This is HUGE!!! I realized this only a month ago and let me say Man does it feel like a huge load off my back from doing everything (logos, character Animation, storyboards, illustrations) My niche is doing Whiteboard Animations and where i feel i have an advantage is i don't use downlaoded templates that a majority of guys use, everything is hand drawn and i noticed my clients really like that and its the reason they choose to work with me coz there's a style that comes with that.
I think all businesses are interesting. Working with different clients can help you grow different skills and knowledge. My opinion :) “There is no such thing as a boring project. There are only boring executions.” -Irene Etzkorn
Questions to ask for Niche 1. Ask yourself why you want to work for that Niche? 2. Is the Niche you are planning to work will be able to pay you the money you need to sustain your living? 3. What skills do I need to solve problems for that Niche? 4. What is the competitive advantage you have for that Niche?
Hey Ran, I'm rebreanding my agency and trying to niche down and productize. I want to focus on UX/UI Design/Development for Startups and Creative Entrepreneurs. I think my challenge right now is going even deeper in that niche. But I think once I start doing more projects in this space, it will help. Previously I was just taking whatever came along. But to win, you have to focus.
Current niche is being the 'creative for creatives'. In my freelance practice i have been working with other creatives to brand themselves and build their business. I enjoy this work as it is collaborative and i work with interesting people. Downside is that these people do not have high budgets.. I think as my skills develop and my portfolio improves, I can target higher paying clients. Cheers Ran.
Im currently working my ass in building a coworking space, where I aim to help startups and freelancers by giving graphic design consulting, but somedays I don't feel that passionate.
I don't necessarily agree about the need to be passionate about your niche. I think a lot of people look at "finding your passion" completely backwards . I started a niche web design business, not because I was passionate about web design, but because I knew web design would allow me to accomplish my goals. Namely, my goal of building a location-independent business that enables me to spend more time doing the things I'm ACTUALLY passionate about. This was what motivated me to succeed.
I redesign websites, rewrite the content & improve the business model, based on knowledge gleaned from Data Analytics, User Research & Usability Testing.
I'm somewhat conflicted with knowing mine. I'd say new start up businesses. I'd love to get into e-sports. but at the same time i love art more and motion graphics which i'm still trying to learn & understand. I've always had a love for comics but i dont feel i can do that also at the same time i love doing commission art digitally.
Hi Stryder, I understand how you feel, I also wanted to try lot of things and I've been finding out what I really want, by enrolling into courses, taking commissions, or just trying the activities. In my case I wanted to explore djing, motion graphics and illustration.
If you're watching this completely blank on what your "niche" is - what are some steps you could take to explore that? Do I just keep taking on a variety of projects till I realize what it is?
Same...though for me it's more about the person I'm working with rather than their industry. My niche, I found, is good people. I started freelancing 3 months ago, and have already worked on 2 websites with a great guy, and I turned a dickhead down even though the money was more.
Since the webinar about this for the webflow masterclass I’ve been thinking on this way and I decided to focus on snowboard/sk8 clients since this is one of my passions as well, I think is a nice market as well since is very flexible. Now the question is how to reach them! Will need to think on that! Ty once again boss!
Then I might have a huge problem 🤔 I don't have a niche! I love doing everything, well mostly everything. From Illustration through to flyers/posters.... how do I choose if I love doing it all?! I'm still new to graphic designing (little over a year now) - still studying & learning.
This came at the right time for me. Thanks for this video! I had one question though, it would be very easy for my niche to be about schools/education but what happens down the road when you want to change or remove that niche? How would you go about doing that? In my mind, you have to tailor your wording on your website, social media, blog and your projects towards (in my case) schools or education for clients in that niche to find you. If I want to change my niche to the tech industry but I haven't worked with any tech companies before, I feel it would be hard to change my projects to tech when I don't have any. Would I do personal projects around tech or contact some people to see if they know any tech companies that need a project done?
I like to build up more and more clients. Every "tech start up" I have worked with has sold this big idea, then spent all the investor's money then gone broke.
wow damn I'm gonna be really honest, didn't expect much at all while googling you..was blown away by the fact you have got Chris Do on your interview list!!
Having just turned down a crap client even though the job was big, I've realised that my niche is good people. Irrespective of if they come from law or anything else, as long as you are a good person, I'm willing to talk! It's a bonus if they're a startup and/or are in the tech industry :)
