What is SEO, and how can it help us grow our podcast show?
Education Copywriter, Lauren Martin, and Podcaster Laura Wilkes will kick off this live chat with these two questions, as well as debunk common misconceptions surrounding keywords and search engine optimisation (SEO).
Common misconceptions we'll tackle:
1: Keywords live in a magic place
2: You'll get results overnight
3: Once you've added your keywords, they'll take care of themselves
4: Keywords is all you need to optimise your podcast
5: Keywords are just words
6: You need to pay a lot of money to optimise your podcast SEO
If that wasn't enough, Lauren shares practical suggestions and best practices on what to do instead to push your podcast to the top of search engine results.
Whether you're a new or established podcaster, this chat will help more listeners discover your content to help your show grow.
Learn more about Lauren's work.
Website: www.copythat-copywriting.co.uk
A super simple intro to SEO (Copy That)
Blog: copythat-copywriting.co.uk/se...
How to do market research (Copy That)
copythat-copywriting.co.uk/ho...
My recording equipment and affiliate links
RØDE NT-USB Microphone amzn.to/3I4XfJ8 (Featured)
RØDE PSA1+ Professional Studio Arm shorturl.at/dpwHU (Featured)
Note: you can unclamp and move the studio arm accessories. The fixture is a C-Clamp, so requires no drilling or screws.
Set up your home studio:
communicating-for-impact.com/...
My podcasting setup:
• Microphone & Accessori...
Key moments
00:11 About this chat
00:58 About Lauren's work
02:00 What is SEO?
04:40 Example of SEO optimisation
05:33 SEO helps to attract traffic
06:39 Keywords and where we use them
08:57 Example keywords and phrases
10:46 How to compete as an independent creator
13:00 Keywords are phrases
13:42 Finding keywords
14:40 Researching and developing content ideas
15:29 Wordstream, Google trends, Google Ads keyword searcher
16:35 Plan content with keywords in mind
18:08 Don't do this with keywords
18:59 Search engines are getting smarter
19:24 Top tip: How do you plan episodes with keywords
21:48 Optimising previous podcast episodes
24:57 Adding keywords to content, title and meta description.
27:40 On-page SEO versus technical SEO
29:37 How to increase domain authority for your podcast website
30:30 Drive traffic to your podcast with backlinks
32:30 Backlinking versus internal linking
34:00 Networking as a way to grow your podcast
36:00 SEO is a long-term strategy
37:42 Quality over quantity
39:55 Does SEO have to cost?
41:59 Suggested resources
43:00 Lauren's services
45:30 Formatting podcast transcripts
DISCLAIMER: This video description contains affiliate links, meaning I'll receive a small commission if you click on one of the product links. This helps support the channel and the work I do. I appreciate your support! Everything in this video is based on my own experience and research. Please do your own research before making any decisions. You and only you are responsible for the decisions you make. Thanks for watching!
14 фев 2024
