How to create a stand-out SOCIAL MEDIA STRATEGY for your small business + how to film & edit videos

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As someone who has struggled to find their content style and achieve their goals, today we you are going to create YOUR OWN social media strategy specific to your small business and social media goals!! We also delve into how to film and edit aesthetic videos for TikTok and Instagram. A lot of love and energy has gone into creating this video, so it would be much appreciated if you bought my workbook (I give you a big fat kiss on the forehead) it’s also not 100’s of dollars like every other one xx ･ﾟ: *✧･ﾟ⋆⁺☾⁺
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Опубликовано:

3 июл 2024

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Комментарии : 124

@chantalleonhardt 23 дня назад

Hey Lovelies, I've created a workbook that encompasses all the chapters, questions, exmaples and so much more for you to create a strategy specific to your goals!! www.chantalleonhardt.com/shop/socialmediastrategyworkbook Dream big, Chantal xx

@gremics-gallery 20 дней назад

Good Job

@ProjectBecks 11 дней назад

I'm a social media manager for 7 figure creators and girl when I tell you YOU'VE HIT THE NAIL ON THE HEAD with this advice. I really love how you're encouraging people to show up authentically rather than follow the 'hacks' that everyone's repeating. We have to remember that 'audiences' are people who can tell if you're trying to grow versus sharing things you're passionate about. Love love love this video and following your journey 🙌🏻

@chantalleonhardt 9 дней назад

Thank you 🙏 This is such a huge compliment!! So true, you really have to understand your audience if you want to achieve your goals!

@SwatiSharma-g7v 7 часов назад

Hey! I am also a social media manager. But working as an intern so can you give me some tips and tricks on how to become best in my job? 😅 I am learning currently. So if you can help me a little that would be great. Thank you!! I hope you see this message.

@leelee1286 29 дней назад

This is advice from a successful business owner, instead of someone who just likes to give advice 😂 Super helpful!

@chantalleonhardt 29 дней назад

Thank you so much Leelee 🥰

@samliphied Месяц назад

Still a small artist. Social media never felt like home to me. It was always having to change just because the algorithm didn't approve of my ideas. It made me doubt if I was really worthy. "If you're creating for the algorithm, why are you creating at all?" so true. Thanks for actually being helpful. I hope to build a community that makes people of all kinds feel invited.

@chantalleonhardt 29 дней назад

Thank you so much for watching! I have definitely not felt at home on social media either- it was always a drag, like I was forced to create content in order to grow my business! But now I've found a style I love to create!

@chantalleonhardt 29 дней назад

You just have to put in the patience and keep going!

@Manifesting_Secret_Sketchbook 11 дней назад

STILL CREATE-- forget the algorithms. Because your aim may be different to other Aritists/ creatives. * did you know you can get lucky with that ONE video?

@Manifesting_Secret_Sketchbook 11 дней назад

START believing that you already ARE SUCESSFUL and you will become SUCESSFUL. SECRET::: you attract what you are not what you want? * RU-vid videos on * law of assumption * Quantum physics * Feng Shui your Bedroom and workspace/ home/ garden

@Itsnotaleesha День назад

So glad I ran into this video only 2 months after starting my RU-vid, and not YEARS after!! Thank you so much for your insight. I get carried away trying to post once a week while also having a fulltime job and balancing my life that I’ve been cramming and uploading projects I’m not super happy with because I HAVE to or else the algorithm with forget I exist. You’ve taught me to be authentic, and naturally what I love to do and produce will find its way. Success doesn’t need to be measured out with numbers, but rather I am successful because I’m doing what I love.

@ninaborgstrom8670 2 дня назад

Im not the type of people who comments on other people videos but you just helped me a lot to understand things I didn’t know I need to. So thanks 😊

@keraexcels 19 дней назад

I love that you said you FOUND YOUR CONTENT STYLE… very very important. It’s not only about the content but HOW PACKAGE IT MATTERS( i am not shouting i promise) our way of telling the story matters

@chantalleonhardt 18 дней назад

exactly!!!! keeping it consistent in all aspects ☺

@thisisezralane 21 день назад

This was actually a really helpful video. Usually you get stuck in tutorial hell and end up with more questions than answers, but this video managed to nail a lot of uncertainties. Thank you :)

@VenusRoseAcademy 12 дней назад

I really appreciate you being so authentic and empowering. Thank you, I find you and your work very inspiring. 😇💛

День назад

I think this video saved my life rn!! Thank you so much, I sincerely believe that from now on, w the the help of your tips, I'll grow up my social media

@444flojones 9 дней назад

oh my gosh i LOVE that you are rejecting the algorithm advice... SO TRUE

@Alexy.0i 6 часов назад

This video is literally so good. Definitely Going to purchase your workbook.

