Straight from a PR strategist's mouth: actionable ways to generate buzz.
PR, or public relations, is anything that helps create positive sentiment around your brand.
Beyond the transactional aims of marketing and advertising, the aim of PR is to cultivate a lasting, favourable perception of your brand.
We picked the brains of Jess Foley, a Perth-based brand and PR strategist, to get you harnessing the power of PR. With Jess' insights, you can and turn PR into one of your biggest assets for long-term success.
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//ABOUT BRANDUCOPIA:
WEBSITE: www.branducopi...
INSTAGRAM: / branducopia
LINKEDIN: / branducopia
//KEY TAKEAWAYS:
Branding with authenticity: Hollie stresses the importance of understanding your brand's core identity and making sure it is authentic. Instead of hopping on every trend, she encourages you to dig deep and genuinely connect with your audience.
Consume content relevant to your industry: Follow industry-specific news and discussions on the platforms most used by your peers. This ensures you stay updated on trends and opportunities.
Think outside the box: There’s less noise where others don’t dare venture. Don't shy away from unconventional or emerging platforms, or niche communities.
Always serve your clients: When you prioritise your clients in every decision and action, you can foster brand loyalty and advocacy. Genuine care and excellent service naturally lead to positive PR and word-of-mouth.
//MEET JESS:
WEBSITE: www.jessfoley.au/
INSTAGRAM: / jessfoleyau
LINKEDIN: / jessfoleyau
Read more about Jess on our website: www.branducopi...
Grab a copy of the first edition of Branducopia today for the extended article plus much, much more! bit.ly/3VncCCT
//CREDITS
HOSTS: Alysha Anema - www.anemadesig... and Jess Hallett wayfarerdesign...
COPYWRITING: Thuc Do - fiction-agency...
ILLUSTRATIONS: Angela Salerno - angiesalerno.com
28 сен 2024
