza Hut for a year and a half!!! Too many pizza places now!!!
Pizza Hut made a ton of terrible decisions. For one, they for some reason reduced their advertising budget tremendously for several years in the 2000s for no real reason. They also stopped creating new menu items like they used to (stuffed crust pizza was their old creation). They rightly closed their restaurant areas and moved to copy Domino's delivery only (which feels sad but the market was moving that way), but it was too late, and being a copy is worse than being unique and original.
Tbh I tried Factor during a time when I couldn’t cook and was impressed by the quality considering it’s a microwave meal. Still, you can cook the meals at home for cheaper. But the meal choices are way better and healthier than Hello Fresh.
@miaomiaou_ nah man, their food has Hella preservatives and crazy amounts of sodium. There's nothing healthy about it. Hello fresh is actually fresh because you cook everything by hand and have a lot more control over your diet
@@miaomiaou_ what makes it better and healthier ? Did you see how much sodium and preservatives they use. It's a glorified frozen TV dinner. At least with hello fresh, since you make it yourself, you know what's exactly in it
I had no idea Mexican food was unpopular until the 2000s. I grew up in a town with a large Mexican population, I remember before they had a Taco Bell there, and the local Mexican restaurants always had a ton of business. Some of the best food I ever ate
One thing I can say about Taco Bell is that the quality of their food has surprisingly not dropped over the years. A Cheesy Gordita Taco now tastes pretty much the same as back five years ago. Yes, their food was at a low place already but a reliability in the familiar really helps keep people coming back. In comparison, Burger King barely resembles itself of three years ago let alone five.
@@TheWonkster Amazing that you can read "butthurt" from my post. I have no investment in this. Taco Bell, objectively, purveys shit food. The difference is that other fast food restaurants are racing their way to dwell at the bottom with them while increasing prices significantly. Still, the bottom remains the bottom.
@@poisonboost1926 By my wife's entire family's tastebuds. Since they basically live off Mexican food and know it better than basically anyone else on earth, I trust them. Since I loathe Mexican food, my tastebuds can't be trusted. But the experts in my wife's family say Taco Bell is the worst of the worst.
The video talked about how Taco Bell caters to both the low and high ends of the fast food market. If you're buying combo meals, you're at the high end. Check out the $1 menu... that's how I made it through college 😂
Used to be cheap. In the past year they’ve gotten greedy. Ten years ago I could easily get two loaded taco/burritos, a bag of Doritos and a soda for like $3.50. Now it’s hard to get out of there without spending at least 10 bucks.
@@SuperChrismj Every local mexican restaurant where I live is competitively priced with Taco Bell and is so much better, it's insane how much more it is to eat there than at mcdonald's since they made their boxes all cost like 10 bucks. A full meal at a local place that I order for takeout is like 12-13 and comes with a sopapilla and a huge ass bag of chips.
My mom is a marketing consultant who has worked with McDonald's in the past. Back in 2012, she was doing market research with young millennial males on what fast food chain they thought was the healthiest. Across the board they said Taco Bell - "because it has lettuce and tomato and stuff." McDonald's burgers have those ingredients too, but Taco Bell was their favorite, so of course it was the healthiest :P
That doesn't matter. For marketing, just the PERCEPTION of healthiness matter. For example Subway is perceived as "healthy" despite their bread been 10% pure sugar.When you think of unhealthy food, McDonald's is the #1 choice, for obvious reasons (bad press and literal facts) @@マシュードーラン
Pizza Hut needs to have a Dominos style revitalization. Remember in 2010 when Dominos made commercials about how people thought their pizza tasted awful and they changed their brand around for the better? Pizza Hut needs something similar.