@JuliaJBelgraves День назад

Thank you daer for shearing and love with your doing.

@tamarabalazsovits1500 18 часов назад

This was an excellent video. Well done & thank you!!!!!!!

@grandjette 17 дней назад

Thank you for sharing your experience and journey. I'm developing my road map for my business and your pointers simplify most of the ideas in my mind 🤓💛.

@sajidabenmbarek 22 дня назад

you are bringing so much value to the world :) have a very good day

@Chayacreations 17 дней назад

I learn a lot, your video finds me when I need it the MOST !So helpful , God bless you !

@CreativeStitchingwithAnn 22 дня назад

Thank you for sharing! Enjoyed your presentation.

@LifeofLadisa 4 дня назад

just found your channel and I have to say.. I love you! Thank you for being transparent and real

@julianacastellonm 10 дней назад

This was SO helpfull THANK YOU SO MUCH

@jessicapierce9704 21 день назад

This is my exact goal for my youtube channel. I have always been timid on taking the leap but this has given me more courage! Thank you so much for this video and knowledge!

@chantalleonhardt 20 дней назад

Thank you 🙏 ❤ yea take the leap!!

@tonydangoffical 18 дней назад

i love your videos, best advice for Online Business Career.

@daniellacadogan3729 11 дней назад

thank you for this advice!!!

@mille388 4 дня назад

Thank you so much for this video!! 👏😊

@KeianaByfield 21 день назад

This is VERY valuable advice! Thank you for sharing

@leratobakie4351 8 дней назад

❤thank you for this !!!

@itsmarycoleman 19 дней назад

This was such great information! I'm from Australia too (in Sydney), so it's great to see a fellow Aussie :)

@LoVeAmYxOxO Месяц назад

You should consider launching a Kickstarter! I think what you're doing with this book and your art is going to be BIGGER than you've Imagined and more amazing than you realize. Once more people hear your story and see your talent, they will want to be part of your journey. You're already sharing your inspiration, the challenges you've faced, and the vision you have for the future. I love your passion it's so inspiring! Good luck, and I can't wait to see your project come to life. ✨⭐️✨

@chantalleonhardt 29 дней назад

Thank you so so much, this is super encouraging!! I've definitely thoguh about it, but I would only launch when I have finsihed the book otherwise I think I'm getting ahead of myself. Otherwise I plan on opening pre-orders when I get my sample copy finalised! Page three coming up next xx

@oscartoledohernandez2439 16 дней назад

This video is great. As someone that has started an small business recently (graphic design studio) and is struggling to get clients and create content this has been super helpful. I'm tired of seeing big creators gatekeep information and give vague and generic advice.

@chantalleonhardt 15 дней назад

Much appreciated, so glad I could break the barrier of knowledge!! I know how tough it is 😮‍💨🙏

@angiesegura5998 15 дней назад

Omg! Finally someone I can relate too. I know everyone is about the algorithm but, I just wanna keep it real, not do what everybody wants to do. I love your content and all the information you are sharing with us. I really appreciate it.😁Thank you so much!!!

@chantalleonhardt 15 дней назад

Thank you!! So glad you found this useful, as it’s something I wish I new when I started 🙏⭐️

@gremics-gallery 20 дней назад

While knowing your motivation is important, it's equally critical to have a clear understanding of the "how" to effectively implement strategies that can yield tangible results. I liked the perspective you're providing. Love the art work. Thanks for your efforts putting together the video.

@themorgansophia 26 дней назад

Loved this, and I really needed this advice right now. I’m just building my RU-vid channel, but I also use social media for my photography business. It’s so confusing to me, so I’ve decided to just focus on two platforms right now. Thank you, thank you, thank you! I can’t wait to watch more of your videos!

@chantalleonhardt 25 дней назад

Thank you!!! Yes focusing on one or two platforms is so important otherwise you'll spread yourself too thin- whatever platform works best for you as well, don't feel pressure to start another!

@estherwillson2152 Месяц назад

Wow Chantal I think you nailed it. 🌟❤️🌟

@chantalleonhardt 29 дней назад

Thank you!

@chenmingting 16 дней назад

Really appreciate this video and reminding myself to create a social media with my own style and not blindly follow the trends.

@chantalleonhardt 15 дней назад

Exactly!!! You are the only thing that has longevity ❤

@mishkalarsoncreations 25 дней назад

Thank you for that piece of reality! Happens to all of us.

@chantalleonhardt 25 дней назад

Not really sure what you're refering to, but thanks!

