How the TWICE Dome Tour cemented Twice's popularity in Japan (and why dome tours are a big deal) 

It's so interesting how the japanese market tends to be undervalued in light of the western advancements of groups like BTS or Blackpink. JYP has put Twice in a very comfortable position in Korea and Japan and I think as long as he can balance the activities of the Group to sustain their popularity in both markets Twice will continue to dominate in sales etc.

Japanese fans is one of the most loyal fan in the world..they always stay even a decade past..😆

JYPE has strategy plan for twice, first established Korea 2015, than established in Japan 2017, and now world tour including in the USA 2019, he’s not rushing just to make a few bucks, he have a very solid plan, and foundation for Twice. Some music labels in Korea should take some notes on how he manage.

Groups other than BTS, shouldnt be forcing theirselves to US MARKET when Japanese market are more loyal than the US. Us loves trend and thats just it, Japan loves to stick to their favorite no matter what happens even if the group disbands. Japanese fans also dont think twice spending money to groups they love than the people in the west. They dont just buy 1 album but they buy lots of it to collect as commemorative gifts. I always am wondering why this certain fandom (not ARMY) always tries to boast how their group is going popular in the US market when in reality they dont dominate at all. Their stuff isnt even sold out and the only platforms theyre rising are those that are free to stream 😂. Everyone should know the importance of money for a kpop group. Physical sales still gives the artists a lot of money and also could be a reliable way of telling if the group is really doing good and if people really supports them aside from those free promo.

I do think the Western/American market has a lot more risks in it than in the Japanese market for kpop groups. Just because Japan is 2nd to the US in terms of the music market, it doesn't mean promoting in the US is a lot better. TWICE doesn't need to go "Western" just to prove everyone they're literally and currently one of the best groups in kpop. JYP has been doing a pretty smart and creative way to promote TWICE, seeing their advantages and testing them out. The points you've given has proven just how amazing TWICE has been doing in Japan and is literally one of the most loved groups there.

Generally with kpop groups there is always the more popular members and the least popular ones. With TWICE is different since ALL 9 of them are very popular and have such strong and loyal fanbases. It's not "x and friends" but "NaJeongMoSaJiMiDaChaeTzu". Even tho you can tell Tzuyu and Sana are extremely popular, so are the rest of the members.

I’m always happy when you talk about Twice because you always talk with such composure hahaha I feel I’m learning something. I’m a proud ONCE and I obviously knew how important they are in Japan and everything but seeing you I feel I knew nothing and just learned everything hahaha don’t know how to explain myself.

'TwIcE iS oNlY pOpUlAr iN jApAn' that's why Twice is the real kpop queens of 3rd Gen despite not having the social media superiority the sales, the tour, cfs, fanmeets, massive fanbases in SK and JPN, stable or even big fanbases in whole asia, stable fanbases in the west w/out official promotion and last but not the least the awards they keep it genuine and we love them for that so please don't downgrade their achievements coz i bet your faves are dying to have what Twice has and btw the girls have lots of fanboys and they're not really the social media peeps most of the time they're the silent fans

Thank you for making this video. From a proud Once!

YG can’t relate. Buying views, using big names to promote their artist, lie about sold out tickets just to make it seem like their artist is the best, etc..

many people under estimate Japan achivement just because it's not US. Japan > longevity.

Twice seems to be more popular in Asia than compared to places like America, which makes it harder to find peers to talk and enjoy Twice with. Probably because of how limiting the demographic is in America for that type of music, since America tends to favors more sexy and mature concepts than cute and bubbly music. I don't know too much about Twice other than just general info since it feels like they promote everywhere and it's hard to keep up, I've liked all their music so far and it's always refreshing to go into a happy mood after a long day with one of their songs. My only complaint is that I wish there was a well-formatted site for all their activities which can also be categorized by the year and month, and I've yet to find one (I wish this was a standard in Kpop.) Edit: kpop fansites are the best, and I feel stupid for not knowing about them earlier 😅

Now since their Eyes Wide Open album, they are starting to have a huge fanbase in the western market.

