Brother i loved your video... you blow my mind to some points of my career. I've been working as an editor for over 5 years, and now I'm looking to expand and work internationally. I started creating content about editing to see if I can attract clients, and I hope it works out, haha. thanks for that
Will you try out this content method? You can see more content ideas and get direct personal feedback and help with your content strategy here: www.skool.com/webagencyaccelerator
@@patrickspiegel yeah I will, I just need to get the rhythm of how to shoot and place together the clips. What do you think about making Linkedin carousel posts instead? For instance I create a multi-page post with both text, a screenshot of the site I intend to critique, and notes on it on what I critique. Maybe not as effective I guess?
Hey Patrick, great video, I agree with you and I plan on doing some of this soon. Just need to pick a few sites which I can review, and shoot some clip.
@@patrickspiegel yes I agree with that too, I have the gist of how it works a bit already. I did a few loom videos for a few companies, though I did not get any response 😂
@@DanieleManca1983 Haha ah yeah you mentioned on the Skool call. I would use that time that you would spend in loom outreach, and put it into social media review content ;)
Haven't watched the video yet. But I can imagine an April Fools version of this which is something like "All you have to do is become a guest on the Joe Rogan Experience" or "You need to create a MySpace page because it's a super untapped space no one is talking about".
Hey Patrick I checked out the profile of the person that was making this “free audit” for instagram pages in the online fitness industry, and I can see they ask to comment for a specific word to get their audit, I guess they collect emails after that, but what if we don’t have that Manychat setup yet but still want to start a conversation with the people who are interested, do you manually DM people who comment or how do you do a proper CTA after this specific content? (Btw loving the free Skool community so far)
@@patrickspiegel I will, but I don't really have the resources to record videos and present them. So I'll probably Display them in a before and after format. By the way I just joined your community
Sorry to hear that Joseph! If you need an ear you can always DM me on instagram. While I won’t pretend I know what you’re going through, I know life can get really tough sometimes and I’ve had my down times as well :) I hope what you’re going through will get better soon though!
Cool idea. Couple of questions if you don't mind - This is pretty linked to the visual side of things, right? I guess you could do content too, but it would be hard to do for say SEO, or site performance (because ultimately that would probably involve moving their platforms, or it would be difficult to show for example the impact of image resizing or compression) Also, would you recommend a minimium standard of website you critique? IE: is it better to critique an already professional looking site in order to attract higher value customers, or go for more obvious issues on a less professional site? Thanks a lot!
Great questions Nick! But you're wrong 😉. In the Pro 💎 Skool, I show 3 accounts that have more than 20K, 50K & 100K followers that get clients by talking about SEO, systems (not visual) and technical aspects of websites. So this doesn't apply to only designs or so :) Critique any website that you can. As in critique the websites of your ideal clients!
@@patrickspiegel wrong? doesn't sound like me ;) tbf, you did say @4:00 that it's about avoiding the "technical seo stuff" - and i think i broadly agree, clients don't care, i just wanted to clarify. do think this is a good way to go, but think there might be struggles explaining to a customer in a short why my cloudflare site is better than their wordpress hosted site in anything other than technical terms.
@@nickwoodward819 Well that's a good point you bring up actually! So it depends on exactly what your offer is of course, but you could go into the technical aspect of it a bit. Or I would rather call it "system proof", where you show the overall funnel, system of your services which can help explain why it is so effective etc.
@@patrickspiegel an export niche. I have several website that promote commodities, hope with this "type" of content I can provide value and study case with my website ☺️
I think so as well. It can be tricky to sign clients without sales calls. The best way to sell websites without having calls is to build trust before hand. The best way to do this is with a great portfolio or social media accounts. So either posting content and showing that you’re an expert. Or building great accounts on freelancing platforms.
@@patrickspiegel Well, I can speak English, but the people you are selling things to expect high standards from you, and they also notice your accent.
It could, but you wouldn't be getting business owners as leads. you would be getting other web developers as leads :) What businesses or people are you trying to sell to?
It completely depends on where your target audience is. If they are on Instagram, then post to instagram. If they are on RU-vid or LinkedIn, then post there :) What businesses are you targeting?
yes definitely, tbh i got this idea a month back, like the whole content marketing funnel thing, i have already started my Instagram page. but my niche is not web design, its graphic design. my plan is to create at least create content for a month then start posting (as in my research i have found that posting regularly at same time makes HUGE impact, more then we think) but then 3 things are coming in my way, maybe you can shed some light on these? first, if i try to make content related to graphic design like cool fonts to use / short tutorial / design breakdown etc, my content will appeal to graphic designers only and of course they are not going to become clients, rather ill have to try to sell some course or digital products such as textures, brushes etc to ultimately make money. my question from this context is how to make this content marketing funnel to appeal to real clients? like for logo designs or flyer etc. second, i also know how to make websites (wordpress, elementor). but i dont have real website clients yet as compared to graphic design (i work in fiverr and have done more than 150 orders) so now i am thinking if i try to start web design content marketing funnel, ill have to put my focus here and make a whole new social media for this, cant do both graphic and web together as it will hamper quality. so imo i shouldn’t do both. so my question from second context is should i fully move to web design or stick to graphic 😅 will love your opinion/suggestion.
@ultradesigninspirations5585 I would stick to why you know for now. And I would recommend posting designs, logos, and focus on the why. Why do your services help your clients. Rather than showing them tips on how to make a nice logo, focus on showing them your work and why it will help their business. Also document your journey. You can record videos of you designing etc. this will help build trust and a personal connection with you as a brand. Hope that gives you some ideas.
This is text book outreach ma dude.... it's not traditional "called calling" but you're still outreaching organically. This method is NOT new and pretty popular among the vast majority of devs.......
@@patrickspiegel It's still a viable approach, don't get me wrong, but numbers don't lie and it's already a very popular approach. Again, some aren't successful at it, for example due to having no proposal/added value, or like you mentioned, they aren't explaining the "Why me?" and the benefits / pain points their service is supposed to solve. But saying this is not outreach or not popular is not correct across the board. Different niches even different services (not just web design, that is among the most saturated niches as goes providers/agencies).
@@ET.AIMusic Yeah no I completely understand and appreciate the comments! :) But the primary focus is to create inbound content (no outreach), but it acts as a form of outreach as an added bonus ;) (In my opinion). And this is just one of manyyy types of content web designers can create.
Hey guys, TBH I've tried this method and posted on LinkedIn, like a before and after of a website, but they got offended by the critique of their website. TBH, I wasn't even critiquing or using negative phrases, as Patrick said; still, they got offended. So make sure to reach out to the website's company, get permission from them, and post.
Hi Patrick, i m from india, from last 2-3 months I have been following your videos and also I have been trying to get some international clients, I am using email marketing, and reaching out to them on LinkedIn and social media (Facebook), but haven't got any client yet. Could you please give some advice, like how can i get there trust !!!
@@patrickspiegel i do 30 mails a day (i share the issues they have in there existing website and then share how redesign can increase there leads), and on some days, I also do linkedin outreach like 10-15 companies, and almost everyday facebook, I have joined more than 15 groups, I comment on potential client's post, but most of the time what I feel the issue is lack of trust. They don't trust.
@@patrickspiegelthanks for replying. I do 30 mails a day where I tell them what issues they have in current site and how redesign can increase there leads. Apart from that I send like 10-15 linkedin outreach Messages to companies. Also I have joined several potential Fb groups. I leave a comment on like 10-20 posts a day. The biggest problem that I feel is lack of trust. Could you please share what else I can do.
