How To Generate A Buzz For Your Music

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What are your thoughts and how have you been creating a buzz? Let me know in the comments!
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Hey! I'm Damian Keyes and I've worked with musicians every day of my life for the past 20 years. The internet is deeply untrusting understandably and here is my background so you can have the full picture.
When I was 18, I was signed to a major label (dropped 6 months later) and at 23 I co-founded a Music University in Europe called BIMM (valued at $300M). I’m also a bass player, I’ve played for a number of artists including Eric Clapton, Alanis Morrisette and Billy Cobham. I initially retired at 30, but realised that life gets boring if you’re not building!
I have always been in-between the music industry and education which is how I ended up building my RU-vid channel - I’ve been teaching artists how to release music long before it was a ‘niche’! I now educate artists around the world with my Academy, RU-vid channel and I work directly with labels internationally alongside owning a live agency and management company.
It’s great to meet you and looking forward to working together on your music!
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Опубликовано:

12 май 2020

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Комментарии : 169

@DjKeshkoon 4 года назад

Most of all, make the music you love, stay focus and Have Fun while creating it !!!

@DamianKeyes 4 года назад

Definitely 😊😊

@RococoAlmanegra 2 года назад

word!

@rainmcmey 4 года назад

Mate I’ve got to say, you’re totally on fire, been watching since I stumbled across your 20 day single release plan in Feb and thankfully had a single release a few days later to test it out, I’ve close to doubled my instagram following since and I don’t even know how much of the credit you deserve for that 😂 this one is absolute gold. Don’t ever stop! x

@DamianKeyes 4 года назад

Ahh thank you, this is awesome to read!! Really glad it’s going well 🤟🤟

@Regardsband 4 года назад

To do list: * Piss people off * Open nightclub in a warehouse * Change name to Sven 😂 But seriously... great content, as always! Some super interesting concepts in there 😮

@DamianKeyes 4 года назад

Hahaha love this!!!

@grizza8762 4 года назад

A buzz is super important! It's a Great feeling to get randoms come up to you and know who you or your band is 😎🙏

@DamianKeyes 4 года назад

Definitely!! It’s such a great feeling!

@joshthurlow11 4 года назад

We did this a bit overtop. Our next show sold out in 2 days. Fair to say a lot of people were pissed off haha

@thepeladeauprojectband8943 4 года назад

You don't want to fake it to much. Myself, I'd rather be honest and real about it. Sure it can be by design buti needs to be done right.

@HowardCharlesUK 4 года назад

Generate a buzz: Weaponise FOMO

@DamianKeyes 4 года назад

yep!! FOMO is real!

@mjpayne899 4 года назад

@@DamianKeyes What's FOMO? What's FOMO? Why don't I know what FOMO is? Does everyone else know and not me? This is a horrible feeling. What's FOMO!?

@DamianKeyes 4 года назад

M J Payne 🤣🤣

@ctbrown3802 4 года назад

@@mjpayne899 FOMO: "Fear Of Missing Out".

@JirkaMichalik 4 года назад

Hey Damo (or Deimo?), your videos are something I really need right now, thanks so much for sharing your knowledge. Me and my brother started a band 13 years ago in high school, then after 3 years of lots of small gigs we split to colleges and never finished the album we started recording. Since then we played in a lot of other bands, played in the big festival a day before Jordan Rudess, and also released an album with another band. Now, after 10 years, we are getting back to the original projects thanks to which I started playing the drums. And now we take it seriously.

@saintsin6665 4 года назад

Thanks, Damo! Great content as always! We're forming a band during the COVID-19 lockdown and your advice has really helped us get streams for our music and followers on social media. We're still small potatoes, but getting a little bigger every day. Very exciting times!

@DamianKeyes 4 года назад

Really glad to hear! Keep growing 😊😊😊

@sebastienmella 4 года назад

A french comedian had a sketch about promoting a name back in the 80's. He was talking to a guy in the audience and was repeating his name at the end of every question he asked him. Now, I still remember the name of that dude... and SVEN...