As an american i agree that it was smart for Twice not to rush into the US market and focus in Japan and nearby countries. They definitely have more cultural similarities than compared to americans. We have alot of K-Pop fans (myself included) here but nothing compared to Japan and other asian markets.

Its really great to focus on japan first and korea first... but in this upcoming world tour twice fanbase could be huge

I'm so glad Twice is having a world tour soon. July 23 they come to chicago which is 4 hrs away from where i live. Sadly I don't want to go to a concert alone and none of my friends that live near me like kpop like I do.

happy the girls could break into Japan esp for J-lines they taking it step by step

JYP learning from his Wonder Girls mistake I see 😂

I really like once because they love twice fairly... Congratulations twice, you did it!

Queens are ruling Japan!!

Thank you for this video. I am Once. I attended the 2019-3-30 Tokyo Dome #Dreamday! Twice's popularity in Japan and Asia is no joke.

I love and support TWICE :-)

"TWICE AS EMERGENCE HAS MADE JYP BACK INTO THE BIG3" who's the pillar of jyp again😌

what a clap back 🤟💕

I just love sana. Don’t care about her nationality and don’t mind to be a lesbian for her😁😁😁

Thank you j-once and k-once!!!😎

There are simply legends

And they gonna perform there again this month the tickets already sold out , iam so proud of them!!!QUEENS

Qoo water also sold out because impact of Twice face

I fancy TWICE. I stan only TWICE.

TWICE can take their time in western market ltr on

i subscribe your channel for making twice video from *PROUD ONCE*

Kara had a tokyo dome concert not a dome tour , correct me if im wrong Snsd also preformed in Tokyo dome But twice Got 2days Koycera 2 tokyo 1 nagoya

My queens

I don't usually listen to K-pop but I do when they sing in Japanese feels more like J-pop and anime song LOL

This is a great video, very well explained 👌🏻💞

LONG LIVE TWICE

THANK YOU FOR MAKING THIS VIDEO. LOVE U 💖

I was soo proud of Twice that time I am a proud ONCE 🥰💕🍭

onceeeuuu❤❤

That's lit💖

Wowwww Queens

2:35 whoa the 10th member of Twice

I agree that Japanese fans are very loyal and this is the reason also why AKB48 and other 48 groups doesn't debut in Korea or promote outside japan becoz in their country only they can sell a millions of albums. BTW I love TWICE, AKB48 and their sister groups

❤❤❤❤

Technically, Mina is from Texas

Talk about Loona on your next video! They are amazing and extremely different from any other k-pop group that ever existed, take a look it yourself. Their beauty, vocals, choreography, lyrics, women empowering (btw, their company's employees are mostly women!), story, theories, even their 18 months debut was special and unique!

. The kpop groups are given almost money come from international fans not in korean

Yes, i love Twice 😘😘

Top Countries who Streamed Twice on You Tube in 2018: 1 - Japan - 602 M views 2 - South Korea - 311 M views 3 - Philippines - 187 M views 4 - Indonesia - 172 M views 5 - Taiwan - 145 M views 6 - Thailand - 120 M views 7 - Vietnam - 119 M views 8 - United States - 111 M views 9 - Malaysia - 77 M views 10-Brazil - 68 M views These stats show that Japan definitely loves TWICE!!!

What I love the most about TWICE in japan is that, it's not just only momo,mina and sana that are populair. The jpns public isn't favoring anybody. The name ''TWICE'' in it self has become a brand in Japan. Even ''Qoo'' a populair jpns drink brand are using TWICE as models for commercials. Like even right now people are standing in line at vending machines. Also the way warner japan built twice's empire is amazing. They went from hi touch to small veneus to dome's. They didn't rush their populairity. I'm confident to say that TWICE are the biggest kpop group in japan right now.

If BTS is making waves in US, the largest music industry in the world, then TWICE is conquering Japan, the 2nd largest music industry in the world. The 3rd gen is indeed their era.

