You're right that Google Ads is a competitive space, but it's important to remember that Google Keyword Planner is a versatile tool used by both advertisers and SEOs. People use Keyword Planner for SEO because it provides valuable insights into search volume, keyword trends, and competition levels. These insights help SEOs identify the right keywords to target, optimize their content, and ultimately improve their organic search rankings. While it was originally designed for ads, its data is just as useful for organic search strategy.
