I have a question to Orange Klik and @ADFERENCE, how to manage the PPC Campaigns and bids if the selling price is less than $15 and the bids are high. Like currently I am working on a beauty category and facing this issue that my product price is less than $12 and if I received an order after 2 clicks from PPC, ACOS shoots to 40% 50% etc. So how could we manage this situation and if Orange Klik has already discussed about this video, kindly share the link or I think there should be a dedicated video on it. Thanks
According to your formula I am getting a bid of $0.1 since my product price is low and I am dead sure that if i bid $0.1 I will be getting any impression at all, sorry to say but I don't think so that your method of bidding works.
Thanks for your question! Then you currently *must* have/pay a higher ACoS than your desired taget ACoS that you entered in the formula. Or: your estimation of the conversion rate or basket value or uplift is not correct. Please feel free to share some more details 👌
@@ADFERENCE Thank you for responding 🙂 Yes I have studied again and trying to make adjustment according to what you have shared. Will update once I get any results.