Domino's still tastes pretty awful. I wish I could get some pizza hut every now and again, but, the only location in my town closed during the pandemicn
Ngl at least for me Pizza Hut has kind of had a comeback. Last few times I’ve had Dominos it was god awful and said I’d never get it again. Now when I want pizza from a chain it’s either Pizza Hut or Papa Johns
I don't know where Taco Bell is making money. All of ours shut down because they kept jacking up their prices. All the KFCs and Pizza Huts are in the process of liquidating as well. There are dozens of family owned Mexican restaurants and pizza shops around my town that offer way better food, service, and speed for less money. Taco bell wants $7 for some scrawny little burrito thing. I can go to the tacqueria down the street and get a burrito thing that weighs a pound for $5 and it comes with a little bowl of rice. Pizza Hut and KFC raised their prices by $10. $29 dollars for some chicken or a super thing nothing Pizza? Absurd. For $22 I can go to the family pizza place uptown and get a 3 topping STUFFED pizza that weighs like 10 pounds. Even Walmart's $8 fried chicken is comparable in flavor to KFC and $8 vs $29 is huge. Even if you buy the sides at the store to go with the chicken, your meal is under $20. Sometimes KFC has coupons, but no Pizza Hut in a 50 mile radius of me has taken a coupon in 10 years. Yum! brands deserves to go out of business.
We used to go to Pizza Hut a lot when I was a kid. They lost their soul when they stopped serving the pizzas to the table in the actual pans. I'm not a big fan of Taco Bell's "temporarily bring back items to drum up hype" strategy. Yeah, I swing by when they have nacho fries. I'd swing by more often if they *always* had nacho fries.
When the dough was shipped in instead of made in store- And the Personal Pan Pizza went to $ hit- That killed it for me. Oh-and the time one store couldn't even cook a Cavatini right. It was frozen in the middle and baffled the oven operators. Good times...
I need Pizza Hut to bring back the awesome dine in restaurants with the red roofs, checkered vinyl tablecloths, placemats with things to color, the stain glass hanging lamps....bring it back.
Their target demographic was middle class families. Pinching of the middle class together with younger generations not having children results in the closure of those establishments. Evolving preferences play a factor but I think not as much.
I went to Taco Bell the other day and paid about $2 each for 3 tacos that were very thin, contained watery meat and very little filling overall. They are doing the same things everyone else is doing.
I hope one day Taco Bell will return to value meals. I literally paid $28 for a power bowl, small Baja blast, and two supreme tacos which didn’t have a fingertip of sour cream. It was for me and my grandpa I wanted to take him out for lunch but dang man $28! 💀 they weren’t even combos.
If you have never had Taco Bell, Pizza Hut or Kentucky Fried Chicken back in the 1970's and 1980's then you have no idea how much better their food used to be. Their ingredients have been reengineered so many times it would make your head spin. Profits over quality is the name of the game. Presented in a pretty package gets everyone hooked!
I used to really like KFC. Legitimately enjoyed eating their extra crispy Now it's inedible. Absolutely no zing to the flavor, just the tint of unchanged fryer oil and bland breading. Popeyes is my new Friday 'treat' lunch. SOOOO much better.
I think maybe mid 2010s I thought the pizza seemed different than what I remembered. I haven't had them since the mid 2000s or earlier. In recent years I think it's back to how I used to remember it.
@@VladimirPutin-p3t Damn it, I hate that people are eating at Popeye's now. I had it before it was popular because it was crispier and spicier. Now it's getting expensive.
They're secret is: they're WAY cheaper and STAY cheaper than their competition. they keep their junk food prices at what you would "rationally" expect to pay for junk food, unlike other fast food restaurants that are reaching "real restaurant" prices that scare away consumers (why would I pay this much for garbage, when I can do Uber Eats and get something better for the same amount?). That's an unbeatable proposition when compared to others. Pizza Hut already closed where I live (Panama) and KFC has had to come up with some cheap menus to stay afloat, while Taco Bell just keep expanding and basically are building them next to each other, to help KFC get some traction
To add to this point, it also doesn’t help them that people have far more options that are either affordable diners, frozen food or homemade. Then add the pandemic and inflation into the mix, where people are cooking more at home. Taco Bell also isn’t mired in political controversies like a couple other chains which beyond their brand name, have diminishing returns. I’m staying neutral as much as I can, but controversy over something that’s overpriced and not that good isn’t great for PR. There’s countless burger and coffee shops and chains that serve it cheaper or have better quality/service. In a way, it reminds me a bit of why Taco Bell originally flopped in Mexico. Why go to a place when there’s countless other options?
