In this tutorial, you'll learn how to do keyword research to find keywords you SHOULD target. The result? More rankings and organic traffic for your website.
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In this video, you’ll learn how to do keyword research in 2019 for a brand new website. Even if you have an existing website, you'll learn some tips to better structure your keyword targeting for long term growth.
First, you’ll learn what a seed keyword is and a few ways to brainstorm a massive list of keywords.
You’ll then learn an effective trick that you can use to filter your list down to the keyword ideas that you want to target.
Next, you’ll learn how to identify 3 types of keywords. Each type is important and the way you target them should be different.
These are:
1. Low Competition Keywords
You’ll learn how to find such keywords by using filters on keyword research tools. You’ll then learn a method to decide between targeting multiple keywords with one page, or creating individual posts targeting a single keyword.
2. Link-Bait Worthy Topics
You’ll learn how creating content around such topics can help rank other pages and build authority across your website. You’ll also learn how to reverse engineer the success factors of pages that have already generated a ton of links.
3. Money Terms
You’ll learn how to focus on transactional intent and identify keywords that will be your core revenue drivers.
Once you have your list of keywords, you’ll learn how to identify search intent for each of your keywords.
Another important thing you’ll learn is how to assess ranking difficulty by analyzing the SEO metrics of the top ranking pages. This step helps you understand what it’ll take for you to outrank who you’re up against.
Finally after qualifying your target keywords, you’ll find out how to extract subtopics based on the keyword rankings from the top 5 relevant pages. This process gives you valuable “clues” of related subtopics you should include in your content.
Keyword research isn’t rocket science. It’s a data-driven process.
Using the process outlined in this tutorial, you’ll be able to find the keywords that truly matter to your business.
Timestamps:
1:11 Generate keyword ideas from 2-3 seed keywords
3:45 Filter keyword ideas to find those matching your goals
5:32 Find low-competition keywords
7:24 Get keywords with link-bait potential
9:50 Find money terms for your money pages
10:58 Identify search intent for each keyword in your list
12:12 Assess the ranking difficulty
16:16 Extract subtopics using keywords from the top 5 relevant pages
#KeywordResearch #HowToDoKeywordResearch #SEO
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27 июл 2024