@gothichippy33 4 года назад

Makes sense about exclusivity and that would lead to a buzz.. 🙏

@toonvank6165 4 года назад

The just-too-small venue trick is real. It’s something I’ve kept in the back of my mind with two new bands I’m currently working on! Actually, I’ve been trying out several of your tips and tricks, and they seem to really be working for us! Thanks a bunch and keep up the good work! 🙌🏽

@JakeHoltMusic 4 года назад

Back when I was in a band we did battle of the bands all the time and we basically turned every gig into one massive party with our friends who came down, we made the whole night about us. Pissed a lot of other bands off but our gigs only got bigger and bigger with more people coming to see us play, even got a vlogger friend to interview us outside the venue while another band was playing to draw attention to us

@annabeamusic 4 года назад

Amazing video! Thanks so much :)

@michaelkantor4920 4 года назад

Love your videos! You give me lots of motivation and ideas to get better

@ThomasJakobMusic 4 года назад

Watched this video with a smile. Fantastic tips. This reminds me of the book Influence by R. Cialdini, and when you talked about the club using no marketing, no advertising no promotion it reminded me of MJ Demarco's incredible book 'Unscripted' where he states that when something is of *relative* value to people, then that something will advertise itself. Your videos are marvellous and I hope more and more people wake up from the daydream that their music only is enough.

@DamianKeyes 4 года назад

I need to check out this book, thanks for the heads up 😊😊

@ellastephen444 4 года назад

Great video as always 🤟😊🤟

@jinandseetal 4 года назад

I am enjoying your videos buddy it's fantastic insight into the music biz

@bisonmusicuk537 4 года назад

Another helpful video, thanks Damian!

@samanthapconstantino 4 года назад

This was so informational and interesting to watch.. can't wait for more videos!

@CoreyBreedlove 4 года назад

Nice video Damian, really encouraging. Thanks for continuing to create content for us musicians during the quarantine.

@manzg1 Год назад

Damian is the best channel on RU-vid for any artist trying to make it.

@DamianKeyes Год назад

Thank you 🙏🙏🙏

@afrosensei5308 4 года назад

Good tips. What should you do if you're not drawing crowds to gigs (or getting that many in general)? How do you know when you have enough people paying attention that you can be exclusive? Also, have you ever done a video about how to land a support slot? I feel like whenever the world starts to open back up that'll be the route I'm going down

@Moonroofmusik 4 года назад

Thank you Damian

@lospistolerosgueros 4 года назад

thanks again damian, and of course we hit that s button... awesome the comparison with berghain.... cheers from bamberg, germany!

@DannyOLearyMusic 4 года назад

Great video as always Damien! Thanks for all of the content, I was only thinking while watching this vid how much invaluable information you hand over totally for free! Friend of mine asked for tips for releasing so I sent on your channel, best tip I could give! Thanks for everything man!

@hearswhos 4 года назад

Love the content thanks again

@mattiesmakeup 4 года назад

excited to watch! thanks damo!

@DamianKeyes 4 года назад

Thank you! 🤟😊

@riccardostopazzola7931 4 года назад

What you're teaching here is priceless, keep going Damo, please keep going :)

@reynoldkoli 4 года назад

I loved the video... Got a nice strategy in the Bucket

@JodeciMilhouse 4 года назад

This is BRILLIANT! I love these tips . Thanks, Damian ✨🙏🏽

@DamianKeyes 4 года назад

Thank you 🙏🏻

@kafayerose1 4 года назад

Subscribed! I was one of the 65%, great content!

@sylvandelacruz 4 года назад

More good tips to consider. I'm in the middle of getting lots of content out to promote my very first indie-pop single, and I use many of the tips I get from you, Damian. It's a lot of fun watching and learning so much of what you share. thnx

@ExposingEvil_ 4 года назад

How to piss people off: - Call yourself a metal band and open the show with Nickelback. Jokes aside, this is a great video. I've listened to like 10 of your vids today, you've done your part by giving me info. Now I gotta sub :)

@AdiFarhanYusof 4 года назад

my cover gonna release on our local radio station soon! thank you Damien for all the advice.