Here in the US, fast food is approaching real restaurant prices, but not Uber Eats with delivery fee, service charge, inflated menu prices, and tips that drivers feel entitled to and customers feel compelled to pay regardless of how the service was. Ordering for one person through Uber Eats easily doubles the cost over going to pick it up.
Yum has positioned the brands together in the past here in the US, Tacobell+KFC and Tacobell+Pizzahut (and for a time, Tacobell+Pizzahut+KFCvery sparsely indeed vs the other 2 combinations, we had 1 triple-brand restaurant here in the Denver Colorado metro area, along with many many other TB+PH and a few but still enough TB+KFC's. Now KFC is co-branding single locations with A&W more and leaving tacobells stand-alone properties)
I used to eat at taco bell at least once a week, typically more like 3-4 times a week. About 3 years ago I finally got fed up with all the awful corporate changes taco bell has made and I basically never go anymore.
Hilarious that Taco Bell claims they don’t discount core products, they just “create new value products.” As if I didn’t watch new items be introduced at $2 then go up to $6 after a year or so.
LA native - I miss Del Taco, El Pollo Loco, Baja Fresh & many indies. Chipotle's great. But damn does Taco Bell satisfy a certain craving. Interesting vid!
I have been a Taco Bell man my entire life and gotta say... The fact that you can taste the exact same taco you have had all your life for basically ever just makes you go wow... I love this place. I don't get it often, but when I do I can really feel just why I love having it. I'm glad to see they do well. Are their products high quality? Probably not. Is the meat actual meat? I mean... Who knows. Is it bloody delicious at a pretty reasonable price with hot sauce that ACTUALLY matches the flavor of the food? Yes. And that's what matters to me.
I remember when Baja Blast first dropped when I was 13 or so, I tricked my mom into ordering "bah-juh" blast instead of "bah-hah" blast. It was the funniest thing ever.
They should go back to the strategy of being a good value. I used to eat at Taco Bell a couple times a week but they’ve gotten so expensive I maybe go once a month or even once every two months. Even their basic three taco meal is way overpriced. Watching this video and seeing the recent poor hires they have made at the executive level now makes sense with the frustration, over pricing, and general decline of Taco Bell recently. Hope they can get back on track. Doesn’t sound like Yum Brands can afford to keep screwing up Taco Bell.
Yo... nothing was better than Taco Bell in the 90's... it was a great time all around, but I remember Taco Bell and Wendy's that were my go to's in my early 20's
Taco Bell was smart in the late Yo Quiero 90's and the $5 Box 2000's to advertise and cater to the untapped teen and college kids on a budget to build brand loyalty into their career years. Nostalgia for those younger days.
@@RichV20 This is why Taco Bell earned a reputation for being "stoner food" because most of the young broke adults were eating there. That and the silly ideas like Doritos Tacos.
Best thing about TB was ordering extra bean burritos... take home and eat days later. But prices have gone up so much I can't justify eating there anymore.
Pizza Hut turned into a place which doesn't want you inside, no chairs or tables, dim to no lighting. Gone are the Pizza Hut restaurants I remember. KFC is still set up with big booths and white/red family dining decor, always empty as you compete for cashier time with delivery drivers. Taco Bell had its stores closed down, instead KFC/Taco Bell restaurants were sewn together at the hip to provide a larger menu without inventing anything. If there's going to be a company to dissolve the walk-in order in favour of digital order calculations, it'll be Yum!
Pizza Hut getting rid of the buffet made me a lot less likely to go there. Loved just being able to swoop in stack up half a dozen slices and drown them in marinara while a waitress brought me glass after glass of Pepsi.
When I worked for Pizza Hut the buffet was the busiest. It was only offered at lunch. We would have a line around the building. All you can eat breadsticks, salad, and pizza. They should adopt a salad and breadstick option. No cheeses or meats. This will help with keeping expensive topping orders from going unsold. The cost for everything except lettuce has already been bought.
