Essentially, this video tells beginner graphic designers: 1) Once you've matured your design for a bit, you no longer have to rely on gut feeling; 2) Where to find fonts; 3) Two questions to ask-- Do you want the piece to look established and classic or funky and modern? and 3.5) Do you want a serif or sans-serif font?; and lastly 4) A list of twenty-five fonts that are tested and true. ...But you haven't actually taught us how to choose a font. What design principles go into it? How do we know that one font from your list of twenty-five will be better for one project than another? How do we creatively utilize fonts so that the same font gives off different vibes from one setting to another? Not actually a useful video.
@@yourlandladysson6395 all this bullcrap is just grabbing your attention to buy his course…It’s the typical youtube designer/engineer formula. Everything they say you can think of yourself
I mean, he gave good tips for beginners about serifs and about how the feeling that the font conveys will change depending on the targeted audience. He could've elaborated more and shown more examples I guess. How to choose a font for your project: 1)consider the targeted audience 2) see if the font fits the 'vibe' of the company(old-time and fancy or modern and simple, serif or sans serif) 3) make sure it is readable (scale it up and down, type a bunch, you know the drill). 4) There is no "The font for this project", just choose one that fits the criteria. It is a useful video, but could've been better with more didactic examples imo.
since this is a design channel I gotta talk about the what I'm calling, "painters tape blue" window frames in your office. gives the room an unfinished look. Especially against a stark white wall.
Im a big fan of using proven geometric fronts and modifying them. Cut something, merge letters, change corners. Small change can make a huge originality, especialy if it communicates with symbol and brand feeling. Roboto, Montserrat, Avenir, Azo sans,Raylway, Ubuntu, Anton. From serif and handwriting: PT Sans, Playfair (georgeus), Roboto Slab, Pacifico, Lora, Libre Baskervile.
Your channel has helped me so much in such a short amount of time. I've started a digital product shop and for some reason I knew my knowledge of fonts was the thing making my designs ehhh. I knew I needed a crash course in fonts so thank You!
My personal favorites: - Helvetica Neue - Lexend - Inter - IBM Plex Sans - Overpass - Baskerville - Barlow - Roboto - Playfair Display - Futura (I do normally use Google Docs)
Forgot I posted this comment but lately I've also been using Atkinson Hyperlegible I no longer like Playfair Display because a teacher I didn't like used it too much Univers and Frutiger are also really great fonts, but they're not freely available anywhere I often type
Thanks for the video. The feedback I would leave is to run your audio from your mic through a deEsser plugin to reduce the sibilance from the "ess" and "shh" sounds. The "s" sounds you make are pretty strong and they punch through a lot. Else, thanks for sharing the knowledge.
Thank you for an interesting topic. I recently started working as a designer and I am very happy to learn from you. You are doing a very good job sharing knowledge!
This is really helpful, Thank you for sharing. I would like to know once you done wireframe, how do you plan for UI design, how do you choose colors, design patterns, typography, iconography etc.
I've been doing something vaguely graphics design-related professionally for about 4 years now, I have NO idea what I'm doing, I've been winging it this entire time. I figure now is as good a time as any to actually look into this
Thank you for great information. Usually I can spend a lot of time by choosing right combination of fonts. With sites that you mentioned should be faster. Could you recommend sites for less official fonts? For games sites for example?
@Flux I’m glad your channel has gotten so successful. I’m not sure how I feel now... I liked your old content better than your new content though. I feel like it was less planned and less scripted. Maybe more raw? I don’t know. I still like your content but it just does not draw me in like you used to.
Fantastic resources here my hangup of paying for fonts on non personal projects is the amount of time clients ask for changes and I ended up never using the font I paid for they always come in handy but I find it hard to justify on lower value projects.
I always use Font Base for choosing fonts. You can create Folders etc. to organize them. For me its always faster and easier to do that than in Illustrator. I don't know why Adobe didn't already implemented such a feature besides on TypeKit
Guess it's a matter of taste. For me it helps that he is speaking more slowly, clearly and taking the time to explain. This enables me remember all things he said. If have a harder time with video's that are at a higher pace. Usually at the end of those video's I still remember some things, but not most.