@aviarymanagement 4 года назад

Thank you so much for the advice, I am also trying to build my own channel, and have started applying your promotion strategies. So far. They have been working!

@othonmusicTV Год назад

Damian at his best!

@markpalmar70 2 года назад

Tremendous mentor, Damian it's great you are helping people who don't have a lot of money. It's all to the good of music, and those who are defined by what they do. 2021 is a very different ball game, much appreciated OBE for Damian Keyes.

@louisengel9406 4 года назад

I find myself re-watching these videos all the time. Gold mines

@thejawshop-AdventureRecording 4 года назад

The buzz I have created is a real one. Been taking my gear out to the wilderness and recording. It is black fly season here in Canada. Great video as always Damian.

@FreedomEscapismASMR 4 года назад

Thank you for the brilliant videos. Online gigs! Might work I agree with the person who suggested that.

@renegadekings9639 4 года назад

Fully agree. We find you get about 20% venue capacity getting in touch about tickets as soon as you announce that the gig is sold out. And limited number of CD's all sold on the night too. Great advice as always RK

@aaronchancedotcom 4 года назад

One of the best yet, Damo 🙌 Love this advice

@DamianKeyes 4 года назад

Ahh thank you this means a lot 🙏🏻🙏🏻😊😊

@ruarispooner5802 4 года назад

Feel like no one can focus on gigs at the moment cause of coronavirus. Could you do a more online version? Need some tips for music online

@HijodeIlegalOficial 4 года назад

R S offer a Zoom Party and make it exclusive! :)

@alphaprinters9765 9 месяцев назад

Great insights

@blearmusic 4 года назад

Try to be exclusive and limited-edition. Great tips Damian, am taking notes!

@thesuncollective1475 4 года назад

If Sven invited me in I'd turn him down..ultra cool.

@DamianKeyes 4 года назад

Haha yeah the ultimate!

@sexyprettythings1813 4 года назад

You give us a funny buzz in the nether regions with your videos Damo. Thanks as always for your inspiring, informational goodness!

@DamianKeyes 4 года назад

Hahaha thank you!

@TusharRaj 4 года назад

Thanks to you, my music has been getting alot of streams!!

@timinglis340 4 года назад

Love the video Damian. I wish I could subscribe another 15,000 times dude!

@DamianKeyes 4 года назад

Ahh thanks man 😊😊😊

@princematunda2980 4 года назад

this channel is the one

@denjamin5790 4 года назад

Very useful information!!! I will have to start using these strategies when I rerelease my EP :)

@ScottCameron 4 года назад

I honestly find so much value and enjoyment in watching your videos, thanks for sharing your knowledge!

@DamianKeyes 4 года назад

Thank you for watching 🙏🏻🤟

@magwitch 4 года назад

Well I can normally get 2 or 3 people to my gigs, so to half that, I guess I'll be booking shows in my living room. All after lockdown of course. Jokes, thanks for the great advice as always Damo.

@adamyt0 4 года назад

“I’m here I’m here I’m here” - heard definitive welsh accent come through there hahaha :) thanks for another video

@melissahirst3078 4 года назад

AWWW DAMIAN!! WE'RE SO PROUD OF YOU ALSO!! On behalf of all of us here at NUCLEAR APPLEPANTS; THANK YOU FOR ALL OF YOUR HELP!!!! 🤗🤗🤗🤗🤗

@mjpayne899 4 года назад

There's a site called StageIt (maybe others) that lets you sell tickets to your streaming show, you can set limits on the tickets too, so you can have a paywalled stream event for 100 people, sounds like a good way to create a little exclusivity buzz.

@mjpayne899 4 года назад

Facebook are going to start doing paywalled streaming events too, which sounds interesting. I think that's going to be via messenger rooms, which is basically Zoom.

