How to become an influencer in 2024 | get PAID brand deals as a small creator (tips no one shares!) 

I’m going to add a new pinned comment while I work on responding to some comments! I explained this in multiple comments but I’m in no way trying to shade people who buy followers or engagement. It happens and there’s nothing wrong with it at all. I know that it’s 1000% an ever-changing algorithm issue (especially with IG. 😭) But I still wanted to make a section about buying followers and engagement to help smaller influencers not feel so discouraged about their numbers! Through my PR work, I’ve seen bigger influencers with accounts that have more than 60% bots as followers. No shade but also not a statistic that should be ignored, especially for people just starting! The influencing world is insane and I just wanted to help others not feel so discouraged about their numbers. Hope that helps clear anything up! All love here in this Table Talk community. 💞

your success as a nano influencer underscores a valuable lesson: impact isn't solely measured by follower count but by authenticity and strategic engagement. Niche targeting and high-quality content are key strategies for influencers looking to attract notable brands and collaborations. 👍

Buying followers, buying reviews, buting watch time and engagement- It's crazy! As a freelancer on a popular gig site I see listings for ALL of this! Thank you for the transparency!

IT FEELS LIKE IM WATCHING A PAID VIDEO. Thank you for bringing so much value!

One thing i've learned recently is that marketing is heart of business. Companies will spend an absurd amount of money for it. Influencers are basically marketers. What's even better is that they're video marketers, the best form of marketing available right now. That's why they make stupid amounts of money. If you really look into this you'll realise everyone who's regular and is making money right now is basically marketing for some company. Also another thing i've come to realise is that any of my friends that studied marketing are making a fortune right now

As a brand we hate working with influencer agency or influencers under scammy managers who charges $1000s for 300 views. This influencer space becoming toxic lol we hope to see more of honest and business mind influencers.

This was gold. Thank you! I’ve been at it for 8 years, no bought followers, small deals all throughout. It’s definitely a long game! Keep it up!

Can you talk more about how to charge for usage rights ?

"someone watching over us so shout out goes to them" You're an absolute MVP for this video.

I started making shoe videos when I was younger just for fun and because I love shoes. Now I get so many brands reaching out to me to review shoes for them to the point where I’m considering charging. Just because I get so many people hitting me up now😅

thanks for your transparency! As a new content creator it’s nice to have insight on how to get brand deals as a future nano influencer!

this was so informative omggg!! thanks for not gatekeeping and being transparent with your rates :)

Much respect to you for the consistency and grit of just putting out videos across the board! You can see that the more consistent you got, the more it started to catch on. Great inspiration! Love a transparent video and we're all here for it!

As someone in the influencer marketing space, I can say that everything you mentioned is so true!

Everything you said is so accurate my heart is fulfilled. especially the last part, you wanna be able to stay financially stable to provide for yourself while also remembering to not sink into the comfort of it and still chase your dreams hope everyone succeed here in whatever they pursue in💯🙌🏾

This was perfect! Honest, transparent and real 💓

I'm happy to be here. I really want my Instagram and RU-vid to grow and get brand deals. I haven't decided on a niche for Instagram.

you are so real for this!! THANK YOU for all the advise!

You can definetlyyyyyy tell people buy followers. The math never was mathing for me. I wish we had more interesting influencers. Everyone seems like a copy of the next person. Thank you for the GREAT VIDEO.

You broke this down so seamlessly. Thank you for sharing your knowledge!

As someone who as been getting into the influencing/PR and UGC space lately, thank you so much this is very helpful!

Thank you for being so transparent, this entire video is so encouraging 🙏🏾

Girl spill it!!!😮😮 love the message. Absolutely agree with you have to find your reason why why otherwise the numbers can discourage you.!

