It's actually better if you charge only for shipping at least for the first sample. Even with 20% off, for those starting their business without much of a capital, it might still be a big cost.🤷♀
So if I’m trying to make sales for Valentine’s Day, then I should be better off if I miss the event? Because if I order samples now, they probably won’t be here in time to promote Valentine’s Day so that the customers will receive the items in time.