⏲ *Timestamps * 00:00 - Intro 00:48 - Understanding the Terminology 02:09 - Why Landing Pages Are So Important 03:49 - Example Landing Pages 06:35 - Example Landing Page for Expensive Search Queries 10:48 - Principles of Highly Effective Landing Pages 21:02 - What Does a Good Conversion Rate Look Like? 23:06 - Recap
High QUALITY video: making, editing, content, clarity of speaker. I'm just surprised it doesn't have so many views. At least I understand only now what a landing page is and why it's different from a website
If y'all Ran heat maps y'all would know that very rarely do people scroll past the first 3 pages and anyone who does ends up costing you like 3-6 dollars per engaged click unless if your like a copywriting genius
Top 1% content guy he deserves more subs. Consider high quality gear camera top venue production and shot and a pro thumbnail fiver guy. Far poor content boring seo guys i watched have 100k subs
This is great for getting sales calls but sales calls and verbal copy and psychology is a whole nother thing from presale page that takes time to master
Love the "no-obligation" part This is probably unrealistic, but... If anyone offers a money-back guarantee of generating ROI from digital marketing, or possibly just guarantee a conversion rate for collect phone numbers, I have a budget. Feel free to reply.
I comment but my comment delete. I promote knee pain relief. Can you tell what call to action button i use. First people watch free video than offer product to sell to customers. If you reply it help me. Waiting for your reply 😊
Thanks for sharing this information, very enlightening. I came to learn about PPC landing page conversion rates, which you answered and a whole lot more.
Good content, so hard to find web developers that actually have and show past results of their own work. Would love to see more case studies of your own pages with actual numbers not just percents.
This is because case studies work for only the thing they show and are not one size fits all to go showing you what will work for you. You have to cultivate your campaigns with your developer or digital marketer as it's all over the place - needle in the haystack what can work where you have to get data 1st then find your most wanted conversion. The problem is many times the client does not get all that and think since someone shows a video that's what they want and think it will fit for them too. Good luck with that. Instead, cultivate it and weather the storm till you get to the beach.
Hi Exposure Ninja! Love the content you have created so far. I have tried to reach out multiple times to no luck. I even paid for your Platinum review for my website and haven't heard anything back in over two weeks. Looking to have a refund for my money back, or at least have the services I paid for fulfilled. Any more information on this topic would be greatly appreciated. Really love the content that you folks create. Just looking for an answer for the following concerns.
Hi Colin, sorry to hear that you didn't receive the review. I can see Ninja Wayne sent it a long time ago, so it could be worth checking your spam folder? Please feel free to email me tim@exposureninja.com directly in case the emails aren't getting through and I can resend the review from there.
Really great value, thanks! I made a huge mistake when running PPC ads. Instead of going for the countries I knew I should be targeting, I left it open. Got lots of sign-ups for the free trial from alternative markets but zero conversions to the full product. Doh! (I think my landing page was okay though!) Just checked out your website. You have a new fan.
Wow! This video had so much potential. The title is clickbait. After 20+ minutes you divulge that if you are getting 40%+ conversion you are basically doing something wrong and not expansive enough. That you are doing really well at 15% and that 25% is an outlier. CLICKBAIT
Hey Jason, that's one way to look at it. The other is that we show you how to create high converting landing pages (including one that converts at 43%), but explain that actually a super high conversion rate might indicate even more growth potential if you expand your targeting.
Wow great video. That tip of check the highest most competitive search terms is genius I copy my competitors but checking how the very best sell online is a great short cut tip to see what works. Subbed
GREAT video ! love the personality in the video. Question: how would you approach a landing page for a new agency offering 4 different services - CTA = people to schedule a call ? You mentioned not to have a landing page that has too many pages. So how would you handle that ?
Your home page of product page should provide and introduction to your products. I'd suggest having individual landing pages for each product with clear CTA's. Then create 4 different campaigns for each product landing page. If you drive traffic all to one page with multiple products it just complicates the whole process, especially when it comes to optimising your Ppc campaigns.
Hey Bruno, great question! Strictly speaking, social proof is a specific credibility device: reassuring people to choose you by demonstrating that others have done so and been happy about that decision. Credibility includes a whole range of other devices too though, including (but not limited to) before and afters, review rating (social proof would be more concerned about review *volume*), even visual first impressions.
We don't have a specific designated landing page. We want our customers to be able to add more to their cart. Concentrating on one thing is not smart IMO.
I'd recommend looking into something called The Paradox of Choice. It essentially says that people get easily overwhelmed by too much choice and that it's easier for them (and conversion rates are higher) if there are limited options. Otherwise, people get choice paralysis.
I been. Split test my 3 landing pages. I notice one doing better then the other more conversion. I then been using the winning landing page and making changes such changing the title, sub or color button. Like I mentioned I do get conversion..sometimes once a day other times I get conversion 2 days later. I started to up my bid to help increase more conversions. For some strange reason it stop getting conversions for the past 5 days now. It very strange. I even tested my affiliate link if it was working which it is. Im left scratching my head. It almost feel like the landing page has long interest. What am I doing wrong?
Thank you so much ninja. One question if you reply. It very old video that show me now. What should i offer. When people will watch free video than they will buy product. Can you tell me what should i say in landing page. Like say click now to watch free video or watch video like this. If you reply i will appreciate . Amazing video.thank you😊.
@@ExposureNinja I sell knee pain relief program that help people to relief from pain. First watch free video than tell customers to buy program to help from knee pain
I promote knee pain relief program. That help people to relief from knee pain. First people watch free video than tell about product to sell to customer
Hi. We get 100s of requests a month so there's the slim chance that your review got lost on its way to our team. Please request a review once again and, if you don't hear anything back, please email us at office@exposureninja.com
If you do single theme ad groups do you have a landing page for every theme or just send them all to the same one i.e. an ad group is aimed at sports arena, and another is card compnies but i have the same solution i want them to use
In an ideal world, you'd target your landing pages as narrowly as possible. However, that's not always practical (time and cost) - and sometimes not necessary if there's very little message differentiation. But typically specific LPs will outperform generic ones. If you've got ads targeting card companies (for example), showing card company examples on the page, adding card company testimonials etc will usually yield a higher conversion rate from card company traffic than non-industry specifc
You'd be surprised. I don't read all the way through long pages because I normally know if I'm going to buy or not before I get to the page to begin with, but lots of people will do. Try watching an older family use the internet for an hour and see how long they spend reading copy you or I would breeze through in seconds.
Great video. Quick question though - How important is the role-play of small pieces of content blocks over large ones on the landing page? Does having large piles of content can affect conversions? Thoughts?
This is a brilliant video! Really well presented and delivered effectively. Found it very easy to follow! Congrats and keep up the good work. **subscribed and followed 🙂**