Hi! Just found your channel and loved this video. I'm at that stage when I'm starting to get some fun emails at the beginning of each month. It's very hard not to get carried away when people are wanting to give you stuff and paying you on top of it. It's insane to me how much brands are willing to pay for 60 seconds or 90 seconds of space in your video. My channel will turn 2 in October and it's been a crazy ride. Here's what I learned as far as creating a community: always answer as many comments as you possibly can. I love that part and I find that people really react to you doing it. Also, be as true to yourself as you possibly can be, it shows! As for the videos I make, things completely exploded the moment I stopped making videos for the results I thought I would get and started creating videos that really reaaalllyy excited me to make. Again, your enthusiasm shows! As far as sponsors go, know your worth is definitely the best tip, I agree. Most of them just want to use you for as little money as possible. I always negotiate both the payment AND the contract. So far, it has worked our for me and it helps me decide if I want to work with them. Brands that don't budge an inch aren't worth my time AND I find that the ones who want to pay you the less are the harder to work with in all aspects so... But I guess the most important lesson I learned is to keep it simple. I thought I had to put all this value into my videos and show how much I knew about the subject when, in fact, people just want to be entertained. And complicated, over explained stuff is not entertaining, as it turns out! Keep up the good work everyone, best of luck!

Thanks for being honest and giving out great advice and tips!

Yes to shooting aesthetic pics and vid!

Amazing value in this video! Thanks for not gatekeeping, girl! Definitely taking notes here. I'd love to see a video about how to create aesthetic content

Thank you Jessy for the transparency and the YT secret vault

Thank you for dropping this knowledge!

Please make the videos on negotiating. And how to plan your feed and types of content to make to attract brands. I thought if you made content for a specific brand regularly that they would never have any incentive to pay you but you’re saying they still will? I heard elsewhere that you should make GRWM vids w multiple brands to show them your skillset but so they won’t include your content on their page without paying you…. Please make more videos about this. I love that you’re not gatekeeping.

This is so helpful, literally never heard of those websites. Also, your bg in PR is widely interesting, it makes sense to be able to navigate to this in a more social sense.

This video brings so much value. Thank you for sharing, Jess 🙌

Loved this, thank you for your honesty!

I watched this video a week ago and search through my watch history to re-listen. Thank u for making it

this was the first video I have watched that was actually helpful, thank you !!

Just finding you. Great info in your video. I am not quite a nano yet, but growing organically and climbing the learning curve. Grateful to creators like you that share what you are doing.

May the universe bless you ten fold for this transparency girly! 🙌🏼💞

You have no idea how much I appreciate this video. Your insight has given me so much to think about and hope ❤ thank you 😊

Omg i love you for this! Wishing u so much success 🎉

Just starting my journey (again) after letting life get in the way, thank you for so many amazing tips, can't wait to get going!

Cheering you on girl, thanks for sharing valuable content ❤

Great content, you are the first one who was talking about brand deals from this perspective. Thank you!

Thank you for not gatekeeping & being super down to earth. I appreciated that you get straight to the point. You gained a subscriber before the video was over. Keep it up girlie! Thank you ❤

thanks queen, can't wait for more tips!😘

This was so helpful!!

Thank you for your honesty!

Great post! Thanks for the info, Jessy x

Really good info, especially about actual engagement metrics vs follower counts. Thanks.

Appreciate your authenticity 😍😍😍

Love this!! As a fellow influencer in a bit of a rut, I needed to hear some of these lessons 😅😊

thank you so much for the info girl. It is so hard to navigate

Thank you for this video! And yes more videos on these subjects. 👏

Thank you!! This was so good

GIRL this has come perfect timing!! I literally just hit 1k TODAY and hearing you talk about this makes me realize wait.... maybe I can start making money on my channel (especially with recent videos getting a lot of love and engagement. keeping it up :') thank you so so much for spilling this IMPORTANT tea, especially from your perspective. sending you so much love

I love this! I was an influencer on here back in 2012!! I stopped uploading and came back years later but my views are not giving at all lol but I’m trying again. I might need to start a new channel 😢 ps. #2 is so true! Head and shoulders reached out to me after doing a hair video on my own and they paid good! ❤ thanks for sharing your tips!