Shakey's and Rountable Pizza still do this. Most of the big names like Pizza Hut and Dominoes are basically take out only with a tiny store hidden away. They might as well be a ghost kitchen at this point.
He kept saying that tacos were unfamiliar and exotic in the 80’s, which is absolutely false. I’m from a tiny (3,000 people) town in IDAHO and we had a Taco Time and a mom and pop Mexican restaurant. The adjacent “big town” had a Taco Bell. We were very familiar with Mexican food, we had home “taco night” as a treat. My parents first tried tacos in the 1950’s in Boise. Tacos were a treat, and that’s how we viewed Mexican restaurant food. It wasn’t “hearty “. It was cheap and delicious, but NOT a meal. For $8 in today’s money you’d get mostly rice and bean based food that you could make just as well at home, some corn chips, and an éntre that was loaded with cumin and garlic powder, and no matter what you ordered tasted identical. If we wanted a quick cheap snack, we’d go to Taco Bell, but not for a meal. There wasn’t enough meat and veg to call it a meal. If you ate enough Taco Bell to feel satisfied you’d be on the toilet within the hour. If you wanted good hearty Mexican food you’d go to the mom and pop place-which was still mostly rice and beans. Chipotle and Qdoba changed peoples minds about chain restaurant’s Mexican food.
I miss Taco Time. Their deep fried bean and cheese burritos were the BOMB. I remember one holiday season they were selling them on sale for $0.10 each. I guess that means I'm super old lol
He is talking about Eastern and Midwest United States. Idaho is closer to the west coast which has a larger number of Mexican immigrants. Over in the east coast there are more South American immigrants instead of Mexican immigrants. They are culturally different, however, being both Latino, familiarity is important so that is why they tend to stick to their respective sides.
@@simfts Idaho is on the Canadian border. It WAS NOT a common destination for Hispanic immigrants before 1990. The Mexican population in Idaho when I lived there was
I grew up in Alaska and we had tacos and burritos at home all the time in the 80's and 90's. There was one good local Mexican place and I remember fondly eating taco bell for cheap in the late 90's.
So they had industry leading profits and customer satisfaction for decades, started freaking out because other franchises were failing, and reacted by abandoning the formula that made Taco Bell so successful in the first place, resorting to manipulative tactics and price hikes that just frustrate their customers. Their profits and customer satisfaction will likely decline and they’ll wonder where they went wrong.
As someone who moved to SEA, I WISH Taco Bell had a bigger global presence. Every time I am in the US I go straight to the nearest Taco Bell after landing since it's the only thing I can't get in SEA.
Basically a CEO saw that there was room to increase one out of the three chains under his watch and chose to focus entirely on that chain and handed off control of the other two to finance execs who reduced quality and increased cost which led to reduced sales of those brands. I cannot fault a CEO for focusing on one chain, human capacity is finite. This is why having 3 chains under one roof makes no sense.
Certainly see they’re off of that value orientated positioning they’ve used for the past two decades, I’m not paying >$10 for one of their combo meals, I’ll just go to their superior competition for that price.
I miss Pizza Hut, the franchise is gone from this country since last year because the franchisee in charge of it mismanaged it and had to close it to cut some losses and no one else has picked it up
We went there a year ago because they were advertising a new $3 menu. But when we get there, they had a new digital menu, and everything appeared to be like $12-$15. We left and haven't been back since.
The cheesy double beef burrito sustained me in college. 99 cents for half a 'rito at lunch and the other half at dinner was clutch. They were also the only place in town open after 9pm lol. I have been wondering why Taco Bell has felt so lackluster the last few years, and this really put it all into perspective
There's that old joke about Taco Bell only having seven ingredients and switching them around to make new products. It makes so much more sense after hearing them not want to fluctuate the price of their staple items, so they just create something to fit the price point that they want. That is genius
So what you're saying is, my grilled cheese burrito costs $7 because some executive can't accept that nobody wants soggy ass chicken or greasy cardboard covered with cheese and tomato sauce?
