Nhl just making an excuse for a poorly thought out way to generate more revenue. The concept in itself isn’t bad (to me) however with the low grade quality of the digital placement which “glitches” when real life action occurs in front of it its absolutely horrible. The nhl refuses to remedy the issue(that I know of) while that situation transpires. Hopefully, in the future, they do improve the lazy and thoughtless quality... I dont see the problem going away anytime soon (it would cost more $ to do so…) What also is problematic is the action or movement with the advertising while play is going on in the same “zone”. A total distraction or even a “loss” of play if the puck goes close or the play goes near where the moving advertising is going on. Yes, its just my observations but I hate being distracted watching the play disappear both on and off the puck due to “glitches” or a rolling tire 🛞 car advertisement.
Because they’ve actively made the experience of watching NHL games much worse. If it glitches out for only 1 second, that’s 1 more second than the normal boards would’ve glitched. And to your point, there’s ALREADY ADS ON THE BOARDS. So they’re making my viewing experience worse just to replace ads with more ads and try to sell me some bs while I’m watching a hockey game on a streaming service I pay for that also includes commercial breaks for , guess what, MORE ADS! And now we’ve already started putting ads on jerseys, and helmets, and putting another one on each year until the Montreal canadiens jersey looks like one of those horrific euro league jerseys. People are sick of it.