@RauldeRandom 4 года назад

Thanks! This is what we need 🔥

@DamianKeyes 4 года назад

Thank you 🙏🏻

@mrfleamino9350 4 года назад

thank you

@CubetribeTonstudio 4 года назад

Awesome 👏

@nickclapton 4 года назад

I'm buzzing watching this! Good thing I'm a musician not a comedian...

@DamianKeyes 4 года назад

Love it!! 🤟😊

@loubrenik 4 года назад

This video is gold! As always... Now all i wanna do is piss people off!! Amazing, Damo.

@DJ_Melech 4 года назад

Having been to Berghain three times, I can tell you that it is A LOT of fun inside.

@amirjamal379 4 года назад

this man is a genius I am calling it now

@bfryemusic 4 года назад

This is a great topic for all musicians to take into consideration, I feel like this is gonna help me grow to where I want to be in two months! Thank you 🔥👍

@DamianKeyes 4 года назад

Thank you, I wanna help you get there 🤟

@michaelbrindley5236 4 года назад

So lucky to have you on youtube and really value ur knowledge and experience can't put a price tag on that.

@DamianKeyes 4 года назад

Thank you, glad to help 😊🙏🏻

@tdragon2573 4 года назад

Learning to market and becoming a conversation, a lot of entrepreneur/brand tactics tackling the music business definitely has positive outcomes. Seems like Drama and beef is a big thing with a lot of mainstream artist that keeps them in the light.

@twstune9514 4 года назад

u help me so much bro motivation n tactics #tws #togetherwestand

@TheBloodyMallard 4 года назад

We did a limited run of green and red shirts as a preorder option to our debut album and would stop sales two days after the release date. That wasn’t actually planned but more of a logistics issue (thanks Corona ) that needed a solution but it worked well and ended up our selling the previously popular black shirts we had .

@CanvasAct 4 года назад

Hey oh Damo! Thanks as always for the content. Any tips on taking my RU-vid channel up a notch I’d like to go from my 34 subs and get up to the big 100 any tips I don’t wanna pay to win?

@samirahillsmusic 4 года назад

This is great. You have made such a difference to the way I do things. Thanks Damian. x

@DamianKeyes 4 года назад

This is awesome to read, thank you 🙏🏻😊

@badgemack 3 года назад

This video is 65% brilliant.

@williamrodriguesribeiro7040 4 года назад

We had only 2 tees of our ep art. We came up with a combination to people share the our post and we'd an online live draw to announce the 2 winners. That worked really well... specially because we were building interactions to announce our record deal :)

@theaddictofgaming9174 4 года назад

I'm one of the exclusive 45%... That subscribed.

@roachy3952 4 года назад

Great video Damian 👍 just wondering because of the lock down do you think it's exceptible to release demos

@DamianKeyes 4 года назад

Definitely - lots of people have been posting demo’s with the video graphic being an audio note on iPhone, so everyone knows it’s not a finished complete track

@DEVAULT. 4 года назад

This very video DK is full of goodies. That lamp still annoys your viewers. Your ending beggings are paradox with your assurance throughout the video, as always though. Still very thankful and grateful to you dear friend ☀️

@trusno7751 4 года назад

Solid information and content, I've been taking notes for about 2 months now...Keep us informed, thanks in advance 💯💯 -Trusno🖤

@jimmyvanzeno 4 года назад

What if your band is a NON performing, NON touring band...? No one is really playing or touring at the moment....You are a Recording Project in essence....how do you create a buzz around that?

@TomBretonOfficial 4 года назад

Hey Damo. I have a hard question about Radio. We just released our biggest song yet and thanks to your advice, it's going really well on Spotify and social media and it is our most successful release yet. I am wondering if we should push to radio now. It's much more expensive and I am afraid that even if the track gets picked up and does well, by the time we will be able to play live, people might forget about it. I am wondering if we should wait it out a bit more. Thoughts?

@eternalrainbowz2783 4 года назад

Hi Damian I’ve been watching your videos for a while now and as a young person looking forward toward a music career and future- I was wanting to ask where you think I should start, should I start by releasing music, should I generate a platform first on social media, where and how do I get started?

