How to Increase Google SEO Traffic with all category & products to website Footer- Fix Orphan pages.
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In this video, I have shown you only a small part of a large subject which is How to Fix Orphan pages in Shopify and Increase Google SEO Traffic with all category & products to website Footer. But, below is a complete information on what steps you should follow and how to fix them.
Increasing Google SEO traffic by fixing orphan pages through the strategic use of your website’s footer is a practical and effective method. Here’s a detailed approach to achieving this:
Step 1: Identify Orphan Pages
1. Website Crawler Tools:
- Use tools like Screaming Frog, Ahrefs, or SEMrush to scan your website and identify pages without incoming internal links.
2. Google Analytics and Search Console:
- Utilize these tools to identify pages with low or no traffic, which might indicate they are orphaned.
Step 2: Organize Your Categories and Products
1. Categorize:
- Ensure all your products and content are properly categorized. This helps in logically organizing links in the footer.
2. Prioritize Important Pages:
- Identify key categories and products that you want to drive traffic to. Prioritize these for inclusion in the footer.
Step 3: Design a Comprehensive Footer
1. Link Categories and Subcategories:
- Create sections in your footer for different categories. For example:
- Products: Include links to all major product categories and subcategories.
- Services: If applicable, list your primary services and sub-services.
- Information: Links to important informational pages, such as FAQs, About Us, Contact, etc.
2. Ensure Usability:
- Design your footer to be user-friendly. It should be organized and easy to navigate without appearing cluttered.
Step 4: Implement Footer Links
1. Add Category Links:
- Include links to all main categories and subcategories in the footer. This ensures that each category page is linked internally from every page on your site.
2. Add Product Links:
- If feasible, include links to popular or featured products directly in the footer. For larger sites, focus on top-selling or priority products to avoid clutter.
3. Use Descriptive Anchor Text:
- Ensure the anchor text for each link is descriptive and relevant, which helps with SEO.
Step 5: Update and Optimize Internal Linking
1. Update Existing Content:
- Go through existing content and add internal links to orphan pages where relevant.
2. Breadcrumb Navigation:
- Implement breadcrumb navigation to help users and search engines understand the structure of your site and discover internal links.
3. Content Hubs:
- Create content hubs or topic clusters that group related content together, improving internal linking and relevance.
Step 6: Regular Maintenance and Monitoring
1. Regular Audits:
- Conduct regular audits using crawling tools to ensure no new orphan pages are created.
2. Monitor Performance:
- Track the performance of previously orphaned pages using Google Analytics and Search Console. Look for improvements in traffic, bounce rates, and engagement.
3. Update Footer as Needed:
- Periodically review and update the footer links to ensure they reflect any changes in site structure or product offerings.
Practical Example:
Imagine you have an e-commerce site selling various products such as electronics, clothing, and home goods. Here’s how you can structure your footer:
1. Products:
- Electronics:
- Smartphones
- Laptops
- Cameras
- Clothing:
- Men’s Clothing
- Women’s Clothing
- Kids’ Clothing
- Home Goods:
- Kitchen Appliances
- Furniture
- Decor
2. Customer Service:
- Contact Us
- Returns & Exchanges
- Shipping Information
3. Company Info:
- About Us
- Careers
- Blog
By linking each of these categories and some key products, you ensure that every important page receives at least one internal link from the footer, helping search engines discover and index them.
Benefits of Footer Links for SEO:
1. Improved Crawlability:
- Search engines can easily crawl and index pages linked in the footer.
2. Enhanced User Experience:
- Users can navigate to important categories and products directly from any page on the site.
3. Distributed Link Equity:
- Internal links in the footer help distribute link equity across the site, boosting the SEO potential of all linked pages.
By strategically incorporating links to all categories and key products in your footer, you can effectively fix orphan pages and enhance the overall SEO performance of your website.
23 июн 2024