My understanding from studying fonts about 40 years ago is that serifed fonts are easier and quicker to read. People don't read individual letters they recognize entire words. Serifs make individual letters blend together and thus, faster to recognize the word. San-Serif fonts slow down word recognition and are thus better for headings and logos - because they force the reader to concentrate on recognizing the words. This has also been my personal experience and I find long paragraphs of san-serif text tiring while a good serifed font, like Garmond, on the printed page to be effortless to the point of being pleasurable to read. The introduction of computers has changed this because serifed fonts can suffer when viewed at low resolution. Nevertheless, with sufficient resolution I still find fonts like Georgia faster to read than any San-serif font. I prefer Georgia on computers because it is a little thicker and larger than the old standards of Times New Roman or Garmond. My work is technical, so I lean heavily towards conveying content. I don't want that to come off as condescending, I very much recognize the role and value of attracting and holding people's attention. It is just that as a technical person it is all about conveying difficult and complex ideas as accurately and efficiently as possible. Put another way, I write lots of equations and with Math there is no contest, serfied fonts are much easier to read and understand than san-serif fonts. I cannot help but also observe, the change in font preferences because of the computer age. Printed books with San-Serif fonts were and are still a rarity because they are difficult to read for extended periods of time. These days more content consumption is graphical or video replacing bulk text on computers and PowerPoint presentations, there has been a shift towards San-Serif fonts. OTOH, maybe it's just me being old and brought up with textbooks full of serifed fonts and it is mostly about fashion and brain inertia. Good video, BTW.
As a junior designer i have clients that don't have enough budget for project let alone using 500-600 $ font. I think if you are beginner go with free fonts and try and test everything. "You can only really enjoy the expensive wine when you had tasted the cheap one" that's what i think.
I wish you made a little article about this stuff(same things but in written format). Hard to achieve as it is a youtube video. Very useful indeed Thanks!!
I've just watched your video & I would like to say a big thank you for those great tips. I am a computer engineer and I find some difficulties when I have to choose the "right" fonts for my projects. Thanks again..! :)
In my life time doing (amateur) design graphic, my go-to font is always be Bebas Neue or Lemon Milk. It's just effortlessly beautiful. Until I become bored with my own choice.
In 18 years as a designer I collected over 30.000 fonts on my mac but i still use only 10 of them most of the time 😁 Helvetica Neue and Akzidenz Grotesk are my all time favs.
Akzidenz Grotesk was my first one because it came with the photo typesetter I bought 2nd hand in the 80's. When switching to the Mac in the 90's Helvetica became the next favorite. I still use both because they are timeless designs with great readability.
i wrote a school book,subject book that goes like lesson 1 :, I),1),a) with text zones for tips and conclusions ..... for 12-16 years old kids i want to continue styling all the titles ,headers and text zones with fonts and colors and sizes and backgrounds for kids....iwant somthing simple keep students concentrate but not boared....but i don't know how to make it lokk good and atractive any help plz ?
I really do appreciate your knowledge and process but two questions: are you using the word "font" and Typeface interchangeably? and secondly, can i request that you do an audio balance between your intro music and your voice? 3 times in a row watching your videos i have been accosted by your intro music. just a suggestion for a better user experience.
Thanks for this good introduction. Is portability of fonts an issue when you chose a font? Let me explain. If you chose a classic but reserved font like Helvetica when you use MS office. Can you be sure, that this document will be shown as it should on other platforms like apple phones or at other computers, if such a font is not free? Do the free font got a preference in this regard, so the computers and other platforms will download them by default?
I always check typ.io/ when looking for inspiration. It is also a great source of advice on how to use each font and how to pair it with others, plus you can see examples of the fonts in use.
I am working on a project where the designer has used Graphik for most of the website. I have changed this to Nunito Sans so I can use the Google font. Do you think that is close enough?
I am a Science Fiction writer. I want to know what is the most used/successful Font used for this Genre. I am also a general Fiction story novelist. What is your recommendation for straight Fiction?