2015 : Twice Debut in Korea 2016 : Twice Conquer Korea 2017 : Twice Debut Japan 2018 : Twice Conquer Japan 2019 : Twice announce World tour 2020 : ??? Any Predictions? 😊

Not to mention that TWICE is the fastest kpop group to hold a Dome Tour. Legends indeed*

twice is now 4 years into their 7 year contract. wondering what the members are planning to do afterwards. their next album 'fancy you' is a step in a more sophisticated direction (and written by mutafukn bep!). hope to follow twice for many years to come.

YTviews group can't relate.

First of all thanks for making this video... People really can't even imagine how big this is. Not only Twice is the first kpop girlgroup to do a dome tour but as you said only few kpop artist can do it (TVXQ, BigBang and BTS), even for Jpop artist it's quite hard. Thanks for making the clarification that this is a dome TOUR not just one stop... the difference is huge and some people don't get it. JYP and Warner have done an amazing job... They really took time to build an amazing base for Twice in Japan. It really looks like they are looking for longevity not just some quick bucks as other companies and artists does. Right now with this dome tour and looking at their popularity it looks like they will continue and even add more dates or maybe add the Fukuoka and Sapporo dome in the future. Looking at Twice development in Japan I really can see them doing 1 day at the Nissan Stadium but well they will really need to work hard. Regarding the west and Japan I feel that Kpop will always be a thing in Japan whereas in the west it looks like a trend. The huge reason why kpop groups are charting or trending in the west is because of their fanbase (mainly BTS exposure is attracting people to kpop since 2016) more than general public. Kpop already had some amazing moments in the west with Wonder Girls and PSY but still kpop never became something relevant for the general public just a trend. In relation to money and looking at "Mirae Assests" for JYP and YG youtube revenue was for all 2018 4B won for JYP and 8B won for YG and Spotify pays 0.0038 per play. Twice with just 2 days at Tokyo Dome made around 10B won just with tickets (we are not taking into consideration merch, albums (#Twice2 had an increase at each dome stop), broadcast at Tower Records Live and Cinema's) obviously expenses matter but still I'm pretty confident that the dome tour outsold all annual revenue from streams on Spotify and RU-vid. Concerts, CF and albums really bring a lot of money and right now for Kpop Japan is the best spot to atleast get concerts and albums. For example Red Velvet isn't that big (compared to Twice) in Japan but still with 5 dates they had over 40k attendance and looking at their America part for 8 dates they had over 24k attendance. It really shows how Japan is key for kpop groups and how much they can win there. Right now I feel like Twice should keep their focus in Japan, there's no need to expand to the west even more when they can't speak english and they will get a bit of attention that will fade in some years rather than money (compared to Japan). The only group that really are making a real impact in the west and making tons of money is BTS. Each time Twice goes to the Kohaku uta Gassen + constant promotion their sales increase and they stablish even more their position in Japan, looking at the translation of an article twitter.com/sanatanslator/status/1113454078921543680 it really looks like Twice isn't a "kpop group" in the eyes of Japan they transcended, they broke that barrier or atleast they will in the near future as TVXQ and BoA did in the past. If nothing bad happens I'm really confident that next year there will be a even bigger dome tour and their sales are going to increase even more.

Everyone knows that Momo doesn’t speak Japanese or Korean. She just speaks Momo language.

The funniest thing is that TWICE members dont even know how popular they are because (not funny now) they are always so busy... legends behaviour

You just gained a follower! Lots of love from a ONCE!❤️

Thank you for the vid, but I have to correct something, twice is the first kpop gg to do a dome tour. What kara and snsd had were dome concerts. I feel like you are taking away snsd’s part in the hallyu wave. Kara was bigger at first, but snsd did give them strong competition, both were invited to kouhaku, both sold 1M and both had dome concerts. Now for the japan expansion, we had to give it to jype japan/warner music japan, because they were very patient with twice. They could have just capitalized with their korea success, but instead they waited for almost half a year, studied their targeted demography and then debuted twice. Equiped with a viral TT, twice could have had a dome concert just to flex, but they still started with showcase, then arena tour then dome tour. I really think by saying the reason why twice is popular in japan is the jline is not quite right. Why? Because it was TT that put them in a map. The gp didnt care to ask first if there are japanese members in the group. And honestly what sets twice apart with other kpop acts is the fact that the gp-the non kpop fandom, knows about them. And if we are talking about the jline, we need to acknowledge the important of tzuyu. Tzuyu is essential to push that asia/multinational group that warner has coined from the start. She is perfect for the part, universally accepted as gorgeous and she’s Taiwanese. Japanese have favorable impression of taiwanese more than any of their neighboring countries. Lastly, I dont think twice start a new hallyu move, they are doing their own thing just like bts. Izone will of course do great because they are aks affiliated, but no other group had the same impact with twice in the gp market. Lastly, twice’s japan success is super important for jype. Because it means they will have steady revenues from japan. And what makes investors happy more than anything? Stability

