How to Create Soft Light for Food Photography 

Just discovered your videos - absolutely brilliant info, thank you so much!!! :)

You are hilarious, creative, intelligent and so relatable! Thank you.

Thank you for all of your help. Merry Christmas.

This is awesome. Closeness of the diffuser to my food will result in how my highlights are skewed. Thanks for sharing with us and Happy Holidays!

Love your energy !

Joanie, brilliant inputs and very entertaining video. Thanks or putting these together. I am loving these tiny bites.

Understanding light is key to photography and Im SURE moreso when working with smaller items/setups like food. great vid!

Happy holidays!! 🎅👋⛄❄🎄🎉🎇🎆🎁

I love your personality, and I'm so glad I found your channel. Thank you for putting all this awesome info out there I'm learning so much. Looking forward to watching more of your videos.

I was struggling a lot and this video really helped me so much. Thank you💕

Thank you for your videos. You have become my go to for everything i need to learn in photography.

can't stop watching your videos, so helpful to me, thank you so much :)

You are so fab and so awesome and i just love love and love all your videos, I am a budding food blogger and I am learning so much from your fabulous sessions. My hubby even painted a backdrop board watching one of your videos, I wish I could post it some where tagging you , thanks so much Joannie , you are doing an awesome job, looking forward to more such amazing videos.

Happy Christmas, Feliz Navidad x

Gotta say this.. You are byfar the best when it comes to food photography.. Love it!

Oh yeeeey, another video! The time between your postings isn't short enough. I love to see you explain, I love your style! And I feel honoured that you're following me on Instagram, I'm enthusiastic.foodie you've given me precious advice. Thank you for sharing with us! Kisses from Europe/Romania

Another great video! Thanks for sharing!

Thank you again for the awesome tips!! Love your demonstrator too! Haha 😜

greats videos, I am going to begin a business as a food photographer and you video really help me. THANKS

It is nice how you show much consideration to more contrasty styles if that is someones thing but like you it is soft light every time for me and your vids have helped me confirm this within myself as I just found shiny highlights to be to much and not my thing , also may I add that in getting your light source close it is wrapping so much as the relative size increases that here we find a point of artistic control and you have perfectly almost eliminated shadows but they are still there and your work still has dimension , good point on subject size as this had crossed my mind too thinking over a person vs a small object . Soon I will be knocking on the doors of hotels and restaurants with a free food shoot to prove my worth in the hope of getting hired to come back for menu changes etc and your vids have been so helpful . I have also to think in terms of my potential client base and what they can afford and time is money so keeping things simple seems to be the way to go and really nothing could be more simple yet I have noted how diff looks and feel can be had with more attention to light shaping in one of your vids . So having to travel to locations it will be a 95cm or 5 foot octo and strobe with a stand and boom and a large diffusion panel with stands and clamps just coz this is the lighting I already have and used and is like having that perfect window light on demand anywhere plus black and white cards a scissors and tweezers etc blue tack and little weights and as I can not afford a manfrotto tripod with a boom I will figure out as you did how to fix my cam to a c stand and boom arrm , oh I have tethering cable too which would be cool for overhead stuff or even hdmi to monitor , Thanks again , Allan from Scotland .

i looove you, you are so beautiful and your advices so clear, understandable and emotional. with you im coming to love food photography more

After watching this video I've done some experimenting with diffusion. It is amazing the difference it can make!

Superb idea mam Thank you so so much

Great tips 😉🌱

Hi..! I love your videos you are really geourgus.... You are the definition of loving what you do... A big hug from ECUADOR...!

Looking for that light stand cross bar and the clamps you use to hold the big diffuser. I didn’t see it in your equipment link. Thank you for all you do and the tremendous resource you are to this special community. Oh and love Ryan’s cameo here! Lol!

I love you and I can't stop watching your videos!! (Sorry if i've got too excited, but photography classes, especially goooood photography classes are exciting!!)