Instant subbie! Such a cute concept with the "table Talk" & awesome tips. Thank you!

I immediately liked and followed because THIS is what we need if it comes to starting as a newbie. You are presenting the facts and your own opinion as well as experiences in such a good and understanding way which motivates me so much. You make me realize again, that being a nano-influencer is totally fine and great. Better than being a big one with a dry and ded community.

Thankyou so much Jessy☻

Very interesting information about the distinction between number of followers and amount of engagement. Thank you!

Thank you! What great insider information! ☕️

This was so very useful!!

This was so helpful!! ❤

Wow. Thank you for this video. I started to get discouraged but this was very knowledgeable. 💕

Thank you so much for this 🎉 keep doing your thing & stay authentic ❤

thank you for this!! love how real and relatable this video is

love it girl! thanks for sharing this

im never gonna be an influencer but stuff like this is sooooo interesting to me as a business major bc none of my marketing classes have been influencer focused 😭 plus im nosy asl about what ppl do to make side money

I love this. So motivational. 🙏🏾

This was so helpful, thank you!!

This was sooo helpful, thank you! 🥰🥰

Thank you so much for your transparency and basically being truthful.

this was really helpful! i’ve been sitting on content and ideas and i just make myself sick spinning in circles not posting because i’m too in my head.

Thank you so much for this!! ❤

Thank you so much for the amazing info!! I really appreciate the transparency! Going straight to my profile to update my bio😊

NGL this is probably the best video explaining all of this without making things confusing for a beginner!! ;-; TYSM also can you plz talk more about your routine on posting on IG as well you mentioned something about exclusivity rights and ad usage fees? What do you do about it and do you have to give them a contract or something like T&C’s when talking to brands?

This was so informative, thank you!!

love it keep it up girl

THANK YOU FOR THIS ❤

This was such a great video. So many points nailed

You have inspired one person here 🥰 thank you!

Subscribed 😊 such golden tips 🙌🏼 thank you

Wow super informative! Love it, thank you 🫶♥️🔥

Great quality video thanks for sharing! I just subscribed and followed you on IG and TikTok. This is so encouraging because it can really feel intimidating sometimes.

This was great, thank you!❤

The way you edited this is amazing! New sub here! Love your content ❤

This was amazing! Thank you!❤

thank you so much for your transparrancy! this helps me

Yes! Please talk about insane tactics like following other creators on the same niche and commenting just to attract other viewers. The comments are cringy and superficial too! 😂

This is amazing. Literally the advice and knowledge I needed to find. Thank you so much for sharing 🥰

You’re amazing. Thank you. All genuine. All real. All honest 🤍We need more influencers like you ❤

this is so educational and helpful! Thank you!!

I have no interest in becoming an influencer. But I have a thirst for knowledge and am nosey when it comes to what are realistic negotiation prices in any field. This was very informative. Glad more people are talking about this openly.

You definitely made an impact on my life today, I appreciate the info you shared. I'm the nano influencer you mentioned trying to understand the creator world and see how I can survive and make a living, I hope to see more contents from you!

love the vidddd

I’ve watched so many videos about this topic and this was by far the best one!!! Thank you 🙏🏽

so useful ♡ you are down to earth, so you are becoming an inspiration for many of us ♡

Awe I loved this video and your personality!! You seem so sweet and definitely nice to see things in a different perspective ☺️☺️🥹

You seem so chill. Thanks for the tips. I might actually take the plunge and crawl out of my anonymity 😂

Straightforward, informative content, beautifully delivered! Thank you! ❤

Are you kidding me? This is such a good video! Not only this cream of the crop information, but your presence, energy, authenticity! Thank you Jessy, I loved every second watching it. Best of luck with your career and fingers crossed everything I just learned works for me as well! 🫶🤍