@sheristaffiery 22 дня назад

Excellent thank you

@alejaart 29 дней назад

Love so much this video! Thanks so much for all this Chantal, I’ve been following your journey since the beginning and I just love how all your hard work has been rewarded, seen all the knowledge that you have learned and being able to learn it from you it’s truly a blessing, your doing an excellent work as an artist and content creator! currently patiently waiting for your children book release and hopefully will be able to get one sample all the way to Panama in Central America. All the love for you 💖

@chantalleonhardt 28 дней назад

Thank you so much Aleja!! Definitely so much more behind the scenes than just painting 😅🥰

@leighanncreates 9 дней назад

Such great advice! Especially the part about algorithms. Too many “gurus” constantly talking about algorithms and forget that there’s people behind the phones too. And congrats on growing so much on Instagram!!

@chantalleonhardt 8 дней назад

Thank you so much!! Got to keep it real out here ☺

@flanzella 23 дня назад

It was cool to see this video afrer originqlly seeing you on instagram! I had followed as i thought you did such a good job 😊 I think what we, as artists, struggle most with is telling a story in a short amount of time. Thats why I focus my energy into YT, i love being able to yap for 20 min vs a minute 😂

@chantalleonhardt 23 дня назад

Exactly!!! I can say so much for in a yt video!!!

@shylieart 18 дней назад

Thank you

@itsdaphnevh 19 дней назад

Just over a month?!! 👏🏼

@tuiva6207 Месяц назад

Love it❤️

@chantalleonhardt Месяц назад

Thank you 💗

@rachelledellavecchia4951 16 дней назад

I'm 40yrs old and writing my first novel I've been off social media for over 2 years. I've never done video content but to sell my novels as an Indy author I'm going to need a presence on as many platforms as possible. I have so much anxiety about all of this. Thank so much for this vid. It helps give me a little more clarity for the direction I want to go in.

@chantalleonhardt 15 дней назад

No worries at all!! I would definitely recommend having Instagram as a base and we’re you can reconnect to your existing audience 🙏

@rachelledellavecchia4951 15 дней назад

@@chantalleonhardt Thanks. I'm waiting to get an official website and email address, then I'll get IG, FB and as many other socials as I can. I don't want to mix private with business and have said I won't go back on IG and FB in a private capacity.

@nedavius Месяц назад

cant believe im so early !

@chantalleonhardt Месяц назад

hehe 💕

@ChantelleArts 29 дней назад

you're absolutely right about most growth gurus only growing because they're a growth channel and, they probably haven't actually organically grown an ordinary account ❤ Also side note, I have the same name and its kind of unique so it's really throwing me off hearing you say it hahaha 😂

@chantalleonhardt 29 дней назад

Absolutely I had know idea what they were saying and had to figure it out for myself! Nice to meet you Chantelle 🥰

@joyduniyafriday1019 19 дней назад

I agree with you Chantelle, I am a social media manager and most growth gurus grow because people want to grow, so once they say, 'let me show you how to grow online' people will automatically want to know the 'how'. Growing organically isn't as rosy as they protray it because different things work for different accounts.

@alisiademi 29 дней назад

Last night I had a dream that I was making a big piece of art with a bunch of stuff I would want to put in it, like a scene, but I was like "I'm adding pretty grass and flowers like Chantal!" 😊

@chantalleonhardt 28 дней назад

omg that's so beautiful the hear 🥺❤

@Iamebiinya 27 дней назад

This is a very beautiful video. I love the cinematography lighting. You are definitely on some thing. I’m ready to get into Contant creating myself. What microphone are you using?

@chantalleonhardt 27 дней назад

Thank you! Its linked din my amazon storefront! Just any basic mic works well!

@Imloeyrose 13 дней назад

I’m sorry, but your face when your camera started falling keeps making me laugh 😂

@heidi9569 24 дня назад

If you get a little clip for your mic and put it on the front of your shirt your sound will be better. You won’t get breath pops and the volume will sound better when it’s not so close to your mouth.

@chantalleonhardt 24 дня назад

Omg I will have to invest!! I actaullly think I have one somewhere 😅Although the sound isn’t too far way

@jessiebilldt44 16 дней назад

This is good stuff! I think it's so silly that we all got trained to make reels and now the most successful ones are 5 seconds with long captions lol might as well just post a photo at that point!

@chantalleonhardt 15 дней назад

Omg I hate them (5 sec video with long caption) !!! They definitely have an expiry date on them and can’t see that type of content being created for ever 😅

@sarasokol2823 25 дней назад

New sub here! Thanks for the info. I couldn’t find the link for the mic you use. Could you share it? Thank you!