Hi, this was a very informational video. Loved it and I'm inspired to buy a diffuser now. So just wanted to check - the round diffuser 32 inch or the 43 inch, which one do you recommend?

Thank youuu!

Even the lighting on your face is perfect...

Great info, hoping i have a big window here

The sweetest woman I ever heard to. Love You!

Lol love your videos and how animated you are! Thanks for sharing!

Just discovered your channel and subscribed. I don’t have great natural light in my apartment style townhome. But I would really like lighting identical to yours. Since my home light isn’t great, I figured I’d turn off my lights in my kitchen while I shoot videos. With that in mind; which light source do you recommend I purchase? And how many lights do you recommend?

very helpful

I really enjoy your videos. I have had a 5-way reflector/diffuser set for years but have only used it as a reflector. Great idea using it to diffuse light! - I guess that's way they call it a diffuser (LOL)...

Yay!

as always great video, easy explaning even my english is bad but i can understand the most of the video thank you so much for your help! can i ask you about the lens that you use in the shots in this video?

for starters or in your opinion, which is better, Softbox or the Diffuser/Diffuser Panel? Thank you! very helpful videos for starters, like me!

Hello, What is the difference between white translucent pvc plastic sheet photography and Collapsible Multi-Disc Light Reflector with Bag? Does it give different results? Also is it better to use a box or tent with a diffuser on top or on sides? Thank you

Thank you

Thank you ...danke schön

I just love how you accented the video's left side to match your hair.

Hi, I like your channel 💯 it's helpful, I have a question my budget is 500eur wish camera can you advise me to buy, I have a channel and I want to buy cam fir shooting food picture,thanks

what's the best time you shoot indoor food photography? I'm currently thinking 9-10am, correct me if I am wrong and thank you so much, love your videos.

Hello.Could you explain softbox type? Which one usefull for beginners? Thank you.

Can i have sample photo using flash with diffuser for food photography?

do you use 100*150 diffuser in this video?

Hi! Brand new novice here! I know this is a very basic basic question so please feel free to just refer me to another source - but how do you attach your diffuser to the stand? I bought the diffuser you linked, a stand and a clamp and I can't get the diffuser to stay upright, it just flops over. I've tried googling but keep getting articles *about* diffusers, not how to physically arrange them.

May I ask what's your lens and Exif on this image. Great video. Thanks for sharing!

Hey Joanie! What type of stand and clamps do you use to keep up your diffuser?

"To all shaken bacon"? Thanks to your tips and tricks.

Nice video, i am a chef .. i like to take photos for both Instagram and professional use , would a L E D photo light room / box be any use or what is your opinion on these

Lol. I somehow liked it better with shadows and more light. :) But thank you for the tips and for the explanation. Tryin' to learn photography here. It's gonna be a long road but I feel like it's gonna wort it.

Your cup' straw matches your hair... Now that's paying attention to details. Fashionista side perhaps? ;-)

I am in love with ur videos I am a pastry chef and finally bought a dslr camera (no photography skills, none, nothing) and this is helping so much ^^ I have a blog and whant to improve my pics Major help here :* It is so frustrating to creat my pastries and then the pics OMG shame :'D

Hi Joanie, this is such a helpful video, thank you! I have a question about how you clamp the diffuser to a light stand. In the video it looked it like it was only clamped in one place. Is that really how it worked? I can't for the life of me clamp mine to a light stand, it's proving very frustrating. What clamps do you use? I need clamp help, obviously. :) Thank you!

I love this video. Love your examples. It makes you really understand.

Soft box has 2 layer of diffuser and rhis is 1 layer of diffuser which is better?

👍👍👍👍👍Dishari

Oh my god you are a sweet my dear.

do you make food videography?

WOW, you even managed to get Daniel Radcliffe to help you out. 😄

Be careful with the collapsible diffuser. When you pull it out of its case it will almost take your nose off.

I have clicked the subscribe button now which button do I click if I have a crush on you

How on earth do I ensure that your videos never appear in my search results?

you have great teeth