Since japan is second in global music market, so is safe to say that twice dont or no need to rush entering US market.. So what's your thoughts if twice will go to the US market? #sorryBad English

As a asian myself I would be more comfortable in Japan than USAin the beginning.Plus no group after Bts has made it big and known to the general public like them. US market may give the group the popularity but what about the revenue like how Bts sold out stadiums and won awards. People can’t like a grp virtually and when it’s time to support with money then back off.Therefore in my opinion first having a strong fanbase back at home is really important and JYP is doing his best in terms of promoting and supporting Twice. Im really glad they’re under him. Anyways Fancy you is coming out on 22nd please don’t forget to stream.

JYP debut wonder girls in US market back then and totally focused on US market and ignored Korea and Japan when they failed in US and came back they did not get much attention from Korean fans. BUT JYP learned something from this incident now with Twice firstly he focused on Korean market then japanese market with cute concepts as these countries like cute concepts and cute things after when they decided to do world tour in USA they released fancy which is more like girl crush concept and in their world tour concerts you can see mostly their performances are based on sexy concept. I think Twice will dominant in US market after Japan and Korea.

Japan-Korea sure share a similiar culture and some times grammar linguistic in many years, man they look really good. Also, good to see you added Johnny references in Fun facts in it.

Thrice: sTiLL n0T poPuLAr.

TWICE is releasing two new japanese singles in July 17th July: Happy Happy (with Qoo) 24th July Breakthrough

Haters will always say it's just Korea and Japan. But they are forgetting that Twice is a kpop GG, at the end of the day they will sing in Korean and their main market is Korea. They have supporters all over the world, maybe not the mainstream but who needs people who only jump on bandwagons. Their fans act as one, Twice being Twice and JYPE leading them. I love how everything is stable and organized. Once, Twice and JYPE have a strong bond that it can't be shaken that easily. Others can trend all they want but Twice will always secretly dominate the real numbers.

YG should learn from you

Idc if they don't popular in US like Blackpink and Bts.. What i want is they be happy wherever there are. Japanese Once, no one can defeated them. " we may lack in number of views, but we never lack in getting awards and album sales"

ONCE THANKS YOUR VID!!!! WHATEVER, K-ONCE, J-ONCE AND INTERNATIONAL ONCE LOVE TWICE FOREVER,TWICE LOVE ONCE FOREVER, TOO

‏JYP is a really smart company and has figured out how to capture the Japan market. Twice sings Japanese songs in addition to Korean songs, and it is not just that they translate Korean songs into Japanese, and also JYP has created a completely Japanese band for the Japan market.I think the Japan market is more important because in Western countries people do not buy full albums and they watch videos more through RU-vid or through music services, but in Japan people buy the band's full album and spend a lot of money.

I feel like the company made a very smart move. They want the fanbase in Asia to be strong before aiming for Europe/US. After all, even if they are not that successful, they will know that they always have their fans back home. I love how instead of being fast and daring, they start from their close neighbour. I do feel like when there is Japan to focus on first, it is kind of daring to go straight for further markets. I loved the video and would like to watch more Twice content

I remember when I attended 2PMs concert in Manila way back 2013, there were lots of Japanese people who attended the concerts. Now I know why Japanese people are spending so much money for their idols because of their loyalty and love.