@chantalleonhardt 25 дней назад

i just realised i linked the wrong amazon storefront! Right one's up now, I have a folder there with all my equipment! 🙂

@sizohmthethwa 29 дней назад

❤❤❤

@Izzydroid. 17 дней назад

Now don't get panic and gaslighting yourself guys ! It will take some time and some failures to understand and find your own personal style in order to make a strategy 😊. GL 🤞 Btw girl your video lighting is not that bad as far as I'm concerned :)

@chantalleonhardt 15 дней назад

Thank you!! I’ve definitely been through many failures to get were I am, patience and persistence is key for real ❤

@magicology 21 день назад

Thanks! Not seeing the mic in ur bio. What kind is it?

@chantalleonhardt 21 день назад

@@magicology it’s linked in my Amazon storefront!! It’s just a regular $25 wire mic

@lauraswan8647 Месяц назад

❤

@chantalleonhardt Месяц назад

🥰

@Feryal_O 17 дней назад

Is it possible to apply your advice in my cake business journey ?

@chantalleonhardt 15 дней назад

Absolutely! Take what resonates and leave what doesn’t, make the strategy your own ⭐️

@YANQATM 10 дней назад

how do you film in cinematic mode with an iPhone 11?

@chantalleonhardt 9 дней назад

I just rotate my phone and I usually film in 0.5 a lot 😁

@surabhitrivedi6915 5 дней назад

How did you reach the 25k? Isn't that more difficult?

@chantalleonhardt 5 дней назад

@@surabhitrivedi6915 yes!! I stuck to an art style and created high quality content

@lamiasun-s8z 14 дней назад

well i have a doubt like without algorithme people won’t reach u no? idk if u got it cuz i’m not native speaker but ..

@Vladshirokov 18 дней назад

Однако интересно

@kirstenelizabethart 15 дней назад

I am struggling with getting my content out there. It into is shown to one hundred people and then stalling 😭 I’ll keep trying

@chantalleonhardt 15 дней назад

I feel you!! Most likely because you engagement rate (comments, watch time etc) is low, keep experimenting!!! Try different hooks and video styles ❤ have patience you’ll get there!

@Jake-D-Solyst 9 дней назад

Anyone here have a full time job and makes art (in my case creative writing) on the side and therefore doesn’t have a ton of time to promote? And if so are you sticking to one channel and specific kind of content since time is limited?

@chantalleonhardt 9 дней назад

Hey Jake! I definitely think sticking to one platform is best if you don’t have to time! But I also repost the exact same content to both Instagram, YT shorts and TikTok to maximise exposure and save time 😊

@luispantaleon1966 21 день назад

“I’m here to tell you about the strategies social media gurus are gatekeeping” proceeds to regurgitate the same thing they all say.

@chantalleonhardt 18 дней назад

I said the opposite of what they say, but ok! Social media gurus often preach a one size fits all strategy with hot tips/rules, at least that is what I have found throughout the industry, my philosphy goes right against that!

@glazyy_ 16 дней назад

ty so much omfg🥲✨🤍🤞🏽

@soufwesthoustontx Месяц назад

I guarantee you most of your growth has to do with your talent and current projects. The algorithm as well.

@chantalleonhardt 29 дней назад

But if I didn't create content that showcases my art and current project in their best light I wouldn't have had much growth at all! You can be insanly talent but unless you can translate that across the screen no one knows.

@soufwesthoustontx 29 дней назад

@@chantalleonhardt The level of talent you have you would have gain followers regardless. I watched one or two videos before I subscribed because of your work and when you said you had a goal to make illustrations for a book it was an interesting journey that I wanted to watch. Not too many people that I've seen have shown that process. Actually I think you are the first I've come across.

@thatskums 21 день назад

Nope, I've seen many many artists who are equally as talented as she is and yet they don't have this success on social media. Social media is really about connecting with your audience and giving them a reason to stay after they have followed you and her tips are wonderful! The people who try to chase the algorithm forget to build a connection with their audience sadly.

@thatskums 21 день назад

Which means not only is she a great artist but also a social media expert and I think that's just amazing

@soufwesthoustontx 21 день назад

@@thatskums I get you want to be positive, but my comment is not detracting from anything. I literally explained why I subscribed in my follow up. If you look at her most viewed video on her page it's literally the video where she discussed illustrating a children's book with over 100k views so clearly I'm not the only one who was interested in that content and most likely not the only one who subscribed because of it outside of her talent which i already mentioned.

@kotadiyachaitanya7957 21 день назад

Hii, Ma'am I See your content. It's so helpful. I can help you in some way. Do you need a video editor ? I can help you to save your crucial time through my editing skills.

@chantalleonhardt 20 дней назад

Thank you! Unfortunately not at the moment