How to Boost Direct Bookings Without Relying On Third Parties 

How to Boost Direct Bookings Without Relying On Third Parties
In this episode, Sam-Erik Ruttmann interviews Philippa Gamse, a renowned digital strategist, about digital marketing strategies and analytics for independent hotels. They discuss Philippa's career in digital strategy and analytics, the importance of engaging directly with guests online, the impact of artificial intelligence (AI) in the hospitality industry, and the challenges of using third-party booking engines.
"Artificial intelligence (AI) can help generate ideas and draft copy, but it should not replace the human touch in communication."
Philippa emphasizes the need for personalized and authentic communication with guests, the value of qualitative analytics in understanding customer needs, and the limitations of AI in generating creative ideas.
🔴You are listening to The Social Hotelier Show! A video podcast that inspires hoteliers to create meaningful and memorable experiences for their customers, in pursuit of their passion.
I share my views and experiences relating to hospitality, technological trends and also relating to humanity.
Also sitting down with world-class speakers, leading industry suppliers, top performing hoteliers, sharing their inspiration, lessons they learned, and how to make an impact.
My name is Sam-Erik Ruttmann, a lifetime global hotelier. I currently provide global advisory services to redefine new paradigms for hotel businesses so they can maximize their assets. In partnership with Studio Puisto Architects, our aim is to create the most beautiful hotel experiences for the experiential traveler.
My home base is in Helsinki Finland also known as the Nature Capital of the World.
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