Kara's Jiyoung is active in Japan and she's popular. JYP made the right decisions in making a bedrock solid foundation in Japan.

The Reason why Tower Records is still alive in Japan. Music isn't a just a consumable product ,its a way of Life there. As a Once thanks Japan!

I'm sharing this video everywhere and to everyone, even with dogs and cats

Here to support twice More great videos of twice please :)

I'm really proud at TWICE there very down to earth I didn't even realize that they where that big! because there attitude never get high there where still the twice I know, keep it up! TWICE proud ONCE here!😊

poor blackpink.. .😝😝

i prefer jpop over western (the one that goes EDM so hard) so i'm happy Twice doesn't goes to that kind of direction

Dome Concert? Nah, every kpop group can do that easily. Dome Concert? Hella, you need to do more than that. Even Jpop act like AKB48 need 7 years to do Dome Tour. Edit : SNSD and KARA only did Dome Concert, not Dome Tour.

Hell yeah i've been waiting for this

BLACKPINK and TWICE both of them have hold a sold out dome tour !! queens indeed👑👑😌

Japanese music market is the second largest in the world in terms of it’s size. Most of the Kpop entertainment companies’ foreign revenues majorly comes from Japan. This is the reason why SM has been diving into the Japanese market since the Boa generation. When tvxq was at the top of the kpop industry they alone earned 3billion dollars of sales revenue from Japan annually. From this you can see how big there market is. This is the reason why JYP created Twice to target Japanese music market.

Wow! honestly, color me impressed! I just discovered your channel, but I think more Kpoppers should know about your channel. That said, there are a few points that could be researched better. For 1) Only blackpink is (trying) to be BTS. Which is another YG mistake. Not only because the group is just riding the hype train and has no real fanbase here like BTS. But also because blackpink will no more succeed here, then the last fluent English girl group Universal tried to shove down Americans throats... SNSD back in 2012. You'd think YG would learn from history... 2000+ Kpop groups have debuted and 1 has managed to honestly break into the western market. For anyone who might read this... East Asia buys 86% of the Kpop sold every year. BTS being the only exception. All of the biggest names ever in Kpop owe their success to promoting in either Japan and China. By proxy, so do their labels...

Once from the Philippines

im glad they don’t force their way to western markets and focus on Asia. plus even when they don’t promote in America they still had a us tour. ahhh proud to be a once:)

Twice King of Girl Grup

Pity thrice,they worked hard to spread hate on twice,but twice just getting more love,and thrice is not popular

Very informative video. This just means when Twice sold out their 2-day Tokyo Dome tour for 2020 (that was cancelled due to the virus) in just minutes after tickets went on sale is really a big deal! I mean the ticket reservations went up to about a million within half a day.. just wow...

its just another win for kpop 😍 yey Twice 😍

I love how they're using TikTok to promote Qoo and using Qoo to promote "Happy Happy". Smart moves.

Thank you sir for letting our queens more important despite of other critism. 😍😍 Proud once😍😍#TwicePhilippines😍😍

Popsori made a good point why Japan is/should be a good market target, its the culture similarity of South Korea and Japan. US may be a lucrative market but its also BIG and saturated with a lot of other content. Plus the fact that KPOP is still a foreign concept on western culture. There is loyal KPOP fans(in US) for sure but just a small amount compared to Japan. KPOP is not a foreign concept in Japan and is more socially acceptable. I say socially acceptable because people do tend to frown on or make fun of ppl who like it or show support. Not saying its like this in all of US but ive only liked KPOP since 3-4 yrs ago and before that I was one of those people who just look at the people who go crazy for KPOP and could never understand it. Now my friends look at me with the confused look that i used to give to others. What I leaerned from the few years Ive liked KPOP is that KPOP is more than just a genre its a culture.

you are literally a legend

So grateful of having my co onces there in Japan! And I love your video thanks for creating this. God speed 💕

ONCE

Proud ONCE here.........:-)

Japan is the place for revenue, so should never underestimated. Those who said Twice is only popular in Japan and Korea can cry in their sleep now 😜 Japan tour specially Dome also made more than maybe 2 years world tour in small venues.