@DamianKeyes 4 года назад

Hey! This is totally up to you... but having an audience is the best place you could be, as you then have options. But you can build an audience from scratch whilst releasing too. The important thing with releasing is not to focus on the first being the winner... focus on the 10th being the winner, and just keep your mind on slow growth until that point. The marathon is the winner here 😊😊

@marshallaustin6720 4 года назад

Tyler Joseph did that this week with a livestrean. Didn't say much, but the Clique spread the news like wildfire. 🔥

@d472kone 4 года назад

Find a broken guitar cable, plug it in and crank the amp! That'll generate a buzz for your music!

@DamianKeyes 4 года назад

Hahaha yep. Basically all my cables 😂

@arthowardmusic3209 4 года назад

The musicians I've known preferred to produce their buzz a different way. ;-)

@dronedelia23 4 года назад

Well, just a couple words... You rule pal!!!

@DamianKeyes 4 года назад

Thank you so much! That made me smile! 😊😊😊

@markpalmar70 2 года назад

2 minutes in, I've stopped tp say....watch out for psycho fans, if someone is obsessive, beware. It's down to being accessable, but on your terms and it's best to be careful. Re momentum, maintain it or lose it. On the way up, don't take friendliness personally, if you go down you won't have a friend in the world!

@themidnightstrangers 4 года назад

hey Damo, quick question. do you think that facebook adverts for shows are a good idea? Do they ever increase turnout?

@nylophone5730 4 года назад

Hey Damian. Hope this isn't too stalker like of me, but trying to find the band you were in. Mind telling us what it was called?

@DKLASSifiedSource 4 года назад

Every time you said Sold Out I 🤣😂

@ClintonAshworth 4 года назад

Thank you for your video! I'm going to go piss some people off now...

@KellyDante 4 года назад

The principle of scarcity is a gem 💎✨

@DamianKeyes 4 года назад

It’s so true isn’t it and not enough people in music utilise it like it is done in other industries

@KellyDante 4 года назад

Damian Keyes it is! Definitely going to be using this for when my Patreon launches & on a wider scale for my music marketing campaigns

@metalrebel7506 4 года назад

I did not think about the smaller venue thing, interesting way of thinking. My band will be recording an EP soon in the coming months (yes I know you hate those 😂) but we could use all the tips we can get, you do great work Damian

@DamianKeyes 4 года назад

Haha I don’t hate them at all - how are you going to release?

@metalrebel7506 4 года назад

@@DamianKeyes We were planning on doing a release show but....yeah who know s about that, it's gonna be on spotify, apple music, pretty much all platforms, 6 songs and im looking forward to it

@cosmosaic8117 4 года назад

Cosmosaic seeks to establish a new genre, called Cosmic Rock. The overall aim is to introduce a type of music that explores the interrelation and exploration of inner and outer space and Man's place in the Cosmos. As above, so below. The underlying foundation will be Rock music, but many genres will play an influence. Key influences are Psychedelic, Occult, Hard Rock, and Krautrock. www.volityrecords.com

@ahmetec2061 4 года назад

Hey man, I love your videos!! I have a question, I live in a non English speaking country but I want to make music in English, but I feel like people in my own country wont be interested in my music so cant gig and do live shows. What should I do???

@DamianKeyes 4 года назад

There’s so much you can do online.. you just need to build your audience so you can then get the opportunity to gig in the places you want to get your music to 😊😊 you have to be true to yourself, so do it 🤟

@ahmetec2061 4 года назад

Damian Keyes Im trying to grow on instagram but I feel like without the gigs and stuff, I wont be able to grow a real fans

@blacklicorice5192 4 года назад

How do you find smaller venues under 21 to play at that only hold 25 people

@toonvank6165 4 года назад

Black Licorice see if you can set up a rehearsal room show, or in someone’s basement or garage. Or things like small cafes or (record)stores. There’s a real charm to playing these kind of shows! Here in the Netherlands there’s a whole showcase tour for upcoming artists based on that idea, that works almost exclusively with small places that aren’t “proper” music venues on a regular day. It’s pretty neat :)