In our episode entitled, "How to Get on the Radar of A&R Today". MUBUTV's Ritch Esra sits down with one of the leading VP of A&R - Jeff Vaughn from APG [Artist Publishing Group] | Atlantic now president of Capitol Records. They discuss the changing role of A&R in 2018, How does an artist get on his radar? What has to be present for him to seriously consider signing an artist? What are the most important NON MUSIC related aspects in determining if he signs and artist or not? How important is the role of live performance in his decision to sign an act? What makes a great A&R Executive?
Jeff Vaughn is VP of A&R, Artist Partners and Artist Publishing Group. He has signed and/or directly A&R'd gold and platinum certified artists including Kevin Gates, Kehlani, Lil Skies, Youngboy Never Broke Again, Fast 8 soundtrack, and more. Vaughn is currently focused on breaking rising stars Rico Nasty and Quando Rondo, among other exciting acts. He is based in Los Angeles.
Questions asked during video:
0:00 - Intro
0:48 - From your point of view as a vice president of an A&R, what are the big changes you’ve seen since you’ve gotten into it? How was it? How was it changed in terms of the marketplace today?
1:46 - What is your sense of A&R in the modern age that we live in today? How do you see it?
2:52 - When you’re looking at talent, what factors are you evaluating something in terms of seriously considering signing something? What are the thoughts and ideas? What are the specifics that go through your mind about talent that has to say yes that has to be there? What are they for you?
3:58 - How does an artist get on your radar? How does an artist bring themself to your attention in the world of today?
4:28 - You mention touring and the performance aspect. In your criteria for evaluating whether you gonna sign that act, how important is the ability to perform live?
5:17 - In today’s day and age, as a vice president of an A&R, is there a certain level of artist development that needs to occur prior to a signing?
6:00 - If it hasn’t taken place, you as an A&R executive are aware that process, whether you sign them or not, does need to take place at some level. What do you do as an A&R executive to help facilitate that?
7:08 - How important is an artist team to you as an A&R executive in terms of making a decision - do we pull the trigger and get involved in the artist or this isn’t for us?
8:18 - Can you talk about the non-musical non-talent-related qualities that a person or an artist needs to have in terms of getting signed that you look for that are distinct from music or their talent?
10:53 - How much is your belief in an artist, in terms of signing, versus the story that they can possibly create for themselves, the social media, the other elements that they can bring to it? How important is that in terms of signing an act today? Can you actually get behind an artist that you just think is very talented but has no story, no social media, no presses, no, nothing?
13:39 - You’ve been at this long enough now to where you know the qualities that make a great A&R person. What are they to you?
15:30 - What advice would you give or do you have as an A&R executive for upcoming artists who are looking to have a career in music?
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Credits
Executive Producers: Eric Knight & Ritch Esra
Directed by: Eric Knight & Marco Tomaselli
Hosted by: Ritch Esra
Cinematography: Marco Tomaselli
Editing: Eric Knight
Audio: Eric Knight
Production Assistant: Keagen Meneses
Gogo Dog Productions
Event: Musexpo: musexpo.net/
Shot on location at: W Hotel (Hollywood, California)
Original Air Date: November 21, 2018
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How to Get on the Radar of A&R Today - Jeff Vaughn - VP of A&R APG - MUBUTV Insider Series
31 июл 2024
