How to build a luxury brand, pt 1 

I can tell you are so passionate of what you are talking about because you talk so fast, just so full of passion! Intention, quality and story telling! Got it!

Thank you. I'm literally building my brand with you and your videos. I'm here for the long haul.

Wow I learned quite a lot here than anywhere else. I’m glad you didn’t just touch on fonts, logo, etc. but creating a complete luxury experience as a whole! Can’t wait for pt 2!

The content you're providing here is so valuable. This is the kind of information that people pay big $$$ for.

Man, you are the best, do not stop with this series

There's a big difference between luxury and premium brands. Luxury brands are all about exclusivity, heritage, and that "wow" factor, with marketing that’s subtle and super focused on prestige. Premium brands are high-end too, but they're more about quality and value-still great, but more accessible. Also, promotion and marketing aren’t the same thing. Promotion is just one part of marketing, like ads and discounts. Marketing is the whole strategy-research, product development, pricing, and everything else that builds a brand. It’s important not to mix those up!

What content should we make when our clothing is in production and we still dont have samples yet. Apart from doing outfit collages?

Bro I’m not from luxury brands and apparel but I am a designer turned strategist, and the way you talk resonates so much with me. It’s how I often guide clients in Brand strategy and marketing. Love this. You on another level and like your open, generous and educational vibe.

Great value man. Super helpful. Been looking for brands that do things differently and have a unique storytelling angle, you have collated a ton of details here. It'd be great if you can release the next parts of this series on order. Would be really helpful for someone who's building to follow things in order. Maybe you can sell this as a course too, putting all these together in the series😊

Flamingo Estate is one of my favourite brands as well

By focusing on both product quality and storytelling, they're setting a benchmark for how brands can authentically engage that crucial 1% of luxury consumers

Just want to say how much I appreciate the content you produce 🙏🏼 I come from a engineering background in the space sector but now run a brand with my partner. Everything I know is function driven, but learning more form (branding) through your content 🙌🏼

The content you put out mate is next level. As an idea, Would be great to make a video on how to put together a team, for an in-house creative dept. In the scenario where you’re a brand and want to build your own in-house creative dept . What’s critical, what’s beneficial or what is more efficient to outsource. ie. I’m an art director working for a “flamingo estate” kind of brand (very similar concept actually) and, because is still a small brand I end up doing from very junior graphic design stuff all the way to social, influencer management, consulting, strategy and even product development. I struggle finding the right help at this critical time on the brand where we launched just recently and I need to take stuff off my plate. This is prob very hard to adress from your standing point, but any video on how to build creative teams for in-house creative depts would be insane, and could be interesting. Anyway Thanks again for the content you’re a legend!

Keeps getting better and better. Appreciate it

Thank you for this man

Long form = More value for us. Thanks Oren!

I wish CEOs were watching these type of videos. It is extremely hard to convey this to companies who think marketing is a 2 week campaing to blow sales up. Great breakdown.

If you had a course about branding, I would buy it

Even though people are saying you talk fast, I’m able to retain the information perfectly fine 🤓

Thanks Oren & hello from Dubai - mad mad learnings from all your videos but this one in particular. I used to be a category manager at adidas working on Sportswear but I had access to how Originals does world-building and takes that into brand campaigns. Now building a luxury chocolate brand, inspired by Indian royalty culture - looking forward to part 2

Can you please do a video on how to launch with a big influencer and make them a creative director?

Insane Video. So much value and inspiration in one video. Well done 🔥

Excellent info as always

Your videos are so valuable, I have my own startup and these are so helpful

Awesome video. I’ll definitely take some takes of this into consideration and implement it into my own brand.

make a full 10 hrs course strat to end my planing is complete and I also complete my 3 lether collection design,

This was really thoughtful, and inspired. I loved watching this. New subscriber here :)

Amazing content as always 👏 just wondering, do you have any ideas on how to translate these concepts to service based business ?

coherent af

Thank you for this video! Very insightful

Amazing content! SO glad I found your channel and immediately subscribed. I’m about to launch my brand this summer and I know I need a creative director to get my brand to where I want it to be in the next few years, Could you shed some light as to how to hire the right one? (where to find them, how to interview them, etc.)

commenting to help you run it up

thank you, Oren.

Banger vid

amazing video, thank you 🙏🏽❤️

Great video Oren 🤌🏾

I love your videos 😢❤ From Saudi Arabia..

Great content! Love

Amazing video! Thank you. Can I hire you to review my site/brand?

Great content per usual

Hey, great video, any advice on selling 70-100$ clothing ticket with a limited budget ?

💯

Thank you for this valuable content, do you think having a limited item or a exclusive item helps with luxury brands? Such as a 1 of 1000 piece or only limited for x amount of time. Also do you think it's smart to limit your "hero item" to artificially boost hype or should you try selling as much as possible for the business?

Great video. Is it possible that u do a video marketing for coffee shops? Im trying to open one up in london

Keep going bro!! Do you need a video editor? I can do a sample video ;)

i'm here so early on this channel.

Great info! Unable to focus on you as the background is beautiful/distracting. Reducing the light in the background would make it better.

Killing it 👏🏿

I’m really struggling with locating my brand given how much im nomad and don’t necessarily want to change that. Production-fullfilment-hq & hires these might all be different locations, how would you approach this?

Any skin care brands you feel are doing a good job building a "world"?

Hey orenmeetsworld, really nice video ! I was wondering if I could help you with Best Quality Editing in your videos better than your Editor with good pricing and also make a highly engaging Thumbnail which will help your videos to reach to a wider audience ? Pls let me know what do you think ?

Valuable conttent

Been watching your stuff on insta for a while and love this longer form content 👍 I have a question about naming of the brand and luxury, I have a great domain and @ for a brand I am working on but because it’s kinda techy and the opposite of heritage I am hesitant in the direction to go with it. I guess teenage engineering has executed a premium product with a name which doesn’t have a luxury feel, but would like your thoughts in this, how would you position a brand into the luxury sphere with an abstract ‘non premium’ name?

slow down when you speak or add captions please

15:30 ghost voice captured?

Comment 100 🥳

Hi there, I came here via Instagram and I want to Know your thoughts about luxury and streetwear brands, how this 2 sectors can coexist and how does it works

If you are one of us, addicted to COPYMAXS this show, please gather here

hoping that taxonomy design was from my insta comment 🙏🏻🥲