I liked taco bell in the 90s, 5 years ago I moved to a rural area and the only options were McD's, Tim Hortons and Wendy's, so I was excited when I saw a new Taco Bell going up close to me. The first time I went, I ordered a beef burrito. I noticed that it was as skinny as a spring roll. I unrolled it to see what was inside and it was basically a paintbrush worth of beef and a quarter teaspoon's worth of cheese. I really gave them the benefit of the doubt because they were a brand new franchise and maybe didn't know, I complained but left it at that. It's been a couple years now and I've been there three more times. Everytime hoping that they would get it right but every single time it's just a tortilla with nothing inside that I get. I haven't been to any other locations in a while but I assume, like KFC's decision to cut the chicken up into 12 pieces, from the standard 9 pieces, and still call it a "piece" that it is Yum brands that is directing them to put nothing in the burrito anymore. Restaurant brands international has destroyed Tim Hortons Burger King and they're starting to destroy Popeyes.
Unfortunately the rise in minimum wage is destroying those places. Restaurants can barely afford to pay teenagers $15 hr. In some cities the minimum wage is close to $20 hr
@nerychristian yeah, it's totally the workers' fault. Those poor multinational corporations can't keep their heads above water with the average cost of a $2.00 rise in minimum wage accounting for 0.89% rise of their gross expenses. Greedy workers.
So well done. And now Taco Bell is sooo expensive. Such a gouge. I never eat there. Right about price points. A bean burrito used to be a buck, or in the recession like .29. I cannot spend $2+ on one. So I never go anymore.
Crazy how putting someone focused only on numbers in charge of a company can just fucking ruin every single fucking thing that was ever good in life. Crazy
Also, really interesting how these people can sleep at night knowing that their food is drastically unhealthy, and no longer affordable. Like, what value do they think they're providing to humanity by getting more people to eat their slop? They have to know that they're actively making the world worse. How do they sleep?
MY lazy ass was pining for them so I just learned how to make them (and I am never disappointed by a lack of filling) since they are never coming back, same for the meximelt, shredded chicken burrito and the entire early-mid 90's breakfast menu (it has so much flavor).
Taco Bell has gone WAY down hill since the pandemic, cutting menu items, increasing prices, losing several core products, starting to nosedive to the low levels of KFC and Pizza Hut. Greed is steadily killing it.
I'm gonna be real, Taco Bell's current strategy is not drawing me in to buy from them. I'm sick of signing up for accounts for apps I rarely use to begin with and if you're gonna lock a cool new food item behind a membership wall in your app, then I'll just go somewhere else that doesn't do that to me.
Been loving this series’ coverage of the Yum! Brands canon. While it might not have been pertinent to this video, I couldn’t help but feel the absence of any mention of Long John Silver’s, another (former) Yum! Brand from part of the era covered here. Perhaps being saved for another future video covering LJS…?? 🤞🤞
Taco Bell actually failed in Mexico TWICE. They first tried to enter the country in 1992, by opening a store in Mexico City, they had to change the name of the menu, for example tacos were called “Tacostadas”, at the end they left after 2 years. Then, in 2007, they tried entering again in Monterrey, accepting that they were not a Mexican restaurant and that they were American food. They also failed and left the country once again. They haven’t tried to enter the country again and they probably won’t try it in the foreseeable future. Mexicans in Mexico don’t like Taco Bell.
@@erickalcala5642 Ha, that's funny. Taco Bell may as well called their tacos "gringo tacos" in Mexico ... the locals there would have at least appreciated the joke.
Wow. The latest CEO has lost me as a customer for the most part. I used to always go in when I craved a Baja Blast. I would order a meal and another taco and get a Baja Blast to drink. Now, I get a 12 pack of mini cans, and only go in to get a Doritos taco. I went from going 2-4 times a week to around once a month. Last time I went I was told the only way I could get the cravings box was to order using the app, so I downloaded it in the drive thru and ordered what I wanted, and have not been back in over a month. Can’t understand the urge to see what a company has done to gain a following and a fan base and decide to change everything. Idiots
